KASPEN/JvM

It’s time for another OPEL campaign, this time crafted around one of the brand’s strongest USPs: German quality. Is there anything to add? We don’t think so.

You won’t be able to resist this! Gourmet season has been personally delivered to Stop Cafe Česko.

And so has Roman Staša,👨‍🍳 the chef, the mind, and the man behind specialties such as the pork hoisin burger and the master hot dog. 🤌

Have you tried his special dishes yet? Which one’s your favorite?

2/3: The second spot in the campaign series we created for Banka CREDITAS puts the spotlight on savings accounts.

Dynamic, direct, and straight to the point. Because when it comes to saving, there’s no time to waste.

So enjoy another piece of the puzzle. And yes, there’s still more to come. 📺

Credits go to:

Director:
DOP:
Production:
Photographer:
Music composer:

Fresh spring, fresh rebrand. And here's how we did it. 💪 Over the past few months, we built a full design system for a travel insurance brand that actually dares to look different. Together with our courageous client, we transformed ERV Evropská pojištovna into .

No happy stock people, no generic beaches. Instead, we created bold archetypes representing every type of traveler, from the hardcore outdoor adventurer to the littlest of explorers. 🗺️ Every character packed with micro-stories and details, brought to life with AI. Fresh, cohesive, modern and made to last. 📌

Swipe to get a taste of the rebrand. ➡️

Spring is landing at stop.cafe markets across Europe, bringing three new seasonal drinks to taste. Matcha, hazelnut, or pistachio… that’s a whole latte fresh choices. 😉 Which one are you picking?

Když se na nás obrátila AKA - Asociace komunikačních agentur a Art Directors Club Czech Republic a s otázkou, co považujeme za jeden z nejsilnějších nápadů, který z agentury v poslední době vzešel, neváhali jsme ani sekundu a znovu využili příležitosti všem otevřít hubu pro dobrou věc.

Kampaň „Otevři si hubu na celý svět" totiž vznikla pro registr dárců krvetvorných buněk darujzivot.cz. A neměla ani tak řešit problém, jako mu předcházet.

Všichni si jistě pamatujeme emotivní příběh malé Madlenky z loňského roku, který díky iniciativě její rodiny, a zejména tatínka Lukáše Přibyla, odstartoval vlnu dárcovství. Naším úkolem bylo na tuto vlnu naskočit a zajistit, aby počet dárců neklesal, ale naopak stabilně rostl.

Tak jsme spojili síly s Tomáš Klus a Filipem Březinou a s pomocí kolegů z Knowlimits Group spustili odvážnou kampaň, jejíž největší výzvou bylo, že vznikla pro bono. Všichni zúčastnění se jí tedy účastnili bez nároku na honorář. A za to jim patří obří dík.

Jmenovitě Bára Hájková, Richard Svarovsky, Viktor Špála, fotograf David Turecký a klient IKEM.

Mimochodem, registr je otevřen i letos. Link v komentáři.

When AKA - Asociace komunikačních agentur and Art Directors Club Czech Republic asked us what we consider one of the strongest ideas to come out of the agency recently, we didn't hesitate for a second and once again seized the opportunity to spit it out for a good cause.

The campaign "Spit It Out to the World" was created for the stem cell donor registry darujzivot.cz. And its goal was not so much to solve a problem, but to prevent one.

We all surely remember the emotional story of little Madlenka from last year — a story that, thanks to the initiative of her family, and especially her dad Lukáš Přibyl, kickstarted a wave of donations. Our task was to ride that wave and ensure that the number of donors wouldn't decline, but instead grow steadily.

So we joined forces with Tomáš Klus and Filip Březina and, with the help of our colleagues from Knowlimits Group, launched a bold campaign whose biggest challenge was that it was created pro bono. Everyone involved participated without any compensation — and for that, they deserve enormous credit.

Namely Bára Hájková, Richard Svárovský, Viktor Špála, photographer David Turecký and client IKEM Praha.

By the way, the registry is open again this year. Link in the comments.

Two things we live by at KASPEN — consistency and high standards. Both show up in every piece of bespoke content we create for our luxury glove brand Engelmuller.
Enjoy the latest two interviews on rarity and revolution with and . You won't regret it.

You learn something new every day, and today we're thrilled to announce that we welcome Anglo-American University into our client portfolio. 🎓

Another
Achievement
Unlocked