Brain Propaganda
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Neuromarketing \ Neuroexperience \ Neuropolitics \ Neuro Initiative Brain Propaganda is an agency for neuromarketing consultance.
Due to extremely competitive markets a lot of new product launches fail within a year. Most of the time traditional marketing tests provide inaccurate results and they usually ran on a restricted scale. That’s how the products and services are becoming less and less effective in reaching consumers. By using knowledge of neuroscience and powerful innovative technology Brain propaganda offers the mo
10/07/2020
Engagement in video and audio narratives: contrasting self-report and physiological measures Stories play a fundamental role in human culture. They provide a mechanism for sharing cultural identity, imparting knowledge, revealing beliefs, reinforcing social bonds and providing entertainment that is central to all human societies. Here we investigated the extent to which the delivery medium....
29/05/2020
Data Stories | What our heartbeats reveal about our brains The human brain pulses every time the heart beats. Scientists have used that tiny jiggle to reveal new insights about our neurons.
15/01/2020
“È complicato”: il rapporto tra cervello, coscienza e emozioni Un dialogo con il neuroscienziato Joseph LeDoux.
26/12/2019
Eye Tracking—The Missing Link Between Man and Machine The beauty of eye tracking allows us to see where an individual is looking, giving us unparalleled insight into their cognitive processes.
24/12/2019
https://www.nngroup.com/articles/pinball-pattern-search-behavior/?
Complex Search-Results Pages Change Search Behavior: The Pinball Pattern Because today’s search-results pages have many possible complex layouts, users don’t always process search results sequentially. They distribute their attention more variably across the page than in the past.
22/04/2019
https://phys.org/news/2019-03-people-embrace.html
Can people learn to embrace risk? Studies have shown women are more risk-averse than men, more likely to opt for the smaller sure thing than gamble on an all-or-nothing proposition, a trait experts say could help to explain the persistent wage gap between men and women.
22/03/2019
Why Smell is More Important Than You Think | Holladay Saltz | TEDxRVA Are scent memories important? Do you think manufacturers of scented products are concerned with memory and emotion when it comes to marketing? You would be s...
05/03/2019
https://vrscout.com/news/kelloggs-accenture-vr-eye-tracking/ #
Kellogg's Works With Accenture For VR & Eye Tracking Merchandise Plan - VRScout Share TweetKellogg’s see’s 18% bump in sales through VR marketing research. The next time you’re shopping looking at items neatly stacked on shelves in every aisle – some high, some low, some with promotional signage – take note that where supermarket employees place these products isn’t...
15/01/2019
Viva Las Vegas: Insights from the Int Conference on Consumer Electronics and CES 2018 - IEEE Brain STUDENT CORNERAnya Stetsenko, N. Nan Chu The IEEE Brain Initiative kick-started the Brain Data Bank (BDB) Challenges and Competitions at the Pavlov Institute of Physiology, St. Petersburg, Russia, on June 26 & 27, 2017. Anya Stetsenko was one of the first participants, on the winning group, Team 1.1...
09/01/2019
https://replicationindex.wordpress.com/2019/01/08/psychologists-p-values/
Why Most Psychologists Are Wrong about P-Values Psychology is in a crisis. The crisis is ongoing and at least 60 years old (Sterling, 1959). Since 2011, psychologists are increasingly becoming aware that there is a crisis, and there are some sig…
20/12/2018
"Unlock": il caschetto di IIT per fare comunicare i malati di Sla Unlock è un progetto di spin off di IIT che mira a soddisfare i bisogni di comunicazione e interazione sociale di persone gravemente paralizzate come i malati di Sla. Intervista alla ricercatrice Lucia Schiatti
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