Moba - mobile app developer

B2B sales for food delivery from restaurants can be seen as a kind of essentially free marketing channel that brings in targeted orders 🎯 Here, a representative from a restaurant/cafe negotiates with a representative of another organization for food delivery to their office 💼

In this arrangement, the establishment offers special cooperation conditions - exclusive discounts and bonuses for employees. The delivery service gets advertised on the organization’s internal channels: placement on informational portals, distribution among employees, and so on. 👍

We propose two effective B2B sales methods👇

✅ «Accumulate for Corporate Events»
The delivery service offers a discount on products and a branded club card to each individual. Bonus points are credited to the card based on a percentage of the order, for example, if an employee places an order worth 1000 rubles, the company’s account is credited with 100 points. All points from orders accumulate in the company’s account and can be redeemed on the day of a corporate event (such as the company’s anniversary, a professional holiday, or any other significant date that doesn’t coincide with a public holiday). The date is predetermined. Only the designated contact person, agreed upon in advance, can redeem the points. Accumulated points remain valid in the company’s account for a year from the date of the first order.

✅ «Full Office»
The HR department, marketing department, or distributor announces within the company that there is a partnering establishment ready to offer discounts on food delivery to the office. Employees place orders through the delivery app using a referral promo code, and points from these orders are credited to the program’s distributors. These points can be spent by distributors on food orders from the delivery partner at discounts of up to 100%.

You can adapt these two examples to suit your delivery service👌 For optimal use of B2B sales, start by assessing the city where your restaurant is located and the delivery zone. If it’s a university city, you might consider partnerships with universities 🙌

It’s no secret that the restaurant business faces high competition with rapidly changing market trends 👀 That’s why every establishment is tasked not only with attracting new customers but also retaining existing ones 🔗

Restaurants employing effective customer retention strategies are less vulnerable to market shifts and economic downturns. A loyal customer base helps stay afloat and profitable even during crises 👌

A customer who has been using your delivery service for a long time is least likely to switch to another place, even if they find a seemingly better offer elsewhere. They trust in the quality, service, and are satisfied with the experience 🙌

Customer retention strategies 👥

📌 Personalization – personalized communication in newsletters, birthday greetings, and offers tailored to individual tastes increase customer loyalty to your service.

📌 Loyalty program – motivates customers to make repeat orders. Referral programs work well, too, as they encourage word-of-mouth advertising among the customer’s acquaintances.

📌 Gamification – set specific actions, such as ordering a certain amount, and provide rewards for completed orders like a free dish or other bonuses.

📌 Exclusivity – even the most well-known dish can be uniquely adapted to stand out from market offerings. This reduces the risk of customers going to competitors with standard offerings. However, ensure that taste and product quality remain uncompromised! Unique design, non-standard packaging, and distinctive presentation are elements you can use to enhance brand recognition.

📌 Contests and promotions – organize unique promotions and giveaways for app users like «3 pizzas for free» or a year-long sushi subscription. These initiatives stimulate customers to place new orders, and varied promotions and contests keep interest alive in your restaurant.

Our company specializes in developing mobile applications 🤳 and websites 👨‍💻, which includes setting up menus and promotions. However, you (and delivery staff) also have access to the admin panel for making adjustments, gathering customer databases, analytics, and most importantly, for accepting orders 👌

Orders come into the personal account, into the accounting system (if integration is set up), and to the email inbox 📨 Notifications can also be sent via SMS or push notification if the administrator has their personal account open on a smartphone. Different access rights can be configured for different roles 👩‍🍳🤵‍♂

The admin panel allows you to independently edit all information within the mobile app and website completely free of charge❗

How to retain restaurant guests using a mobile app
Through the functionality of a mobile application, you can smartly and effortlessly maintain customer loyalty 👍
Once a user has downloaded your specific food delivery service mobile app onto their smartphone 🤳, they are already inclined towards your brand, and now you have two main tasks ahead 👉 to engage and encourage the customer to place new orders 🔥
📌 What tools within a mobile application can help retain customers?👇
✅ Push notifications 💬 – one of the key and powerful ways to increase user loyalty. Through push notifications, your customer will always be informed about new discounts, promotions, menu updates, and restaurant news 👌
✅ Loyalty program 👥 – a bonus system that also helps increase customer loyalty. Users will be incentivized to spend and accumulate points through orders 🤩
✅ In-app reviews 🗣 help consumers understand the strengths of your business. Customer feedback ensures additional loyalty due to trust in other buyers 🤝
✅ The ability to pay for orders online within the mobile app 📲 facilitates the interaction process.
✅ Through the mobile app, you are continuously in touch with the customer 👫
‼ Please note, by acquiring our product – the food delivery mobile app – you receive continuous support from a personal account manager 👩‍💼, who monitors user activity and suggests solutions based on reports 👀, stimulating customers to place new orders 🍔, thereby helping you retain your customer base as well 😉

If you want to take your business to the next level and understand that offering delivery is crucial for the growth of your restaurant, and currently the only food ordering option you have is offline orders at the establishment 👀, we recommend not only acquiring a mobile app 🤳 that will anchor customers but also launching a website 👨‍💻— it will increase customer loyalty to your brand, plus the website serves as an excellent additional sales channel 👍

✅ We primarily use the restaurant website as a tool to attract new customers, for example, through targeting. We bring new customers to the site and then ‘tie’ them to the service using the mobile app 🤗

❗Additionally, we deploy the website within 1 day. This is very relevant for those who previously only had an Instagram group for communicating with customers and receiving orders 👌

Our company specializes in developing the following products for your business👇
➖ Customer mobile applications for placing orders (iOS, Android). These mobile apps are optimized for both smartphones and tablets.
➖ Websites (online stores). Websites look great on PC screens as well as on smartphones (mobile version).
➖ Admin/manager’s personal account - web version.

All the products described above constitute one functional system, a customer relationship management system 👥 The menu and options configured in the personal account work in the customer app, on the website, and in the mobile version 👌

❗Attention❗When purchasing a delivery mobile app, you receive a website as a gift 🎁

Creating a food delivery app is not enough - it needs regular maintenance and promotion for better results 💰 To ensure that as many users as possible click on the coveted ‘download’ button in the app store, promotion is necessary 📈

We want to tell you about several available methods for promoting a mobile food delivery application👇

1️⃣ Launch targeted and contextual advertising. This will increase the reach of potentially interested audiences 🤩

2️⃣ Promote the app on social media. The more often you remind users about the option of quickly ordering food through their smartphones, the higher the engagement with the app will be👌

3️⃣ Collaborate with bloggers and influencers for advertising. This is a good way to get decent results with minimal effort, as people trust recommendations from real users. Choose accounts with active followers, even if they are not numerous 👀

4️⃣ Messenger platforms have channels subscribed to by tens of thousands of people. Try advertising there - you are likely to get additional downloads, with all traffic coming from smartphones 📲

5️⃣ Place QR codes for quick app downloads in your establishment and on leaflets accompanying orders 🍔🍕

6️⃣ Utilize promo codes and contests to give users a small but pleasant bonus, thereby incentivizing them to install the app. Even if they don’t use it regularly, download statistics will still increase 👍

7️⃣ Inform those subscribed to your establishment’s newsletter via email 📧; this will be a good way to announce the launch of the mobile application. The key is to adhere to basic email marketing rules - address the user with respect, captivate them with the subject line, and motivate them to explore the app within the email 💁‍♂️

There is a belief that only large restaurants need a food delivery mobile application 💪 But that’s not entirely true. Small businesses also require such an app. Today, let’s discuss some aspects that prove the necessity of having an application for a modern establishment, regardless of its type or level of popularity 😉

Initially, only large and well-known brands adopted food delivery apps 📈 But gradually, small businesses caught on to this trend. Nowadays, having an app has become an implicit requirement of the market, and restaurants without their own mobile platform are losing out in the competitive landscape. Few business owners want their company to lag behind global progress and stand out negatively against competitors 😒

If a restaurant has a website 🖥 – that’s good, but it’s important to remember that by today’s standards, websites significantly lag behind applications 🤳👇

✔ Firstly, a mobile app and a website are not competitors. An app is a slightly different, more user-friendly, and conversion-oriented sales channel.
✔ Secondly, a mobile app and a website can complement each other, catering to different audiences.

When using a mobile app, the time spent processing orders from calls and messengers decreases on average by more than 10 times 🔥 Orders are not lost but collected and organized in one place 👍

Moreover, food delivery apps allow restaurants to maintain constant communication with their customers at no additional cost through push notifications 💬

Another important feature provided by food delivery apps is the ability to pay for orders directly within the app 💳 Card payment eliminates the need to deal with cash, find change, and hand it over to the courier, enabling orders to be placed practically at any time ⏱

The colorful menu of the restaurant, the convenient interface of the app, and the secure payment method encourage people to order more food through their smartphones, thus contributing to increasing the revenue of any establishment regardless of its size🔝

In the realm of mobile applications for restaurants, the choice between a branded app and restaurant aggregators depends on the business’s strategy and goals☝️A branded mobile app provides the restaurant with complete control over the user experience, branding, and customer data. This contributes to building a unique image and direct interaction with visitors 🤝

On the other hand, restaurant aggregators offer access to a wide audience and can enhance business visibility 👀 However, they control the ordering process and possess customer data. It is crucial for restaurants to weigh the advantages and disadvantages of each option based on their strategic priorities 📊

Additionally, having your own branded mobile application offers several distinct advantages 🔥 It allows for personalized branding, creating a unique and memorable identity for the restaurant. With full control over the user experience, restaurants can tailor features, promotions, and loyalty programs to directly meet their customer’s needs. The data collected through the app remains within the restaurant’s ownership, providing valuable insights for targeted marketing and customer engagement 👍

Ultimately, a branded app fosters a closer connection between the restaurant and its patrons, leading to a more enriched and satisfying dining experience 🍽️😋

Our company takes pride in the multitude of positive reviews that attest to the high quality of our services ⭐️ We value each client and strive for their complete satisfaction. Since our establishment, we have been pleased to have loyal clients who choose us not only for our technical expertise but also for attention to detail, professionalism, and a commitment to continuous improvement 💁‍♂️ We express our gratitude to all our clients for their long-term collaboration and trust in our company ❤️

Upon first entering the application, the user will be prompted to enter their delivery address or select self-pickup 📍This is relevant if you have a network of restaurants where the menu varies depending on the location, and the cost of dishes varies depending on the delivery method 🚴‍♂️

Each application has space for clickable, vibrant banners. These can be used to announce hot deals within the app, direct customers to social media 🤝

Next, the user encounters the menu 🍽️ With a large assortment, sorting by groups is relevant.

Your beautiful dish photos 📸 can be included in the menu design, or our designer can create icons in your unique corporate style ©️

When dividing the menu into groups of items, you can implement the function of sections appearing on a schedule, for example, breakfast or business lunch 🔥 Appearance settings and hidden adjustments are made in real-time mode ⌚️

Moving on to the main part, the dish card consists of one or several photos, where videos can also be added 📹 The description includes the price 💲 and unit of measurement of the product for sale ⚖️

The product card can be supplemented with modifiers, relevant for pizza, such as choosing the crust – thin or classic. In other types of dishes, additional toppings can be added for upselling and increasing the average check, or allow the user to mix and match dishes from possible free options 🤩

In the profile, the user can select their gender and fill in their date of birth to customize push notifications, launch advertising not only in the app but also on social media. All this information will be stored in the database 👨‍💻

For user convenience, the order history is available in the profile since statistically people often order the same favorite product ❤️

Customer reviews are published only after moderation 💬👀 You always have the opportunity to address negative feedback from customers and regain their loyalty to the service.

In the cart, users have access to selecting delivery time, payment method, number of persons, and comments for delivery 🛒🏠

Our work involves several key aspects 🤳
✅ App Development and Deployment
Creating mobile applications for restaurants and placing them on the App Store and Google Play Market.

✅ Testing and Promotional Materials
Conducting testing of the application immediately after release and preparing promotional materials (banners, flyers, placeholders for social media) for a successful app launch.

✅ Loyalty Programs and Bonuses
Assisting clients in choosing a loyalty program and configuring additional bonuses to attract and retain customers.

✅ Content and Menu Updates
Regularly updating the content of the application, including the menu, to maintain customer interest.

✅ Promotions and Increased Attractiveness
Creating and implementing new promotions for users to stimulate sales and increase the attractiveness of the application.

✅ Analytics and Statistics
Analyzing user behavior and providing the restaurant with statistics on the application’s performance, including downloads, deletions, and active users.

✅ SEO Optimization and Email Campaigns
Setting up SEO tags on the website to increase visibility and creating a plan for push notification campaigns with subsequent ex*****on.

Our company offers a comprehensive approach to the creation, development, and support of mobile applications for restaurants, providing clients not only with technical implementation but also with strategic and marketing support for effective use of this sales channel 🙌

So, we have already established that a mobile application 🤳 is a crucial tool for business development 💸 Answering the question of which features should be prioritized in the app is simple. To begin with, we need to understand why we are creating it👇
1️⃣ Collecting Customer Database 👥
An application serves as a tool to retain users, the sales channel that remains in your customers’ gadgets. It would be good to know more about your customers, right? In the user profile, the customer provides their registration details, gender, and age. Collecting this data is essential for marketing purposes.
2️⃣ Increasing Purchase Frequency, Including Impulse Purchases 🍽️
The most effective tool here is push notifications. This feature allows instant receipt of messages about new restaurant promotions, special offers, and serves as a reminder to the user about the brand.
3️⃣ Implementing a Loyalty Program ⭐️
A well-structured loyalty program can increase purchase frequency by engaging and motivating customers to order more frequently.
4️⃣ Increasing Average Order Value 💰
According to statistics, the largest transactions occur through non-cash payments. Therefore, the ability to link a card to the application is not just a convenience for the customer but also an additional source of profit for the establishment.
5️⃣ Upselling 🍔🥤
Increasing the average order value can also be achieved through upselling. For example, offering toppings, additional ingredients, or suggesting drinks when a completed order is in the basket.
Of course, we are not forgetting that the application should feature a menu, and it should look as appetizing as possible 🤤