Very Good Looking

Very Good Looking partnered with Austrian precision fermentation startup Fermify to create a brand identity for a visionary product still in development.

Built on a solid strategic foundation, Very Good Looking defined a brand story that mirrored Fermify’s unique position in the food-tech space, and developed a distinctive logo and a cohesive visual identity.

Berlin winters are no joke. Especially this one.
See ya, February.

Portrait shooting with .gart_phd of for

Book us for your wedding! (Please don’t.)

Photography: Eric Mirbach
Hair & Make-Up: .loloo

Packaging design for retail is a highly specialized field. While D2C brands can opt for a minimal and Insta-feed friendly design language, different rules apply for a busy retail environment.

Category, placement on-shelf, standout against surrounding competitor products and what to communicate at which physical distance.

For alt-dairy startup Mondarella, Very Good Looking was tasked with developing a packaging concept that allowed for flexibility to cater to their growing product portfolio while establishing a matrix of non-negotiables to ensure high visibility and shopability in store.

Talk packaging to us!

impactstudio

What’s a visual identity system?

A lot of things:

🫀 A visual language to describe a brand’s personality.

🫀A tool kit comprised of various elements (logo, icon, fonts, colors, key visual, etc) that, together, allows the target audiences to form brand attachment.

🫀A means to create brand consistency across formats, channels and scale.

And first and foremost:

🫀 A feeling-first impression, split-seconds before factual information (i.E. slogans, headlines, brand promises) reach our brain. If well done, it allows for that information to be received within the right framework. If the visual frame feels off, the information won’t land.

That’s what we do.
Call 0800 VERYGOODLOOKING.

The quote used in this carousel is by Project Creative Lead , originally dropped in a client workshop today. More Zuza-awesomeness here, soon.

Collective Fashion Justice is a non-profit organization dedicated to creating a total fashion ethics system.

Founder literally wrote tue book on it. And Very Good Looking designed it.

We don’t know who needs to hear this, but... here.

Perfectionism is just procrastination in disguise. In times of crisis, we don’t have the luxury to dwelling on our WHY forever. It’s time to stop mapping and start building.

Call us if you need help. (We’re just saying that. Send a message, we love messages.)

You got this 🫶🏼

Our latest piece is out now:
gart_phd is a Mexican-German food scientist, innovator, and the founder of startup .

With a background in food technology and years of research at the Fraunhofer Institute, she led the development of the world’s first plant-based egg that mimics the complex structure of a chicken egg, including the shell, white, and yolk.

Her work focuses on bridging the gap between nutritional science and culinary tradition to create a more ethical and climate-friendly future.

We’re beyond excited Veronica was kind enough to share her journey.

👉 link to full piece in bio

radicalkindness

Out now: ,Part 5 of newsletter series „The New Cultural Disillusionment“, the studio’s first ever trend report.

We‘re unconvering some of the cultural undercurrents which strongly influence how especially young audiences react to marketing efforts and impact-driven storytelling in 2026 and beyond.

We originally started this research to build our toolbox for the new year.

Now we invite you to build yours alongside us.

Find the new chapter on Substack, link in bio.

Make sure to subscribe to receive all future installments.

Free brand consultation for vegan brands!

At Very Good Looking, we eat plants. And we feel deeply connected to Veganuary and its cause.

After all, eating a plant-based diet likely is the most effective way to lessen our individual ecological footprint.*

Therefore, this Veganuary, we’re trying something new:

Plant-based founders and CMOs can book a free brand consultation with us. We call it brand clinic.

This is how it works:

1. Book a call using the link in our bio
2. Come prepared with a pressing question, or an asset you need critiqued (i.E. a landing page, campaign graphics, a packaging design)
3. Walk away with actionable advice

Every Friday this Veganuary



*https://www.science.org/doi/10.1126/science.aaq0216