Trajectry
TRAJECTRY is an independent Innovation Consulting firm, founded by the visionary entrepreneur Patrice Nordey, who acquired the EY Fabernovel entity in China.
Shape the trajectory of your growth with us: reach out to [email protected]. VELVET is a digital communication and marketing agency servicing prestige and premium brands in China. The company offers strategic consulting to board level executives as well as digital activation services, specializing in social media management, search and media display advertising, and content production. Since it
20/05/2025
๐ช๐ฒโ๐ฟ๐ฒ ๐ฝ๐น๐ฒ๐ฎ๐๐ฒ๐ฑ ๐๐ผ ๐ฎ๐ป๐ป๐ผ๐๐ป๐ฐ๐ฒ ๐๐ต๐ฎ๐ TRAJECTRY ๐ถ๐ ๐ป๐ผ๐ ๐ฎ ๐บ๐ฒ๐บ๐ฏ๐ฒ๐ฟ ๐ผ๐ณ ๐๐ต๐ฒ British Chamber of Commerce in China (BritCham China)
As we continue to support international and local companies navigating ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป ๐ถ๐ป ๐๐ต๐ถ๐ป๐ฎ, joining a business community like the British Chamber allows us to stay connected with a wide network of peers, ideas, and perspectives.
The Chamber brings together organizations with deep, long-term engagement in the Chinese market โ a context where experience, dialogue and trusted relationships make a real difference. For TRAJECTRY, itโs a space to exchange, to listen, and to contribute where itโs relevant.
Weโre pleased to take part and look forward to the conversations ahead.
๐๐ฑ๐๐ข๐ญ๐ข๐ง๐ ๐๐๐ฐ๐ฌ!โฃ
โฃ
We are proud to announce that TRAJECTRY is invited on stage at BEYOND Expo 2025, Asia's leading technology innovation event, taking place from ๐๐๐ฒ ๐๐-๐๐, ๐๐๐๐ ๐ข๐ง ๐๐๐๐๐จ. โฃ
โฃ
Our CEO, Patrice Nordey, will be sharing insights on the ๐๐ฐ๐ถ๐ฏ๐ฅ๐ฆ๐ณ ๐๐ข๐ญ๐ฌ stage as well as during the ๐๐ด๐ช๐ข-๐๐ถ๐ณ๐ฐ๐ฑ๐ฆ ๐๐ฆ๐ค๐ฉ Forum, contributing to the dialogue between these two regions.
This year, prestigious speakers will take the stage such as Joe Tsai, Chairman of Alibaba Group.โฃ
โฃ
BEYOND Expo is a dynamic platform that unites global forces, spotlighting international tech advancements, and fostering a culture of innovation in Asia. With over 30,000 attendees, 1,200 exhibitors, and 300+ speakers, it's the go-to destination for showcasing tech innovation in Asia. โฃ
โฃ
๐ ๐ We are thrilled to announce that Trajectry's Christieโs WeChat Mini Program has been honored with a ๐๐ซ๐จ๐ง๐ณ๐ ๐ฐ๐ข๐ง๐ง๐๐ซ in the 12th annual Asia-Pacific Stevie Awards!
This prestigious recognition celebrates innovation across the Asia-Pacific region, with over ๐,๐๐๐ nominations from ๐๐ markets evaluated this year.
Before this Stevie Award recognition, our Christieโs Mini Program was also honored with the ๐๐๐ ๐๐จ๐ญ and ๐๐๐ ๐๐๐ฌ๐ข๐ ๐ง ๐๐ฐ๐๐ซ๐๐ฌ โ milestones that reflect our ongoing pursuit of thoughtful and ๐ข๐ง๐ง๐จ๐ฏ๐๐ญ๐ข๐ฏ๐ digital experiences.
We are proud to be among the distinguished hashtag winners.
๐๐ช๐ฒ ๐ฎ๐ฟ๐ฒ ๐ต๐ผ๐ป๐ผ๐ฟ๐ฒ๐ฑ ๐๐ผ ๐ต๐ฎ๐๐ฒ ๐ฐ๐ผ๐ป๐๐ฟ๐ถ๐ฏ๐๐๐ฒ๐ฑ ๐ผ๐๐ฟ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐ ๐๐ผ ๐๐ต๐ฒ ๐
๐๐ฃ๐๐ฏ๐๐ ๐๐๐จ๐๐ค๐ฃ ๐ฎ๐ฌ๐ฎ๐ฑ ๐๐ต๐ถ๐๐ฒ ๐ฝ๐ฎ๐ฝ๐ฒ๐ฟ ๐ผ๐ป ๐๐ต๐ฒ ๐ฒ๐๐ผ๐น๐๐ถ๐ป๐ด ๐น๐ฎ๐ป๐ฑ๐๐ฐ๐ฎ๐ฝ๐ฒ ๐ผ๐ณ ๐๐ต๐ถ๐ป๐ฎโ๐ ๐น๐๐
๐๐ฟ๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐
The boundaries of luxury in China are shifting. ๐๐ผ๐บ๐ฒ๐ด๐ฟ๐ผ๐๐ป ๐๐ต๐ถ๐ป๐ฒ๐๐ฒ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ ๐ฎ๐ฟ๐ฒ ๐ฟ๐ฎ๐ฝ๐ถ๐ฑ๐น๐ ๐ฟ๐ถ๐๐ถ๐ป๐ด, ๐ฐ๐ผ๐ป๐๐ถ๐ป๐๐ผ๐๐๐น๐ ๐ฝ๐๐๐ต๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฏ๐ผ๐๐ป๐ฑ๐ฎ๐ฟ๐ถ๐ฒ๐ ๐ผ๐ณ ๐ฑ๐ฒ๐๐ถ๐ด๐ป, ๐พ๐๐ฎ๐น๐ถ๐๐, ๐ฎ๐ป๐ฑ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ถ๐ฑ๐ฒ๐ป๐๐ถ๐๐, ๐ฐ๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ถ๐ป๐ด ๐๐ฟ๐ฎ๐ฑ๐ถ๐๐ถ๐ผ๐ป๐ฎ๐น ๐น๐๐
๐๐ฟ๐ ๐ป๐ผ๐ฟ๐บ๐.
In the ๐๐ช๐ฏ๐จ๐ป๐ฉ๐ช ๐๐ช๐ด๐ช๐ฐ๐ฏ 2025 white paper, we discuss three key trends reshaping the luxury market in China:
๐๐ฟ๐ผ๐บ ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐๐ ๐๐ผ ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐: Consumers are increasingly investing in experiencesโtravel, wellness, art, and aestheticsโrather than just products. Luxury is no longer about ownership.
๐ฃ๐ผ๐น๐ฎ๐ฟ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐๐ผ๐ป๐๐๐บ๐ฝ๐๐ถ๐ผ๐ป: On one side, middle-class consumers are being more cautious with luxury spending, while on the other, high-net-worth individuals continue to increase their expenditures. How can brands balance these contrasting demands?
๐ง๐ต๐ฒ ๐ฅ๐ถ๐๐ฒ ๐ผ๐ณ ๐๐ต๐ถ๐ป๐ฒ๐๐ฒ ๐๐๐
๐๐ฟ๐ ๐๐ฟ๐ฎ๐ป๐ฑ๐: Local brands are establishing their own narratives of luxury, from high-end jewelry to premium activewear, redefining the market in their own image.
๐๐ผ๐ ๐ฐ๐ฎ๐ป ๐น๐๐
๐๐ฟ๐ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ ๐ฎ๐ฑ๐ฎ๐ฝ๐ ๐๐ผ ๐ป๐ฒ๐ ๐ฐ๐ผ๐ป๐๐๐บ๐ฒ๐ฟ ๐ฏ๐ฒ๐ต๐ฎ๐๐ถ๐ผ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐ฏ๐๐ถ๐น๐ฑ ๐ฑ๐ฒ๐ฒ๐ฝ๐ฒ๐ฟ ๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ถ๐ผ๐ป๐ ๐๐ถ๐๐ต ๐๐ต๐ถ๐ป๐ฒ๐๐ฒ ๐ฐ๐ผ๐ป๐๐๐บ๐ฒ๐ฟ๐?
๐ ๐๐น๐ถ๐ฐ๐ธ ๐๐ผ ๐ฟ๐ฒ๐ฎ๐ฑ ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐ ๐ฎ๐ป๐ฑ ๐ด๐ฎ๐ถ๐ป ๐ฑ๐ฒ๐ฒ๐ฝ๐ฒ๐ฟ ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐: https://lnkd.in/gnE9q5Zj
As a long-time advisor in the industry, Trajectry continues to guide luxury brands through this transformation. We specialize in offering actionable insights and tailored strategies to help our partners navigate this rapidly changing market landscape.
20/05/2025
๐ก๐ฒ๐ ๐ฌ๐ฒ๐ฎ๐ฟ, ๐ก๐ฒ๐ ๐๐ผ๐ฎ๐น๐, ๐ข๐ป๐ฒ ๐ฉ๐ถ๐๐ถ๐ผ๐ป! ๐
What an incredible two-day retreat, away from the city's hustle, hiking through the mountains of Moganshan, bonding over team games, and engaging in deep strategic discussions and workshops.
From insightful sessions to team-building moments, this kick-off was all about ๐ฐ๐ผ๐น๐น๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ถ๐ผ๐ป, ๐ถ๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป, and setting the stage for ๐๐๐ฐ๐ฐ๐ฒ๐๐. Our team is energized and excited to kick off the year with fresh ideas and innovative projects. ๐ฅ๐ฅ๐ฅ
20/05/2025
๐ ๐๐บ๐ฝ๐ผ๐๐ฒ๐ฟ๐ถ๐ป๐ด ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป ๐๐ถ๐๐ต ๐ง๐ฟ๐ฎ๐ท๐ฒ๐ฐ๐๐ฟ๐
At Trajectry, we pride ourselves on providing full stack digital transformation services, from ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฎ๐ฑ๐๐ถ๐๐ผ๐ฟ๐ up to ๐๐ฒ๐ฐ๐ต & ๐ฑ๐ฎ๐๐ฎ ๐๐ผ๐น๐๐๐ถ๐ผ๐ป๐ specific to the Chinese market.
๐ก ๐ข๐๐ฟ ๐ง๐ฒ๐ฐ๐ต & ๐๐ฎ๐๐ฎ ๐๐
๐ฝ๐ฒ๐ฟ๐๐ถ๐๐ฒ ๐๐ป๐ฐ๐น๐๐ฑ๐ฒ๐:
โข ๐๐ง ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐
๐ ๐ถ๐ป๐ถ-๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ๐ (๐ช๐ฒ๐๐ต๐ฎ๐, ๐ฅ๐๐, ๐๐น๐ถ๐ฝ๐ฎ๐, ๐๐ผ๐๐๐ถ๐ป....), ๐๐ฃ๐ฃ๐, ๐ช๐ฒ๐๐ผ๐บ ๐๐ฝ๐ฝ๐น๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐, ๐ช๐ฒ๐ฏ-๐ฏ๐ฎ๐๐ฒ๐ฑ ๐๐ผ๐น๐๐๐ถ๐ผ๐ป๐ ๐ฎ๐ป๐ฑ ๐๐๐ฃ supporting to design and build digital assets for CRM, e-Commerce, Clienteling, Retail Operations, Private Traffic, Campaigns, Events or Branding Initiatives.
Discover a client case: ๐ ๐ฒ๐๐๐ถ๐ธ๐ฎ ๐ฒ-๐ฐ๐ผ๐บ๐บ๐ฒ๐ฟ๐ฐ๐ฒ ๐บ๐ถ๐ป๐ถ-๐ฝ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ : https://lnkd.in/eUazWJvN
โข ๐๐ง ๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป
Pioneering cutting-edge technologies in ๐๐ฅ/๐ฉ๐ฅ, ๐ช๐ฒ๐ฏ๐ฏ, ๐๐, ๐๐๐๐ to boost your ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฒ๐ณ๐ณ๐ถ๐ฐ๐ถ๐ฒ๐ป๐ฐ๐ and provide unparalleled ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฒ๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐.
Discover a client case: ๐ก๐๐ฅ๐ฆ ๐ง๐ฟ๐ฎ๐๐ฒ๐น ๐ฅ๐ฒ๐๐ฎ๐ถ๐น ๐๐ฅ ๐ฉ๐ถ๐ฟ๐๐๐ฎ๐น ๐ง๐ฟ๐-๐ผ๐ป ๐ ๐ถ๐ป๐ถ-๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ :https://lnkd.in/edvYXwdF
โข ๐๐ถ๐ด๐ถ๐๐ฎ๐น ๐๐ฒ๐๐ถ๐ด๐ป
๐จ๐/๐จ๐ซ ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต & ๐๐ฒ๐๐ถ๐ด๐ป, ๐ฏ๐ ๐บ๐ผ๐ฑ๐ฒ๐น๐ถ๐ป๐ด, ๐ฎ๐ป๐ฑ ๐ฑ๐ฒ๐๐ถ๐ด๐ป ๐๐๐๐๐ฒ๐บ๐ tailored for Chinese audiences, especially for Chinese HNWI and Gen-Z users
Discover a client case: ๐ง๐๐บ๐ถ ๐ฉ๐ถ๐ฟ๐๐๐ฎ๐น ๐ฆ๐๐ผ๐ฟ๐ฒ: https://lnkd.in/ecSrYr5C
โข ๐๐ฎ๐๐ฎ ๐๐ป๐ด๐ถ๐ป๐ฒ๐ฒ๐ฟ๐ถ๐ป๐ด
๐๐ฎ๐๐ฎ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐, ๐ฑ๐ฎ๐๐ฎ ๐บ๐ถ๐ป๐ถ๐ป๐ด, ๐ฎ๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐ ๐ฎ๐ป๐ฑ ๐๐ถ๐๐๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป, providing actionable insights for informed decision-making.
Discover a client case: ๐๐๐ฎ๐ฟ๐ฑ๐ ๐ช๐ถ๐ป๐ป๐ถ๐ป๐ด ๐๐ต๐ฟ๐ถ๐๐๐ถ๐ฒโ๐ ๐ช๐ฒ๐๐ต๐ฎ๐ ๐๐ถ๐๐ฒ ๐๐๐ฐ๐๐ถ๐ผ๐ป ๐ฃ๐น๐ฎ๐๐ณ๐ผ๐ฟ๐บ :https://lnkd.in/ejc6_25u
๐ Discover how our ๐๐ฒ๐ฐ๐ต ๐ฐ๐ฎ๐ฝ๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐ can boost your business in China. ๐ฉ๐ถ๐๐ถ๐ ๐ผ๐๐ฟ ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ to learn more: https://lnkd.in/eCwH6jd4
hashtag
20/05/2025
๐จ๐ป๐น๐ผ๐ฐ๐ธ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฃ๐ผ๐๐ฒ๐ฟ ๐ผ๐ณ ๐๐ฒ๐ ๐ข๐ฝ๐ถ๐ป๐ถ๐ผ๐ป ๐ฆ๐ฎ๐น๐ฒ๐ (๐๐ข๐ฆ): ๐ ๐ฅ๐ฒ๐ฐ๐ฎ๐ฝ ๐ผ๐ณ ๐ผ๐๐ฟ ๐ฒ๐๐ฒ๐ป๐ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐๐๐๐๐
At the recent CCI FRANCE CHINE event, Trajectry, along with Chatail, had the opportunity to share actionable insights on how brands can leverage Key Opinion Sales (KOS) to drive significant business growth. ๐ช๐ฒ ๐ฝ๐ฟ๐ผ๐๐ถ๐ฑ๐ฒ๐ฑ ๐ฎ ๐ฐ๐ผ๐บ๐ฝ๐ฟ๐ฒ๐ต๐ฒ๐ป๐๐ถ๐๐ฒ ๐ฎ๐ป๐ฎ๐น๐๐๐ถ๐ ๐ผ๐ณ ๐๐ต๐ฒ ๐ธ๐ฒ๐ ๐๐๐ฒ๐ฝ๐ ๐๐ถ๐๐ต๐ถ๐ป ๐๐ต๐ฒ ๐๐ข๐ฆ ๐ฒ๐ฐ๐ผ๐๐๐๐๐ฒ๐บ, sparking engaging discussions among attendees.
๐ช๐ฒ ๐๐ต๐ฎ๐ฟ๐ฒ๐ฑ ๐๐ต๐ฒ ๐ณ๐ผ๐น๐น๐ผ๐๐ถ๐ป๐ด ๐ฝ๐ผ๐ถ๐ป๐๐ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ฎ๐๐๐ฒ๐ป๐ฑ๐ฒ๐ฒ๐:
๐น ๐๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ฎ ๐ง๐ฎ๐ถ๐น๐ผ๐ฟ๐ฒ๐ฑ ๐๐ข๐ฆ ๐๐ฐ๐ฎ๐ฑ๐ฒ๐บ๐: From big-picture strategies to granular ex*****on, we demonstrated how to design a training system that empowers teams to create customer-centric content, engage more effectively, and drive conversions.
๐น ๐๐ฎ๐๐ฎ-๐๐ฟ๐ถ๐๐ฒ๐ป ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป: With tools like the KOS data dashboard, brands can allocate task and monitor performance in real-time, track key metrics, and refine strategies to maximize impact.
๐ง๐ต๐ฒ ๐ฑ๐ถ๐๐ฐ๐๐๐๐ถ๐ผ๐ป ๐ฒ๐บ๐ฝ๐ต๐ฎ๐๐ถ๐๐ฒ๐ฑ ๐๐ต๐ฒ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ฐ๐ฒ ๐ผ๐ณ ๐ถ๐ป๐ถ๐๐ถ๐ฎ๐๐ถ๐ป๐ด ๐๐ต๐ฒ๐๐ฒ ๐ฝ๐น๐ฎ๐ป๐ ๐ฒ๐ฎ๐ฟ๐น๐. Results show that a well-executed KOS program can drive over ๐ฎ๐ฌ% in additional sales.
If youโre ready to explore how ๐๐ข๐ฆ can transform your sales journey, letโs start the conversation:
๐ฉ [email protected]
๐ www.trajectry.com
20/05/2025
๐ง๐ฟ๐ฎ๐ท๐ฒ๐ฐ๐๐ฟ๐ ๐ต๐ฎ๐ ๐ฏ๐ฒ๐ฒ๐ป ๐ฎ๐๐ฎ๐ฟ๐ฑ๐ฒ๐ฑ ๐ฏ๐ ๐๐๐! ๐
On December 6th, we attended the prestigious ๐๐ฒ๐๐ถ๐ด๐ป ๐๐ป๐๐ฒ๐น๐น๐ถ๐ด๐ฒ๐ป๐ฐ๐ฒ ๐๐๐ฎ๐ฟ๐ฑ (๐๐๐) ceremony and proudly received an award for the ๐๐ต๐ฟ๐ถ๐๐๐ถ๐ฒ'๐ ๐ช๐ฒ๐๐ต๐ฎ๐ ๐ ๐ถ๐ป๐ถ-๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ developed by Trajectry.
This innovative platform enables Chinese users to easily join Christie's global auctions, offering:
๐น ๐ฅ๐ฒ๐ฎ๐น-๐๐ถ๐บ๐ฒ ๐ด๐น๐ผ๐ฏ๐ฎ๐น ๐ฏ๐ถ๐ฑ๐ฑ๐ถ๐ป๐ด
๐น ๐๐ ๐๐ฟ๐ฎ๐ป๐๐น๐ฎ๐๐ถ๐ผ๐ป for instant and precise language support
๐น ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น๐ถ๐๐ฒ๐ฑ ๐ฎ๐๐ฐ๐๐ถ๐ผ๐ป ๐ฟ๐ฒ๐ฐ๐ผ๐บ๐บ๐ฒ๐ป๐ฑ๐ฎ๐๐ถ๐ผ๐ป๐ based on individual interests
๐๐ฏ๐ผ๐๐ ๐๐๐
The ๐๐ฒ๐๐ถ๐ด๐ป ๐๐ป๐๐ฒ๐น๐น๐ถ๐ด๐ฒ๐ป๐ฐ๐ฒ ๐๐๐ฎ๐ฟ๐ฑ (๐๐๐) is Chinaโs first international award for innovative design, recognizing projects that push boundaries in areas like smart manufacturing and designโs role in connecting the digital and physical worlds. Since its launch, DIA has received over ๐ฑ๐ฌ,๐ฌ๐ฌ๐ฌ entries from ๐ณ๐ฌ countries, honoring work that inspires new possibilities.
We are proud to see the Christie's Mini-Program recognized for its contribution to making auctions more accessible and intuitive.
๐ง๐ต๐ฎ๐ป๐ธ ๐๐ผ๐ ๐๐ผ ๐ผ๐๐ฟ ๐๐ฒ๐ฎ๐บ ๐ฎ๐ป๐ฑ ๐ฝ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐ ๐ณ๐ผ๐ฟ ๐บ๐ฎ๐ธ๐ถ๐ป๐ด ๐๐ต๐ถ๐ ๐ฝ๐ผ๐๐๐ถ๐ฏ๐น๐ฒ!
We look forward to creating more meaningful solutions together. Discover more of our work here: https://lnkd.in/eCwH6jd4
20/05/2025
๐ง๐ต๐ฒ ๐๐๐๐๐ฟ๐ฒ ๐ผ๐ณ ๐ฅ๐ฒ๐๐ฎ๐ถ๐น ๐ถ๐ป ๐๐ต๐ถ๐ป๐ฎ
In recent years, Chinaโs retail landscape has flourished with diverse and innovative developments. Last month, TRAJECTRY was invited to an event curated to inspire ๐-๐น๐ฒ๐๐ฒ๐น ๐ฒ๐
๐ฒ๐ฐ๐๐๐ถ๐๐ฒ๐ ๐ฎ๐ป๐ฑ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐น๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐ to rethink their strategies in this evolving market. The event brought together leading retail experts from organizations such as IKEA, the LEGO Group, Bvlgari, adidas, CBRE, PwC, Zara, Florentia Village (ไฝ็ฝไผฆ่จๅฐ้) โ Luxury Designer Outlets / RDM Asia, and more.
Our CEO, Patrice Nordey shared insights on retail transformation, addressing how ๐ง๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐, ๐๐ฒ๐ป-๐ญ, and ๐ฆ๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐ถ๐น๐ถ๐๐ are reshaping the market and influencing strategies for growth and engagement.
๐๐ ๐ง๐ฅ๐๐๐๐๐ง๐ฅ๐ฌ, ๐๐ฒ ๐ผ๐ณ๐ณ๐ฒ๐ฟ ๐๐ฎ๐ถ๐น๐ผ๐ฟ๐ฒ๐ฑ ๐๐ฒ๐ฟ๐๐ถ๐ฐ๐ฒ๐ ๐๐ผ ๐๐๐ฝ๐ฝ๐ผ๐ฟ๐ ๐๐ต๐ฒ๐๐ฒ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป๐:
โข ๐ฅ๐ฒ๐๐ฎ๐ถ๐น ๐ฆ๐ฎ๐ณ๐ฎ๐ฟ๐ถ: Immersive market experiences with local consumers, industry leaders, and omnichannel innovations.
โข ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต: Break free from traditional business data to uncover the roots and driving forces behind the shifting market landscape.
โข ๐ง๐ฒ๐ฐ๐ต ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป๐: Take the private domain as the core and combine it with the WeChat ecosystem to create an omnichannel solution covering the entire life cycle of consumers.
Discover how we can support your transformation journey: https://lnkd.in/gHX25Uaq
20/05/2025
๐ง๐ฟ๐ฎ๐ท๐ฒ๐ฐ๐๐ฟ๐ ๐ฎ๐๐๐ฒ๐ป๐ฑ๐ฒ๐ฑ ๐๐ต๐ฒ โ๐๐ฎ๐ถ๐ฑ๐ ๐ช๐ผ๐ฟ๐น๐ฑ ๐ฎ๐ฌ๐ฎ๐ฐโ: ๐๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐ผ๐๐ฟ ๐๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐๐
๐ช๐ต๐ฎ๐ ๐๐ฎ๐ฝ๐ฝ๐ฒ๐ป๐ฒ๐ฑ?
On November 12, 2024, Trajectry attended the Baidu World 2024 event, where ๐๐ฎ๐ถ๐ฑ๐โ๐ founder and CEO, ๐ฅ๐ผ๐ฏ๐ถ๐ป ๐๐ถโrenowned for his leadership in the tech industry and contributions to AI development in Chinaโdelivered a keynote speech titled โ๐๐ฑ๐ฑ๐ญ๐ช๐ค๐ข๐ต๐ช๐ฐ๐ฏ๐ด ๐๐ณ๐ฆ ๐๐ฆ๐ณ๐ฆ.โ This event was interesting to get some fresh insights into Baidu's upcoming developments, especially regarding AI.
๐๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐ผ๐๐ฟ ๐๐ต๐ฟ๐ฒ๐ฒ ๐บ๐ฎ๐ถ๐ป ๐๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐๐ ๐ณ๐ฟ๐ผ๐บ ๐ต๐ถ๐ ๐ธ๐ฒ๐๐ป๐ผ๐๐ฒ
๐ญ- ๐ง๐ต๐ฒ ๐๐ฟ๐ฎ ๐ผ๐ณ ๐๐ป๐๐ฒ๐น๐น๐ถ๐ด๐ฒ๐ป๐ ๐๐ด๐ฒ๐ป๐๐
๐๐ฏ๐ต๐ฆ๐ญ๐ญ๐ช๐จ๐ฆ๐ฏ๐ต ๐ข๐จ๐ฆ๐ฏ๐ต๐ด are now emerging as the dominant form of AI applications, praised for their ease of use and significant potential. Baidu demonstrated the practical applications of its ๐ช๐ฒ๐ป๐
๐ถ๐ป ๐๐ป๐๐ฒ๐น๐น๐ถ๐ด๐ฒ๐ป๐ ๐๐ด๐ฒ๐ป๐ (part of its advanced AI model ecosystem) in sectors such as law, healthcare, and finance. For instance, ๐๐ฎ๐๐๐ผ๐, has already provided efficient law services to over 9.4 million users. It can calculate compensation after incidents and generate draft legal documents based on user inputs. The Wenxin platform has attracted over 150,000 companies and 800,000 developers.
๐ฆ๐ผ๐น๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐ ๐๐บ๐ฎ๐ด๐ฒ ๐๐ฎ๐น๐น๐๐ฐ๐ถ๐ป๐ฎ๐๐ถ๐ผ๐ป ๐๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ:
๐ฎ - ๐ช๐ฒ๐ป๐
๐ถ๐ป ๐ถ๐ฅ๐๐
One of the key issues with AI-generated imagery is the tendency for outputs to appear artificial or distorted. We were impressed by Baiduโs solution, the ๐ช๐ฎ๐ข๐จ๐ฆ-๐ฃ๐ข๐ด๐ฆ๐ฅ ๐๐๐ (๐ช๐๐๐) ๐ต๐ฆ๐ค๐ฉ๐ฏ๐ฐ๐ญ๐ฐ๐จ๐บ, which pairs Baiduโs extensive image database with its strong foundational AI model to produce highly realistic visuals. Robin Li showcased images such as Albert Einstein visiting famous landmarksโ rendered flawlessly without the typical "hallucination" errors found in AI-generated images.
๐ฏ - ๐ก๐ผ-๐๐ผ๐ฑ๐ฒ ๐ง๐ผ๐ผ๐น โ๐ ๐ถ๐ฎ๐ผ๐ฑ๐ฎโ: ๐ ๐ฎ๐ธ๐ถ๐ป๐ด ๐๐๐ฒ๐ฟ๐๐ผ๐ป๐ฒ ๐ฎ ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ๐บ๐ฒ๐ฟ
To close the event, Robin Li unveiled ๐๐ช๐ข๐ฐ๐ฅ๐ข, a no-code development platform that aims to democratize app creation. By simply describing their requirements in natural language, users can build applications utilizing AI agents for various tasks. This tool makes programming accessible to all, turning ideas into applications, marking the start of an era where you can profit from just an idea.
๐ช๐ต๐ ๐๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐
Baiduโs vision is not to create a singular โsuper app,โ but to empower individuals and businesses to develop millions of โsuper usefulโ applications. Baidu aims to embed AI technologies deeply into daily workflows, ushering in an era of unparalleled productivity growth.
๐ฆ๐ต๐ฎ๐ฝ๐ฒ ๐๐ผ๐๐ฟ ๐๐ ๐๐ผ๐๐ฟ๐ป๐ฒ๐ ๐ถ๐ป ๐๐ต๐ถ๐ป๐ฎ
At Trajectry, we turn insights into actions. If you're looking to leverage the latest in AI innovations to transform your business and boost productivity, reach us at: Trajectry.com
20/05/2025
On November 7, TRAJECTRY had the honor of participating in a live broadcast on the CGTN TV channel. Our CEO & Founder, Patrice Nordey, shared his remarkable journey of witnessing the rise of China's digital economy โ from the early days of Alibaba, ๐๐น๐ถ๐ฏ๐ฎ๐ฏ๐ฎ, ๐๐น๐ถ๐ฝ๐ฎ๐, ๐ง๐ฒ๐ป๐ฐ๐ฒ๐ป๐, and ๐๐ฎ๐ถ๐ฑ๐, all the way to the booming landscape we see today.
Patrice also discussed his ๐ญ๐ณ-๐๐ฒ๐ฎ๐ฟ ๐ท๐ผ๐๐ฟ๐ป๐ฒ๐ advising luxury groups in China, alongside three other trailblazing entrepreneurs:
โข Johnny Pham, Chef & Restaurant Manager
โข Sophia Liu, Film Director & Producer
โข Nicolas Thevenot, Founder & Director of a consulting firm.
The discussion, which took place during the ๐๐ต๐ถ๐ป๐ฎ ๐๐ป๐๐ฒ๐ฟ๐ป๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐บ๐ฝ๐ผ๐ฟ๐ ๐๐
๐ฝ๐ผ (CIIE), provided valuable insights into Franco-Chinese entrepreneurship and was a great way to celebrate the ๐ฒ๐ฌ๐๐ต ๐ฎ๐ป๐ป๐ถ๐๐ฒ๐ฟ๐๐ฎ๐ฟ๐ of diplomatic relations between France and China. ๐ค
A huge thank you to CGTN for the opportunity and to everyone involved in making this conversation possible!
20/05/2025
๐ The worldโs first national import-themed expo, hashtag #๐๐๐๐, has just concluded its ๐๐ฒ๐๐ฒ๐ป๐๐ต year. A great showcase platform for international brands to better connect and resonate with the Chinese market.
As part of the CIIE, we are proud that Trajectry joined the discussion with Chinaโs leading AI companiesโsuch as ๐ถ๐๐๐ฌ๐ง๐๐, ๐๐ฅ๐ง๐ฒ๐ฐ๐ต, ๐ฎ๐ป๐ฑ ๐๐ถ๐๐ถ๐๐ฒ๐ป๐๐ฒ โto explore the intersection of traditional craftsmanship and artificial intelligence.
JINGJING SHEN, Head of our Consulting practice, shared the company views about how AI supports luxury and fashion industries in China from product to content creation, as well as regarding retail efficiency.
Over the past few months, we have focused on ๐๐ฐ๐ผ๐๐๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ถ๐ป๐๐ฒ๐ด๐ฟ๐ฎ๐๐ถ๐ป๐ด ๐๐ ๐๐ผ๐น๐๐๐ถ๐ผ๐ป๐ across a wide range of operations, including content creation, e-commerce, in-store experiences, clienteling, VIP services, KOS management, and CRM.
At Trajectry, AI technologies have also transformed our own consulting processes, proving highly effective at sifting through vast amounts of data to ๐ถ๐ฑ๐ฒ๐ป๐๐ถ๐ณ๐ ๐๐ฟ๐ฒ๐ป๐ฑ๐ ๐ฎ๐ป๐ฑ ๐ฒ๐บ๐ฒ๐ฟ๐ด๐ถ๐ป๐ด ๐ฐ๐ผ๐ป๐๐๐บ๐ฒ๐ฟ ๐ฝ๐ฟ๐ฒ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ๐ with greater speed and accuracy.
Curious about integrating AI and innovation into your business strategy to drive growth in the Chinese market? Connect with us to embark on a new growth journey: https://lnkd.in/g5GXk7_S.
, #๐๐ป๐ป๐ผ๐๐ฎ๐๐ถ๐ผ๐ป #๐๐ฟ๐๐ถ๐๐ฎ๐ป๐ฎ๐ #๐๐ป๐๐ฒ๐น๐น๐ถ๐ด๐ฒ๐ป๐ฐ๐ฒ๐๐ฟ๐๐ถ๐ณ๐ถ๐ฐ๐ถ๐ฒ๐น๐น๐ฒ #๐๐๐๐ #๐ง๐ฟ๐ฎ๐ท๐ฒ๐ฐ๐๐ฟ๐
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