Dotidot

We teamed up with MAIRA to show you what peak performance actually looks like🚀

No theory. No padding. Just the feed campaign tactics MAIRA runs for their best clients, live on stage.

DSA. META. Feed enrichments. The real MAIRA playbook.

Free webinar. Are you in? Link here: 👉 https://www.dotidot.io/webinars/dotidot-maira-webinar

The war for beauty customers in Europe is already over. And most brands don't know they lost.

Marketplaces. Comparison sites. Social commerce. The rules of european online beauty have changed.

Who owns your customer now? 👇

The state of Beauty: Europe's platform war in online beauty Marketplaces now hold up to 34% of online beauty sales across Europe. And the gap is growing. This article breaks down where customer ownership is shifting, why it matters for your channel strategy, and what to measure to stay ahead.

Nearly half your ad budget might be funding the wrong products right now.

We analyzed 88 e-commerce brands across Google Ads and Meta. 9 industries, EU + US markets.

The pattern? The same everywhere. And most teams have zero visibility into it.

Because the waste isn't in your campaigns. It's one level deeper, where no one is looking.

Is your brand infected too?

📊 The full breakdown, every industry, real numbers, and what brands who fixed it actually did, is in the article: https://www.dotidot.io/post/analysis-half-the-budget-is-wasted

The beauty industry has a growth problem nobody talks about. 💡

Hint: it's not traffic. It's not competition. It's not even TikTok.

Full breakdown in the article 👇

The state of beauty: Growth under pressure Beauty e-commerce growth looks healthy on the surface. Traffic rises. New channels emerge. Social commerce expands. But profitability tells a different story. This articles s based on conclusion based on global industry researches.

Most retailers think scaling means increasing budget. It usually just increases waste 💸

One of the world’s largest sporting goods retailers proved the opposite.

The secret wasn’t bigger budgets. It was smarter product segmentation and a completely different way to manage Performance Max + Search together ⚙️📈

👇 Read the full story.
https://www.dotidot.io/case-studies/global-sports-retailer-reduced-budget-waste-and-scaled-revenue

Half your ad budget is working AGAINST you. ⚠️

We analyzed 88 large e-commerce brands across Europe and the US using Product Analytics and discovered that 48.4% of total ad spend goes to products below their ROAS target. 📉

That means nearly half of the budget is invested in products that don’t deliver results.

Do you want to stop funding products that never convert?
🔍 Analyze your own product performance for FREE here: https://www.dotidot.io/product/product-analytics

PPC is easy.
You just have to:
🔮 Predict user behavior
📈 React to trends before they trend
🤖 Outsmart the algorithm (that changes weekly)
📊 Explain “why performance dipped” to stakeholders

Yeah.
Simple.