Projective Technology

𝗦𝘁𝗼𝗽 𝗮𝘀𝗸𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗠𝗲𝗱𝗶𝗮 𝗔𝘀𝘀𝗲𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 (𝗠𝗔𝗠) 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗼 𝗱𝗼 𝗮 𝗷𝗼𝗯 𝗶𝘁 𝘄𝗮𝘀𝗻'𝘁 𝗯𝘂𝗶𝗹𝘁 𝗳𝗼𝗿. 🛑

Many post-production teams struggle because they’re trying to force a MAM, designed for archiving, distributing, and tracking finished assets, to handle the dynamic, messy reality of active creative projects.

Think of it this way: You wouldn't try to cut a prime steak with a spoon. 🥩🥄

While a MAM is a destination for final content, a Production Asset Management (PAM) system is the workspace for your creative team. It is designed to live right where your editors work: on high-performance shared storage, and to manage the "messy stuff" that M**s don't handle well.

Our MAM vs PAM blog tells you how to:

💡 Understand the distinction: M**s are for finished assets; PAMs are for active projects.

👷🏼‍♂️ Stop the workarounds: Quit trying to make your MAM "crawl" your production storage or act as a gatekeeper that slows down your creative flow.

🤝 Better together: At scale, you don't need to choose one or the other. Use a PAM (like Strawberry) to handle high-speed production, and let your MAM do what it does best: long-term archive and monetization.

Ready to stop fighting your workflow and give your team the right tools? Read the full post here: https://projective.io/blog-pam-vs-mam-production-workflow-tool/

Come meet us at IBC - International Broadcasting Convention, Stand 7.D12 to get a full demo! 📅

PAM vs. MAM: Using the Right Tool for Production Workflows Stop forcing your MAM to manage creative projects. Discover why a Production Asset Management (PAM) system is the tool your post-production workflow is missing.

𝗚𝗼𝗼𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝘁𝗼𝗼𝗹𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗿𝗲𝗱𝘂𝗰𝗲 𝘆𝗼𝘂𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗲𝗮𝗺'𝘀 𝘄𝗼𝗿𝗸𝗹𝗼𝗮𝗱. 🛠️

This is one of the key points that came out from our TELUS Studios case study.

When production teams are under pressure, small points of friction add up fast:

💥 Unclear project access
💥 Manual setup steps
💥 Time lost finding the right media
💥 Engineers pulled into repeat support requests
💥 Handoffs that depend too much on tribal knowledge

Projective’s Production Asset Management solution, Strawberry, helped TELUS Studios streamline those daily processes, so the production team could work with less friction and IT could support them more effectively.

𝗦𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆 𝗴𝗶𝘃𝗲𝘀 𝘁𝗲𝗮𝗺𝘀 𝗮 𝗰𝗹𝗲𝗮𝗿𝗲𝗿 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗳𝗼𝗿 𝗮𝗰𝘁𝗶𝘃𝗲 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘄𝗼𝗿𝗸.

As Andrew Cortese ad Ronald Knol from TELUS Studios shared, 𝘵𝘩𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 𝘸𝘢𝘴 𝘧𝘦𝘭𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘥𝘢𝘺-𝘵𝘰-𝘥𝘢𝘺 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸, 𝘸𝘩𝘦𝘳𝘦 𝘪𝘵 𝘮𝘢𝘵𝘵𝘦𝘳𝘴 𝘮𝘰𝘴𝘵.

For engineers and IT teams, that is often the real test: does the system reduce avoidable support load, or create more of it?

Read the TELUS Studios case study/testimonial here: https://projective.io/telus-studios-strawberry-skies/

How TELUS Studios Saved 40% Creative Time with Strawberry Skies Discover how TELUS Studios streamlined workflows, reclaimed 40% of creative time, and reduced storage costs with Strawberry Skies' innovative asset management solutions.

𝗚𝗼𝗼𝗱 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝘁𝗼𝗼𝗹𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗿𝗲𝗱𝘂𝗰𝗲 𝘆𝗼𝘂𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗲𝗮𝗺'𝘀 𝘄𝗼𝗿𝗸𝗹𝗼𝗮𝗱. 🛠️

This is one of the key points that came out from our TELUS Studios case study.

When production teams are under pressure, small points of friction add up fast:
💥 Unclear project access
💥 Manual setup steps
💥 Time lost finding the right media
💥 Engineers pulled into repeat support requests
💥 Handoffs that depend too much on tribal knowledge

Projective’s Production Asset Management solution helped TELUS Studios streamline those daily processes, so the production team could work with less friction and IT could support them more effectively.

𝗦𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆 𝗴𝗶𝘃𝗲𝘀 𝘁𝗲𝗮𝗺𝘀 𝗮 𝗰𝗹𝗲𝗮𝗿𝗲𝗿 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗳𝗼𝗿 𝗮𝗰𝘁𝗶𝘃𝗲 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘄𝗼𝗿𝗸.

As Andrew Cortese ad Ronald Knol from TELUS Studios shared, 𝘵𝘩𝘦 𝘪𝘮𝘱𝘢𝘤𝘵 𝘸𝘢𝘴 𝘧𝘦𝘭𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘥𝘢𝘺-𝘵𝘰-𝘥𝘢𝘺 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸, 𝘸𝘩𝘦𝘳𝘦 𝘪𝘵 𝘮𝘢𝘵𝘵𝘦𝘳𝘴 𝘮𝘰𝘴𝘵.
For engineers and IT teams, that is often the real test: does the system reduce avoidable support load, or create more of it?

Read the TELUS Studios case study/testimonial here: https://projective.io/telus-studios-strawberry-skies/

How TELUS Studios Saved 40% Creative Time with Strawberry Skies Discover how TELUS Studios streamlined workflows, reclaimed 40% of creative time, and reduced storage costs with Strawberry Skies' innovative asset management solutions.

Post-production shouldn't cost you hours you'll never bill back.

At IBC we're showing how to end the chaos.

Meet Projective at 𝗦𝘁𝗮𝗻𝗱 𝟳.𝗗𝟭𝟮, 𝗛𝗮𝗹𝗹 𝟳, September 11 to 14, at RAI Amsterdam.

Here's what we're bringing to the show:

🔍 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝘃𝗶𝘀𝘂𝗮𝗹 𝘀𝗲𝗮𝗿𝗰𝗵 𝘄𝗶𝘁𝗵 𝘀𝗵𝗼𝘁 𝗱𝗲𝘁𝗲𝗰𝘁𝗶𝗼𝗻: Editors jump straight to the exact frame they need. No scrubbing, no manual tagging, no guesswork.

🖥️ 𝗦𝗶𝗻𝗴𝗹𝗲 𝗽𝗮𝗻𝗲 𝗼𝗳 𝗴𝗹𝗮𝘀𝘀 𝗳𝗼𝗿 𝗺𝘂𝗹𝘁𝗶𝘀𝗶𝘁𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Monitor and manage every Strawberry instance, across cloud, on-premises, DR, and archive, from one view.

☁️ 𝗦𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆 𝗦𝗸𝗶𝗲𝘀 𝗦𝘁𝗮𝗿𝘁𝗲𝗿 𝗕𝘂𝗻𝗱𝗹𝗲: A fully hosted, all-in-one cloud post-production system. No servers to rack, up and running in hours.

Three innovations, one goal: eliminate operational waste and scale without adding headcount.

Read the full announcement: www.projective.io/projective-ibc-2026-post-production-media-intelligence

Then book a meeting to see it live: https://projective.io/schedule-a-meeting/

We look forward to meeting the Projective community at the show.

𝗖𝗹𝗼𝘂𝗱 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗼𝗻𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 𝗶𝗳 𝘁𝗵𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗰𝗼𝗺𝗲𝘀 𝘄𝗶𝘁𝗵 𝗶𝘁. ☁️

Remote access is useful. Immediate file access is better.

But for post-production teams, access alone is not the full workflow.

Projective's integration with LucidLink is designed around a practical need: giving distributed teams fast access to media while keeping projects structured, controlled, and workable.

In real terms, that means:

⚡️ Editors can access files without waiting for full downloads
🤝 Teams can work from shared project structures, not scattered folders
💻 IT can support distributed workflows with fewer manual workarounds
📈 Projects can stay organized as teams scale across locations
☁️ Cloud storage becomes part of the workflow, not a separate handoff point

The key detail is 𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦. Without it, cloud workflows can recreate the same on-prem chaos in a different place.

With LucidLink providing immediate file accessibility and Projective’s Strawberry framework managing active post-production projects, 𝘁𝗲𝗮𝗺𝘀 𝗴𝗲𝘁 𝗮 𝗰𝗹𝗲𝗮𝗿𝗲𝗿 𝘄𝗮𝘆 𝘁𝗼 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗰𝗹𝗼𝘂𝗱 𝗽𝗼𝘀𝘁 𝗮𝘁 𝘀𝗰𝗮𝗹𝗲.

Less guesswork. Fewer bottlenecks. More predictable collaboration.

Read the case study to see how the integration works in practice: https://www.lucidlink.com/customers/projective-io

Secure creative workflows with LucidLink and Projective.io Discover how Projective.io delivers secure creative workflows with LucidLink, giving IT full governance while creative teams collaborate instantly.

"𝗧𝗵𝗿𝗲𝗲 𝗱𝗮𝘆𝘀 𝘃𝘀. 𝘁𝗵𝗿𝗲𝗲 𝗰𝗹𝗶𝗰𝗸𝘀."

That is the difference between waiting on internal IT helpdesks and managing creative infrastructure with Strawberry Skies.

We often hear from producers asking the same question: "How do I onboard a freelancer and give them access to the right data without the headache?"

The answer is simple when you have the right foundation. By combining Strawberry Skies' creative project framework with the performance of LucidLink, we’ve made "storage questions" disappear.

We’ve published a new deep dive into why this combination is the gold standard for enterprise creative teams, providing the structure and governance IT demands, with the lightning-fast, local-drive performance that creatives need.

Read the full breakdown on our blog: https://projective.io/lucidlink-vs-strawberry-skies/

Want to know more? Book your online demo today or meet us at IBC2026, stand 7.D12

Let's discuss how we can save your video editors hours of boring work!

LucidLink vs. Strawberry Skies: Better Together Cloud storage alone doesn't scale. Combine LucidLink's high-speed storage with Strawberry Skies' project management for secure, organized, and efficient post-production.

𝗔 𝗠𝗔𝗠 𝘄𝗼𝗻’𝘁 𝗳𝗶𝘅 𝗲𝘃𝗲𝗿𝘆 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 🛠️

That’s the practical point Projective CEO Derek Barrilleaux makes in FEED Magazine’s article by Neal Romanek.

Many media asset management projects miss the mark because the system is being asked to solve the wrong problem.

A MAM is useful for finished content, including archive, rights management, distribution-ready assets, and long-term asset discovery.

𝗕𝘂𝘁 𝗮𝗰𝘁𝗶𝘃𝗲 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁.

Editors, assistants, engineers, and IT teams are dealing with live projects, changing bins, shared storage, access control, workspace setup, and constant handoffs.

That’s where Production Asset Management comes in.

A PAM is built around the project rather than just the asset, which is why it is the better fit for active post-production work while content is still moving through the pipeline.

In practice, PAM helps teams stay organized and keep work moving through:

🔹 project-based organization
🔹 workspace setup and access control
🔹 shared project coordination
🔹 support for live collaboration as content is being created

The key takeaway: 𝘴𝘮𝘢𝘳𝘵 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸𝘴 𝘣𝘦𝘢𝘵 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘣𝘢𝘯𝘥-𝘢𝘪𝘥𝘴.

Adding another tool rarely fixes the root issue if the process underneath is still messy.

Worth a read if you’re evaluating MAM, PAM, or trying to bring more order to post-production operations.

Read the full FEED Magazine article here: https://online.bright-publishing.com/view/952166129/31/

FEED NAB ISSUE 2026 Newsletter The NAB 2026 issue of FEED is here, and this edition features your ultimate guide to this year's event, packed with must-see booths, key talks and industry voices shaping media tech. Our core theme for the issue explores how media asset management (MAM) has evolved into a strategic powerhouse, drivi...

𝗠𝗼𝗿𝗲 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗰𝗮𝗽𝗮𝗰𝗶𝘁𝘆 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗺𝗲𝗮𝗻 𝗺𝗼𝗿𝗲 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝘀. 🛠️

For solis film + content productions, the issue wasn’t talent. It was overhead.

Manual setup, repeatable admin tasks, and rigid infrastructure can quietly eat into an engineering team’s time.

Our Production Asset Management, Strawberry, helped Solis shift that workload into a more scalable workflow.

The practical gains came from:
🤖 Automating repeatable project processes
👇 Reducing manual engineering touchpoints
🤸 Keeping workflows flexible without building heavy infrastructure
🖼️ Giving teams a clearer framework for active post-production work

That’s the real point: 𝘣𝘦𝘵𝘵𝘦𝘳 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸 𝘥𝘦𝘴𝘪𝘨𝘯 𝘤𝘢𝘯 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘤𝘢𝘱𝘢𝘤𝘪𝘵𝘺 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘢𝘥𝘥𝘪𝘯𝘨 𝘤𝘰𝘮𝘱𝘭𝘦𝘹𝘪𝘵𝘺.

If your engineering team spends too much time on setup, access, storage coordination, or project housekeeping, this case study is worth a look.

Read the Solis case study, featuring their Head of post-production, Christoph Eggener, here: https://projective.io/solis-scalable-post-production/

Free your Minds: How Solis Tripled Their Engineering Capacity with Strawberry PAM Discover how solis film + content productions scaled post-production using Strawberry Production Asset Management (PAM). Achieve full Avid collaboration on flexible IT storage. Read the full case study.

𝗦𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝘆 𝗧𝗿𝗮𝗶𝗹𝘀 𝘂𝗽𝗱𝗮𝘁𝗲: our blue strawberry socks have officially landed in 𝗔𝗹𝗮𝗻𝘆𝗮, 𝗧𝘂𝗿𝗸𝗲𝘆. 🍓☀️

Beachside views, blue skies, holiday energy… and somehow, they even managed to twist their way into some very famous dance-floor action. Iconic? We think so. 🕺

Where have your strawberry socks been spotted lately?

Share your pics with us and keep the trail going. 🌍📸

⚽ 𝗔 𝗳𝗼𝗼𝘁𝗯𝗮𝗹𝗹 𝗺𝗮𝘁𝗰𝗵 𝗹𝗮𝘀𝘁𝘀 𝟵𝟬 𝗺𝗶𝗻𝘂𝘁𝗲𝘀. 𝗬𝗼𝘂𝗿 𝗳𝗮𝗻𝘀 𝗲𝘅𝗽𝗲𝗰𝘁 𝘁𝗼 𝗯𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝟵,𝟵𝟵𝟬.

That gap is where modern revenue lives. And right now, most clubs are leaving it empty.

Here's the good news: you don't need a Champions League budget to win the content game. You need the right operating model.

Our new white paper, 𝙁𝙧𝙤𝙢 𝙈𝙖𝙩𝙘𝙝𝙙𝙖𝙮 𝙩𝙤 𝙈𝙚𝙙𝙞𝙖 𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨, shows you how. Inside, you'll discover:

📊 Why commercial and content revenue now rivals matchday income at elite clubs, and how smaller organizations can claim their share

🏆 The Arsenal FC playbook: how a billion+ video views per season is built on smart media operations, not just big spending

🎯 The Hero-Highlights-Hygiene content pyramid used by top clubs to stay relevant 7 days a week

🗺️ A practical four-phase roadmap to turn dormant archives into recurring revenue, from audit to monetization

The clubs winning online aren't always the biggest. They're the ones with the smartest content engine.

👉 Read the full breakdown and download the paper: https://projective.io/from-matchday-to-media-business/

How Sports Clubs Are Building 24/7 Content Revenue Streams And Why Most Leave Money on the Table The numbers tell a compelling story: commercial revenue now accounts for nearly half of all income at elite football clubs, while streaming platforms invested $12.5 billion in sports rights in 2025 alone. Yet these successes illuminate a harsh reality: most smaller sports clubs remain sidelined duri...