Phrase

Most SaaS companies talk about AI. Very few are prepared for what it demands.

AI is redefining how software is built, how teams operate, and how customers engage.

The companies gaining ground aren’t adding AI to legacy structures. They are rethinking their architecture, workflows, and decision-making from the ground up.

Our latest blog outlines what that shift looks like and what leaders need to focus on to stay competitive as the pace of change accelerates.

What's inside:
- How AI is reshaping SaaS product strategy and infrastructure
- Why LLMs are becoming critical to operational efficiency
- What new org models are emerging to support AI adoption
- How companies are accelerating without compromising control

AI is already setting the pace in SaaS. We've outlined what it takes to keep up: https://phrase.com/blog/posts/ai-transformation-saas-tech/

The market didn’t reject your product. It just didn’t recognize itself in it.

Global launches often fall flat not from lack of effort but from lack of cultural connection.

When content, onboarding, and UX feel foreign, even the best products go ignored.

In this blog you'll learn:
• The hidden cost of misalignment
• What to fix before you enter a new market
• Where content and UX erode trust
• How to scale relevance without slowing down

Discover how the most successful brands drive traction from day one by designing for local resonance, not just global reach.

https://phrase.com/blog/posts/automotive-expansion-cultural-alignment/

Attending Ai4 in Vegas on August 11 - 13?

Don't miss our panel session, 'AI for product managers: Driving innovation and enhancing product development' at 10:15 AM PDT | August 12.

Speakers Semih Altinay, Phrase, Devendra Singh Parmar, Discover, Susana Selles Valls, Moderna, Abhai Pratap Singh, Amazon and Paul Timmermann, Toptal will share how AI is empowering product managers to make more informed decisions, accelerate product development, and enhance customer experiences.

We will be at stand #616 throughout the event. Stop by to meet the team and explore how Phrase is helping global enterprises streamline content operations, improve quality at scale, and accelerate content creation and delivery with AI.

Find out more: https://phrase.com/events/ai4-las-vegas-2025/

We hope to see you there!

Missed the live session of Phrase Studio? Catch our most popular webinar on demand now.

Phrase Studio is the intelligent solution to scale your audio and video content faster, smarter, and on brand.

Semih Altinay, VP of AI Solutions at Phrase, will walk through how you can:
> Transcribe speech accurately with speaker attribution

> Add translated subtitles and captions that reflect your brand voice

> Create natural voiceovers with AI-powered dubbing

> Generate AI summaries, video highlights, and SEO metadata

> Redact sensitive data to support compliance, with human review where needed

Watch the recording and see how Phrase Studio helps you deliver high-impact audio and video content across languages with ease.

https://phrase.com/resources/webinars/audio-video-translation-phrase-studio/

Manual workflows can't keep up with continuous development.

That’s why Phrase Strings now supports automated job creation. With trigger-based automation, translation jobs are launched the moment new or updated content is detected in your CMS, repository, or design tool.

This means:
- Less manual setup
- No delays
- Smoother handoffs between product and localization teams

For global teams, it’s a simple but powerful way to keep multilingual content aligned with every release.

Learn how automation in Phrase Strings keeps you moving faster: https://www.youtube.com/watch?v=BKjE2J6lsUQ

Deliveroo’s rapid growth meant more markets, more content, and greater complexity. Without the right setup, teams were stretched and maintaining quality became harder, putting customer satisfaction at risk.

Cristina Marín, Senior Localization Manager at Deliveroo, shares how they turned fragmented content workflows into a streamlined operation built for global scale.

Read their story: https://phrase.com/customers/deliveroo/