Castlabs

Here's to a successful, prosperous, and exciting 2024! From all of us at castLabs, we wish you a fantastic start to the new year. 🥂

Looking for ways to expand your ad inventory?

Check out Amazon Web Services (AWS) latest article on the new forms of OTT advertising and how to make the most out of them.

👉🏻 Read here: https://aws.amazon.com/blogs/media/expand-your-digital-ad-inventory-with-new-advertising-formats/

Expand your digital ad inventory with new advertising formats | Amazon Web Services Over-the-top (OTT) streaming is on a trajectory to becoming the biggest form of media consumption in the world. In the US alone, 65%1 of the population consume media digitally, through smart devices, connected TVs (CTV), game consoles, and streaming media players. Digital video ad spending in the US...

Advancing OTT services through our partnership with DOTSCREEN! 🚀

We're happy to introduce a streamlined OTT solution that not only saves time and cuts costs for content providers and operators but also enhances the user experience.

Get the full scoop in our latest blog 👉🏻 https://castlabs.com/news/castlabs-partners-with-dotscreen-to-deliver-pre-integrated-ott-video-playback-ui-ux/

💥 Catch our live demo at IBC and experience the future of OTT firsthand.

How can your ads break through the content clutter? 🎯

We teamed up with Broadpeak to find the answer, and it's a game-changer! Introducing our new PRESTOplay integration with Broadpeak SmartLib for Server-Side Ad Insertion.

📑 Dive into our latest blog post to explore this powerful integration, bringing precise, contextually relevant, and timely ad insertion to OTT and PayTV audiences. Plus, if you're attending IBC - International Broadcasting Convention, don't miss our live demo at these locations:

📍 castLabs - booth # 5.G55
📍 Broadpeak - booth # 1.F76

Get ready to elevate your ad game! 🚀

Learn more: https://castlabs.com/news/prestoplay-integrates-broadpeak-smartlib-ad-insights/

DRM + Single-frame Watermarking for WebRTC? Absolutely! 💥

In partnership with Red5 Pro, we've elevated WebRTC streams' security to the next level. Now, live events using WebRTC are both DRM-protected and watermarked with our new single-frame watermarking technology.

Don't miss the chance to experience this demo at our IBC - International Broadcasting Convention booth # 5.G55!