Unicepta

Social-Media-Analyse: Diese Spieler und Sponsoren sorgten bei der EM für den meisten Buzz - HORIZONT Die EM hat den übertragenden TV-Sendern starke Einschaltquoten beschert - auch dank der endlich wieder überzeugenden Auftritte der deutschen Elf....

PR-Journal - CEO-Impact-Ranking: Oliver Blume verteidigt Spitzenplatz Als Vorstandsvorsitzender von gleich zwei DAX-Unternehmen – Volkswagen und Porsche – genießt Oliver Blume eine sehr hohe mediale Aufmerksamkeit. Bereits seit einem Jahr steht er an der Spitze des Unicepta CEO-Impact-Rankings. Auf Platz...

Did you know that non-Black POC are represented in only 13% of visual content posted by consumer brands on social media? In our new study we explore the social dimensions of : Diversity & Inclusion

Find out how well marginalized identities are actually represented on the corporate Instagram accounts of leading brands. We answer the key questions:

💡 How much diversity can be found in visual social media content posted by major global consumer-facing brands across industry sectors?
🔎 Where are there opportunities for increased visual representation?
📊 How do marginalized identities intersect with each other in visual content?

Download our report for free here: https://www.unicepta.com/diversity-and-inclusion.html

Unicepta: Diversity and Inclusion | UNICEPTA Research 2023 UNICEPTA's study of visual representation of marginalised people in Instagram content. Sign up now and get exclusive access to strategic insights

Out of sight, out of mind. At least so it seems when it comes to on social media. Our latest research showed that public attention on climate issues is unfortunately waning faster than you might expect. Social media has become the new battleground for attention as millions of content pieces try to distract us from attending to important issues every day.

For German trade journal prmagazin we explored the during climate debates on social media and explain what communicators must consider in order to sustainably resonate with target groups on and climate issues. Get the latest issue and access to our in-depth analysis here: https://ai.unicepta.com/3Rh1mYp (only available in German)

We help you to start your day well-informed!

Managing can be a difficult task. In a digital world it is becoming more and more difficult to keep up with what’s relevant. News coverage and online debates quickly spread across the globe. But knowing what moves the world, stakeholders and your customers is vital information for every communications executive in Germany.

The German media landscape still has well over 5.570 trade magazines and publications, so it becomes clear that is a real problem. Especially when you consider this is just print media.

Which is why we proudly present: the German edition of UNICEPTA Topnews. Your go-to source for what’s relevant every day in Germany, the US and China. From policy to business news. Subscribe now and always get the most important news right as you start your day: https://www.unicepta.com/de/topnews.html

How can communicators draw public attention to urgent ?

Around key climate events we see a rise in attention around climate debates on social media. Unfortunately, this attention cannot be sustained for long periods of time. Even though the urgency of the global climate crisis seems to be omnipresent nowadays, just four days after an event like , awareness days or climate disasters the conversation levels drop by 82%.

To get through to the public with important climate change messages, corporate communicators, scientists, and policy makers must consider timings. But just as important as the right timing is the appropriate choice of words: For clear communication on climate action, communicators should aim to fill the knowledge gap that appears to be greater for adaption compared to mitigation.

If you haven’t already and want to improve the effectiveness of your communication, make sure to download our full study on the of climate discourse here: https://www.unicepta.com/climate-change-research-2023.html

Unicepta: Climate Change Research 2023 A social listening study of attention dynamics in climate discourse. Download our latest report now for free.