Almo Nature - Cyprus

The key to making a good pet food is in the ingredients. HQS is made with meat or fish that “originally were fit for human consumption” and that are now used for pet food only. 🦐 🥩

Without biodiversity, we cannot survive. With it, we flourish. 🌱
You might ask yourself, what is biodiversity? Biodiversity is the variety of species of plants, animals, and organisms and how they interconnect in ecosystems.
We recognise that our activity has an impact, and we see it as our responsibility to use what we have to make up for that how we can. That’s why 100% of Almo Nature profit goes towards Fondazione Capellino.

Almo Nature is a pet food brand owned entirely by Fondazione Capellino, a non-profit commercial body with a mission to protect biodiversity and combat climate change.

All revenues* from Almo Nature sales are allocated to activities carried out by the Foundation to work towards its mission. We are benefitting all living species and our shared home, Planet Earth, rather than only to a few.

*
*
*

"In decades past, cats used to live on the streets and they populated our squares. Today, you no longer find cats living in these spaces. Our excuse is that we need to keep domestic cats indoors for their safety, but in reality we are depriving them from their freedom and their natural habitat."
Here is a fascinating article by Sonia Campa, Almo Nature veterinarian, from the point of view of a domestic cat that should make us rethink our actions →
https://blog.almonature.com/en-gb/ernviromental-protection-prelude-cat-protection

"To truly respect your dog, you must learn to respect his entire identity, even when it’s what we would consider gross!

What may seem like unpleasant and inappropriate behaviour to us is natural and instinctual to your dog. Loving your dog is more than just welcoming him into your bed — it’s allowing him to be a proper dog!"

Read more in biologist and dog educator Dunia Rahwan's new article, a hymn to loving your dog’s “yuck.”: https://blog.almonature.com/en-gb/iloveyuck-the-philosophy-of-life-dogs

Since January 1st, 2018, Pier Giovanni and Lorenzo Capellino renounced to the dividend and since June 28th, 2019 they also renounced to 100% of Almo Nature’s property, donating both of them to Fondazione Cappellino. Fondazione Cappellino is a non-profit business entity with the only meaning of safeguarding biodiversity and fighting against climate change, until the two objectives will be achieved. The Fondazione intervenes by supporting projects that have the safeguard of biodiversity and the fight against climate change as their main core in the following areas: Natural habitats, Fight against Global Warming and Climate Change, Regenerative Agricolture, Impact measurement of Human Activities on biodiversity, Environmental Recovery and Restoration.