Appska

⚽️ How to prepare for the FIFA World Cup when it comes to mobile user acquisition

From June 11 to July 19, the FIFA World Cup will take over as the world's biggest sporting event — with an estimated 6 billion people tuning in.

But it's not just sports apps that will see a surge. Users will also flock to adjacent categories: food delivery, news apps, streaming services, and e-commerce.

Adjust and Sensor Tower have put together a useful guide with analytics from the 2022 World Cup, sharing key stats and insights. These are worth keeping in mind as you plan your campaigns for this year's tournament.

A few highlights:
🔵 The biggest engagement spike comes during the first week of the tournament — not the final.
🔵 User activity is closely tied to matches featuring specific national teams.
🔵 Even in countries whose teams didn't qualify, app installs in related categories grew by as much as 1,200%.

Read the full article via the link and get ready for the most mobile World Cup yet 📱
https://www.adjust.com/blog/world-cup-2022-app-trends/

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📱 How to showcase your product's value through mobile ads?

Our new article breaks down the power of interactive Playable Ads.

Discover how to transform advertising into a genuine user experience, increase install and action conversion rates, and attract better-quality users.

🕹 Read the full post here:
https://appska.com/blog/playable-ads/

📈 Q1 2026 Digital Market Index – fresh data on mobile apps, digital ads, and the web.

We’ve reviewed Sensor Tower‘s latest quarterly report. Here are the key numbers and insights.

💙 In-app purchase (IAP) revenue: $43.5 billion (+9.3% YoY)

💙 Google Play IAP growth in Q1 (+14% YoY) was twice as fast as iOS (+7%)

💙 Total app downloads: 37.5 billion (-0.8% YoY)

💙 Game downloads dropped 12% YoY – the lowest Q1 figure since 2019

💙 Main download drivers: AI assistants (+60% YoY) and short drama apps (+138%). Finance (+4%) and travel & tourism (+6%) also showed modest but positive growth.

💙 ChatGPT still leads with two‑thirds of global AI assistant revenue, but its +4% QoQ growth lags behind Grok (+103%), Claude (+235%), and Gemini (+119%)

📄 The full report (50+ pages) breaks down metrics by top markets and app categories^
https://sensortower.com/report/q1-2026-digital-market-index/download

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📱 Let's talk about one of the most important tools for mobile marketers and A*O specialists: Custom Product Pages.

Customizing your app store pages helps bridge the gap between your ad creative and what users actually see when they land on your product page.

In our blog, we break down how CPPs:

🟣 Lower your advertising costs
🟣 Boost conversion rates (installs and in-app actions)
🟣 Help bring lost users back

💬 The article is live on the website:
https://appska.com/blog/custom-product-pages/

appska.com

Singular, together with its partners, conducted a global study of the global mobile advertising market and prepared a Quarterly Trends Report 📊

The report will be useful for mobile marketers and anyone managing performance budgets, distributing them across advertising platforms and GEOs.

The article provides an overview of the key figures and insights from the study ➡️ Read https://appska.com/blog/mobile-marketing-trends-singular-report/

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Appska has been named the Best Agency of the Year in the "Performance Marketing" nomination within the "Perspective" category! 🚀

At Award, the expert council evaluates participants using a comprehensive methodology: the scale and complexity of projects delivered, the depth and quality of case studies, positions in professional rankings, and the agency's contribution to the development of the industry.

💜 Huge thanks to our team for their outstanding work. To our clients — for your trust and bold goals. To the organizers and jury — for this high recognition.


appska.com

We dropped by Mobile Forum – here's how it went 😉

We couldn't let this key event in the mobile marketing world go without a recap.

It was a vibrant, large‑scale, and highly productive gathering, bringing together brand advertisers, agencies, platforms, and ad networks.

The business program was truly packed. The live discussions were especially great — engaging, insightful, and full of real talk.

❤️ A huge thank you to the organizers, partners, and clients for the wonderful opportunity to connect and share experiences.


appska.com

The Appska team at Mobile Forum'26 🚀

This coming Monday, we'll be at one of the biggest events in the world of mobile marketing!

The business program will focus on: current traffic sources and market trends, retargeting, CTV, promotion specifics across different verticals, and mobile analytics.

🗓 April 13
📍 Lotte Hotel, Moscow

We look forward to seeing you there!

📺 TV advertising used to be seen as a brand awareness and reach channel. But with the rise of Smart TVs and CTV, it has become a channel that can truly perform.

When combined with mobile advertising, CTV makes it possible to track the user journey — from an impression on the big screen to an app install.

We’ve published an article covering:

🟣 The top 5 verticals where CTV advertising works best.
🟣 How cross-device attribution is structure.
🟣 CTV advertising strategies that deliver real results.

Read more via the link 🔗
https://appska.com/blog/how-to-use-ctv-advertising-for-app-promotion/

*O
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Dear and beautiful ladies!
The entire Appska team would like to congratulate you on International Women's Day 🌷

We wish you warmth in your hearts and inspiration in your endeavours. May everything turn out just as you dream!

You are always on top, you set hearts on fire ❤️‍🔥
Happy holiday!

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