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Get a mentor

If you’re not sure where to find a mentor, SCORE is a great place to start. SCORE mentors are free — just visit www.SCORE.org to find a face-to-face mentor near you or a mentor to contact via email or Skype.

Also at this site are many free workshops, webinars, and templates all focused on helping entrepreneurs successfully start and grow a business.

You can also find mentors on sites like LinkedIn, by attending a local small business meetup, or just asking around. You might be surprised at people in your circles who can offer useful advice based on their experiences.

Organise an experiential stunt

For companies targeting consumers, there’s no better way to raise brand awareness than getting out on the street and engaging with potential customers.

Experiential campaigns can work for both B2B and B2C companies too.

From a pop-up on the street to hiring performance artists, organising a flash mob to engaging people with VR headsets, the only limit is your imagination. And if you’re not sure where to start, why not check out these 23 examples.

Small Biz routine during the COVID.

Whether you've chosen to, or you've been told to take extra precautions, here are 7 tips to help you stay focussed and motivated. Like and Share this post to spread the word :raised_hands::skin-tone-3:.
What's your experience of working from home?
Have you got any more tips to add?
Let's chat in the comments

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Invest in promotional merchandise

Small corporate gifts are a great way to thank customers for their business and reinforce your brand at the same time. You can provide branded pens for pennies and it will put your company name and contact details at your customers’ fingertips for months to come.

But don’t scrimp too much, cheap and cheerful can be a false economy. There’s no point giving a really cheap pen which is going to run out of ink really quickly – not only will your brand exposure be short-lived, giving low-quality items reflects badly on your company.

The more creative you can be with your gifts the better. Something unusual or personalised will delight the recipient and may lead to them posting about the gift on social media, earning your brand extra glory.

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Tap into the power of video

Video marketing has continued to rise in popularity, with Facebook Live video now reportedly at 8 billion daily views, outstripping even YouTube’s massive 5 billion views per day.

With stats like that, the chances are your target audience is at least occasionally watching videos online, and with social networks competing for video views, they’re giving more prominence to video as a format on their platforms.

This means if you can great video content for your brand, there’s a good chance that a) you’ll have an audience that wants to watch it and b) the social networks will be happier to show it to their users.

Understand there are no entitlements

Don’t underestimate this one: You will work hard for all your achievements.

Being a small business owner is one of the hardest jobs around. In a recent survey, 40 percent of small business owners said they don’t take vacations and have their money tied up in their business.

We envision your success by bringing elite design to you.

The idea of content marketing has been around for a number of years now, but there are still large numbers of businesses who haven’t jumped onto the trend yet. The benefits are numerous, from increasing organic search traffic, to generating more leads, to shortening the sales cycle, to becoming a thought leader in your industry.

If you’re looking to build brand awareness, then blogging regularly could be a tactic that works as well for you as it has for thousands of other businesses who are already actively content marketing.

Being a business founder can be very lonely and there are not enough hours in the day to accomplish everything.

From big successes to large letdowns, if you’re not fueled by passion at every step of the way, your job becomes that much harder. Remember why you started your business and let your passion drive you continuously.

High quality design solutions created specially for you. I am available for new projects. Contact me and let's start.
Branding and website design for The Way of Reiki.