Scalers PPC

Here are the four very useful tactics to achieve this:

👉 Loyalty programs allow you not just to tell your customers you appreciate them but to prove it. Something as simple as VIP access to a special deal or event can go a long way in encouraging customers to come back to your site next time they need a product or service you offer

👉 Automated emails that walk customers through the benefits of using your products or services, allowing you to address the pain points or frequently asked questions, even before your new customers realize they have these problems

👉 Featuring user-generated content in your emails and social media profiles keeps your customers invested in your business and will see them spending more down the line

👉 Creating a custom hashtag so that your relationship with customers feels more personal and friendly than the average business when you engage with and feature them

𝗦𝗺𝗮𝗹𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀' 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗴𝗼𝗮𝗹𝘀 𝗶𝗻 𝟮𝟬𝟮𝟭

Their biggest goal also happens to be the biggest challenge: 𝗮𝗰𝗾𝘂𝗶𝗿𝗶𝗻𝗴 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. Luckily, there are many ways your small business can leverage the channels you're already using to acquire new customers.

👉 Add promotions or special deals for first-time buyers, then promote through social media and email to find the customers looking for what you offer
👉 Include incentives for the current following to either share your social posts or forward your emails
👉 Cross-promote by featuring your social media profiles in your email and post about your special deals or promotions on your social media profiles
👉 Try running a contest that encourages people to sign up to your email list, follow your profiles, engage with your online community, or even share your brand with their like-minded friends

The Survey conducted by the Campaign Monitor included over 1,000 participants working in various industries in small businesses, which they qualified as 1-100 employees.
Here is an interesting result:
💡 According to small businesses, the biggest opportunity for gaining new customers is social media marketing.

Here's an on-point explanation of the term 'niche'. From our experience, not many truly understand what it stands for. 🤓

1️⃣ PPC supports your Business Goals
From high-level brand awareness to newsletter signup or holiday eCommerce sale. PPC is a powerful tool for aligning website traffic drivers to end-goals and supports many funnel stages from awareness to becoming customers.

2️⃣ PPC Is Measurable & Trackable
When you send your PPC traffic to a landing page and track it to conversion using various tools, you can see what you spent and what it drove in terms of your end-goals.

3️⃣ Quick Results
Not only is PPC data transparent, but it also generates results within days.

4️⃣ You Have the Control
While there are several nuances regarding default campaign settings, you ultimately have control over a wide range of options for reaching potential customers. If you see positive results, you can scale up, or you can always pause and stop spending immediately.

5️⃣ PPC Works Well With Other Marketing Channels
Since content marketing is booming nowadays, Google Ads is great for driving visitors to content more quickly and improve the ROI on your content investment.

6️⃣ Amazing Targeting Options
There are many options, from acquiring new customers with keywords, through remarketing ads to up-sell your existing customers, to targeting specific demographics in a particular location, etc.

Today's post presents four cognitive biases that greatly influence PPC, including examples of how it's done. 💯💥

There are many more, actually, but these four are most common.

Feel free to provide your examples/opinion 😇

Search query 'google' is above the search query 'bing' in terms of search volume on Bing search engine in 2020 😅😬

This is a perfect argument why every brand should bid on their branded keywords. If you don't, be sure your competitors will (if you're already an established brand).

Also, the results for each of our clients prove that brand campaigns work great.

Did you know this? 🤔
That's how PPC is important. Retargeting could truly be a game-changer for businesses 💯💥

You have to see this 💯🔝
Would you add something? 😊

Why is PPC your go-to channel? Check out the slider ScalersPPC prepared for you ⬆️
PPC is one of the fastest ways to expand your business in 2021 🔥

Latest Google Updates ⬇️

𝐔𝐬𝐞 𝐝𝐚𝐭𝐚 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐨𝐧𝐬 𝐭𝐨 𝐩𝐫𝐞𝐯𝐞𝐧𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐢𝐬𝐬𝐮𝐞𝐬 𝐟𝐫𝐨𝐦 𝐢𝐦𝐩𝐚𝐜𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐒𝐦𝐚𝐫𝐭 𝐁𝐢𝐝𝐝𝐢𝐧𝐠 𝐟𝐨𝐫 𝐒𝐞𝐚𝐫𝐜𝐡, 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 💯

Smart bidding uses conversion rates to calculate auction-time bids, so if you're having occasional tracking issues or conversion delays, your Conv. rate won't be accurate. Now, you can avoid this.

🔥 Data exclusions is an advanced tool that tells Smart Bidding to ignore all data from dates when there were issues with your conversion tracking.

If your conversions are late for two days, for example, or a tag was accidentally removed from your site, and your conversions weren't tracked, you can exclude that data so that your smart bidding isn't affected.

Tools ➡️ Shared Library ➡️Bid Strategies

This is the sacred PPC circle. It represents the 9 fundamental steps of a PPC advertising process for Google and Bing 🙏💥💥💥

Other PPC platforms are: Facebook, LinkedIn, Amazon, Ad Roll, Quora, etc. The PPC process varies depending on the platform, but circle can only be smaller, since the Google have dominated the digital advertising market (and the second one is Facebook).💯

The role of PPC is huge nowadays. Ads are everywhere, and if you're not using their power, you're potentially missing a lot. 🤯🙉💣