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💡 What can you expect to change in Facebook, Twitter, and the rest in 2022? Here are the 26 predictions for .

26 Predictions for Social Media Marketing in 2022 What's coming next for social media marketing? Here are some of the key trends that we see taking shape.

📈 TikTok had a big day yesterday - the company announced that it had surpassed more than 1 billion monthly users and unveiled three major customization and tools.

TikTok hits 1 billion monthly users, unveils new customizable marketing tools to brand partners TikTok’s new marketing tools focus on customization and commerce: It’s taking steps to make advertisers feel comfortable on the platform and heavily push social commerce.

🎮 🎉 PlayStation 5 has surpassed one million sales in the UK, making the console Sony’s fastest-selling ever in the region.

PS5 has cleared 1 million UK sales in record time | VGC Sony’s console is officially its fastest-selling ever in the UK…

💡 What's your for the year ahead? Here're the 8 Social Media to watch out for.

8 Social Media Marketing Trends and Predictions for 2022 and Beyond [Infographic] What's coming next in social media? The team from Red Website Design get in early with their 2022 predictions.

Facebook recently has expanded more into to keep users on its apps. The addition of fantasy games may mark the first step in competing with bigger entities like DraftKings.

Facebook deepens its gaming bet with new Fantasy Games Letting users predict what will happen in sports, TV shows and pop culture could drive repeat visits while pitting Facebook against stalwarts like DraftKings and FanDuel.

📺 🕹 Gamescom’s audience was up by 30 percent over last year’s digital outing, with 13m live viewers in total. A huge part of that success comes from the flagship Opening Night Live event, which recorded 5.8m live viewers across its running time.

Gamescom’s digital audience grows by 30 per cent year-on-year | Business News | MCV/DEVELOP Opening Night Live reaches 13m live viewers | MCV/DEVELOP

🇪🇺 🎮 More than €23 billion was spent on across Europe in 2020. It marks a 22% growth year-over-year, and is significantly higher than 2019, which grew by 3% compared to the year prior. More insights via:

European games market generated €23.3 billion in 2020 ISFE report shows 44% of all spending was on console, followed by smartphone at 40%

🇺🇸 🎮 US consumer game spending up 10% to $4.6b for July. Spending on content saw 6% growth year-over-year across console, mobile, PC, cloud, and subscription services, while spending on hardware saw a gain of 98% year-on-year.

US consumer game spending up 10% to $4.6b for July | US Monthly Charts The Legend of Zelda: Skyward Sword and Monster Hunter Stories 2: Wings of Ruin debut in first and third

🎮 New console sales data shows that Xbox had an improved Q2, while Switch has slipped since the heady days of 2021. Also, PlayStation has sold in 10.1m consoles by Q2, which is behind the PS4 figure for that same timeframe at 10.2m.

Q2 console sales data – Xbox up on Q1, Switch down year-on-year | Consoles | MCV/DEVELOP All current consoles are selling well, though limited stock is still a key factor for most | MCV/DEVELOP

🇬🇧 🏅 It's a third consecutive week at No.1 for Codemasters' F1 2021 in the UK. The big riser of the week is the official Olympics video game from Sega, which jumps to No.3 after a 43% sales increase. The sports title has benefitted from the Tokyo Olympics coverage in Japan.

Official Olympics video game jumps to No.3 | UK Boxed Charts But F1 2021 holds pole position

🏅 📈 F1 2021 has held the No.1 spot for a second week. With the actual Olympics happening, Sega's Olympic Games Tokyo 2020 entered the top ten last week for the first time. While not making the top 10, Mario & Sonic At The Olympic Games 2020 also saw a sizeable rise in sales - a 65% increase pushed the title up to No.17.

F1 2021 holds No.1 spot as PS5 titles dwindle | UK Boxed Charts Sales for sports games surge during Tokyo Olympic Games

With viewership on the rise - or people watching online streamed content on their home TV set - YouTube adds new CTV ad improvements tools to help marketers maximize this growing opportunity.

YouTube Adds New Connected TV Ad Improvements, New Tools To Maximize Audio Ad Creative With millions of people now watching YouTube content on their home TV sets, CTV ads are becoming a bigger consideration.