Frontira - former LHBS

At Frontira we spend a lot of time deciphering human behavior to deeply understand the underlying motives of the users in the context. This way, we can deliver tailor-made strategies and designs for our clients to solve business issues and generate growth.
Forbes Magyarország talked to our consultant Krisztián Komándi and PhD Barnabas Szászi - two Hungarian representatives of behavioral science. How can people be influenced with small nudges, without being restricted what to do or don't do, and yet they make decisions that make them healthier, happier and richer in the long run. Above all, not only on an individual but also on a social level, in cost-effective ways.

Check out the article for further insights. 🇭🇺

Aki azt mondja, hogy tudja, mi működik, az nem mond igazat – hogyan változtatja meg a viselkedéstudomány a döntéseink minőségét? | Forbes.hu Hogyan lehet az emberekre apró noszogatásokkal hatni anélkül, hogy megmondanád, mit tegyenek vagy bármit megtiltanál nekik, és ők mégis azt a döntést hozzák meg, amitől hosszú távon egészségesebbek,

We thank all of our designers, marketeers, strategists, project managers and consultants for their creativity and unreserved dedication to our mission. 2020 has been a year of transformation: we have a new name, a new vision, and new projects to tackle, and frankly, without their support we would not have been able to make it.

Thank you for making this an amazing year, and see you in 2021!

Behavioural Science sounds extremely cool, we know 🤓. But if we’re honest - keeping focussed when our in-house experts go on another rampage about the ins and outs of thinking patterns can be difficult if you don’t have the base knowledge.

‘Thinking, Fast and Slow’ by Nobel prize winner Daniel Kahneman (aka “The Prophet” according to Frontira’s Krisztián Komándi) is an absolute recommendation for those of us interested in Behavioural Science, and the underlying concepts.

With a bit of time on the horizon, this is a book worth (re)reading of the next weeks. We know we will.

Thinking, Fast and Slow In the highly anticipated Thinking, Fast and Slow, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems th...

We’re already betting on who’s going to be the first in 2021 ;)
Tag your fave ‘tech’ colleague who struggles to find the unmute button 👇

With Insurtech investments higher than ever, the Frontìra team reviewed 4 key players in the Hungarian Insurance market in order to understand how they are adjusting to this new playing ground, and utilize digital channels to generate leads, sell various product lines, and service existing clients.

In this report, you’ll get insights on:
👉 The level of digitization from key players in the Hungarian insurance market
👉 The User Experience, and quotation flows provided on the main domains to new customers
👉 The digital marketing set-up of 4 key players, and how they compare to each other.

Access the report here:
https://frontira.com/resource/industry-pulse-insurance-digital-transformation-in-the-hungarian-insurance-industry/?utm_medium=facebook&utm_campaign=post

Are we ready to live online only?

You get it: the world is rapidly changing due to COVID-19. But apart from the temporary mask-wearing, hand washing, and excessive amazon shopping - how much will we, humans, actually change our digital behaviour?

That is the question the team at Frontira set out to answer at the start of this pandemic. Over the course of 9 months the team completed over 110 interviews, conducted international trend studies, and, supplemented with Ipsos survey data, distilled their key insights into our 'Breaking Inertia' report.

If you share our curiousity for the impact of extreme measures on digital human behaviour, then don't miss out on this one and download the report today!

Go here to download to full report:

Breaking Inertia The research project of frontìra about the changes of online and shopping habits during the coronavirus pandemic

There is a reason companies like Dropbox, Airbnb or LinkedIn grew faster than large established companies did 40 years ago.

👩‍💻 Talent? Nope, it is not the super smart people they employ. It is a nice to have, but not a must.
💰 Venture Capital? Na, also great to have. But the more you have, the more you can blow.
🚀 Growth hacking? Close, but no. True growth is not about clever hacks you find to gain 1000 users.

Interested? Read more on "How To Reduce Churn:
10+ Ideas To Keep Your Customers" by our Senior Consultant and Growth Specialist Mario Berger.

How to reduce churn: 10+ ideas to keep your customers Reducing churn is a massive undertaking for any corporation. In this article we want to inspire you with examples on how high-growth startups keep retention high and churn low. Any large organization should be able to copy these tactics.

Read what drives our Managing Partner Ákos Csertán, how he is planning the future, who his role models are and what he thinks about our team.

Thanks Üzletem for a great interview!
Hungarian content 🇭🇺

Csertán Ákos: Nincs olyan szakma, amelyikben ne próbálnám ki magam vélemény | Folyamatosan tervezek, és folyamatosan ki is dobok terveket, ha már haszontalanná váltak – mondta az Üzletemnek Csertán Ákos, a Frontira társalapítója, az újonnan létrejövő Frontira International ügyvezetője.

Spotify’s latest Culture Next report reveals five ways of how young people are reshaping social norms.

Read more at 👉 https://frontira.signmesh.com/shared/sign/zV0eYE2HqKvB0lHm5HZ6dRxtQg1PB632YR3FtZhSCPFXKDC6NVe1Lw6IATNzncVQhZJOORPbQ9B49pY4Dquf0wyAYQ7KG3w5NCV7WUAT8ikT1GKwVB3yfpYUPBZCyLIn

Five Cultural Trends Gen Z And Millennials Are Shaping Spotify’s latest Culture Next report reveals five ways of how young people are reshaping social norms.

How is it to build a company on a topic that is underdeveloped in the market? Last Friday, Frontira's MP Judit Kertesz spoke on the Things+ podcast about being a 'first mover' in the Hungarian market, and discusses the evolution we now clearly see in all aspects of our daily lives.

Join, Judit, Ulla Jones and Petri Lattu in this engaging talk, and don't miss out on some of the other episodes either!

Link: https://open.spotify.com/episode/0soEwNJ6mFPHrQdQHyMlwu