Lean Apps

Do you think you can LOSE $300 million in just 32 days?

Well, somebody sure did it before.

I found out about from Alberto Savoia how CNN recently made what I think is one of the TOP 5 worst innovation fails of 2022.

REMEMBER: Experiments help you drastically to reduce the RISK and UNCERTAINTY of a new business idea.

-----------------------------------

Check out our Assumption Canvas and learn how to de-risk your innovation portfolio in 3 steps ⚡️

Find the link in the comments section

95% of ALL new products fail within the first 2 years of launch 😖

But yours doesn't have to...

You can learn how to prevent by using the right tests 👇

Using a landing page experiment quickly shows you whether your thinking matches your customers’ desires,

and whether your product idea has a big enough market for you to pursue 🙌

Each type of Landing Page Experiment will follow the same basic structure.

But there are subtle differences, based on which part of the idea you are trying to test.

Your Landing Page is NOT converting? 😨

This is what you need to do 👇

Formulating your HYPOTHESIS is a crucial step.

Here's a step by step guide to do it 👇

Landing Pages can do a great job at testing your business idea, but only if you know how to use them 😉

Here's how 👇

If you like Surveys and Focus Groups then you'll HATE this 👇

🚀 Our next topic is... *drumroll* LANDING PAGE experiments! 🚀

Subscribe to our newsletter to get all the insights you need, right in your inbox! 📩

On this new innovation trip we'll walk you through everything you need to know about testing your business ideas, using Landing Pages as a tool.

Click the link in the comments to subscribe 💡

Wanna know if your idea is BU****IT or BRILLIANT?

Answer these 3 QUESTIONS:

❓ Do people Google about the problem you want to solve?
❓ Do people complain on forums, or on social media, about the problem you want to solve?
❓ Are people frustrated by the current solutions being offered in the market?

If the answer is YES to these questions, then you’re probably close to hitting the jackpot. 🤑💸

But HANG ON a second...

How do you find these answers though?

Through Keyword Research, of course!

Paired with other experiments from the 25 Experiments Playbook which you can find for free right here -> https://lnkd.in/d7YCk9fv

“We can’t test our idea, we don’t have time or budget allocated for it”
- this is what they tell me when I ask them to show EVIDENCE for their BIG claims in their business plan

Building a product without testing the idea is like trying to win on a slot machine in Las Vegas. 😂💸

The LEAST you can do is do a simple KEYWORD RESEARCH. It can help you (somewhat) TEST your idea with $0 and in less than 1 week.

Here are 5 TOOLS that I use all the time:

#1 Google Trends: Find out what kind of things are searched on google around your idea and what is trending

#2 Google Keyword Planner: Find out how your customers explain their problem on google and what kind of solutions are they looking for

#3 Reddit and Quora: Find out if they are discussing the problem with other users? What kind of solutions are suggested by other users?

#4 Social Networks: Create a post in the right group, posting the problem and seeking help..see what kind of answers you get?

#4 Amazon: Read the reviews - specially the negative ones and find out the gaps in the market

Keep in mind! This research is only the starting point.

I usually pair the findings with other experiments that go deeper into learning how customers behave in their natural environment.

You can check 25 of them right here in our Experiment Playbook! -> https://lnkd.in/eajUB3ge

We as humans have a strong tendency to fall in love with our own ideas.

Restricting the period of time between idea creation and the first contact with reality helps us NOT to fall in love with our own ideas.

This ultimately downplays some of the obvious biases we normally have when we really want something to be true. 🙌

Of course, there are many ways to get to experimenting 😏

Have a look at our FREE Experiment Playbook and see 25 different ways to test your idea -> https://lnkd.in/e6Tdwmug

No CUSTOMER will tell you that your IDEA sucks... 🤬

But they will COMPLAIN about it online 🙄

That’s why you ABSOLUTELY need to do KEYWORD RESEARCH before going ahead with your IDEA.

We're sharing with you our complete guide for Keyword Research, check the link we left in the comments!

Leave your answer in the comments! 💬👇