Blue Scope

BMW Group Media Trip – One Day and Two Nights

The BMW Group Media Trip for one day and two nights we created and developed with the BMW press event department. 100 journalists were dined in the Bavarian State Opera, more than a dozen workshops were provides in the BMW Welt, the FIZ and the BMW Open Space of the IAA, on topic including new BMW models, Hydrogen possibilities, issues of sustainability and the circular strategy of BMW i Vision, finally culminating in a dinner at the MINI Pavilion hosting the Paul Smith exhibition.

From the Archive: Shanghai 2019

The Club - MORE THAN A PRODUCT PRESENTATION

At the heart of the trade fair stand we proposed a two-story building with auditorium, workshops, bar, lounge and a childcare center. A welcoming club environment with excellent facilities exclusively for NIO customers.
Trade fair stand design: Concept, design, planning and supervision in collaboration with GPJ Shanghai.

From the Archive:
IAA Frankfurt am Main 2009

MORE THAN A NEW DIMENSION - STAGING CARS IN MOTION

A first worldwide: over the course of two weeks, products were presented by being driven on a 300m-long circuit in a trade fair hall – this innovative driving activity was the highlight of the International Frankfurt Motor Show (IAA). The press conference and live shows made full use of all 10,000m2 with exhibition areas for an emotional and engaging experience for over 800,000 visitors. The design was awarded a Silver Lion in Cannes and receives many other awards. The successful concept was retained until 2015.

Scope of work: Trade fair stand design, media event, brand and product experience at the Frankfurt Motor Show (IAA), 2009: Concept design, planning and implementation for BMW AG.

MINI Urbanaut – DLD Summer 2021

For the Digital Life Design Summer presentation we developed, together with the great team of the BMW press event department, the staging concept for the first physical model vision presentation of the Mini Urbanaut. The Urbanaut was placed in large-scale image cut-outs creating the context of the Urbanaut moments Vibe, Chill and Wanderlust.

BMW Group Keynote – IAA Mobility 2021 | Munich



For the BMW Group Blue Scope created and developed the keynote for the IAA in Munich. It started off in the virtual realm (created by Elastique) from where we generated a smooth transition from the virtual space to the real stage in Munch, providing a coherent conceptual, spatial and atmospheric experience throughout the keynote. Many thanks for the great collaboration with the BMW press event department and many thanks to all in this great team!

One the move - we are exited to move to our new office: Wallstrasse 15 in Berlin. More to come…

seeFASHION Hybrid Graduate Fashion Film Premiere at the Haus der Statistik

On 13th of July was the finale performance infront of a large audience who enjoyed the unique hybrid fashion performance with the projected catwalk stretching over 60 meters.

Photos 1-8 byHeike Overberg
Photo 9 by Matthias Einhoff

Many thanks to Kathi Kæppel & Madlen Schmid for the co-creation of the concept and to the directors pet&flo which have brought the concept to live. Photos by Tiffany Chaves and most models from VIVA ServiceAgentur GmbH.