ZATAP

turned his festival fan pass into a living digital experience 🎧✨

Using ZATAP technology, fans simply tapped their phones to unlock:
🎥 Exclusive footage from the latest festival tour
⏳ Early access to tour news and special offers

Results:
📊 59% product interaction rate
🔄 Fan Pass updated after every tour stop, an ongoing companion
📱 Average of 3× repeat taps per fan
🛍️ A future-ready sales channel for upcoming products

The rising Finnish metal band Royal Sorrow proved that real fanbases are built through real connections 🤘

After their latest festival shows, they gave away ZATAP-powered NFC keychains that unlocked:
🎧 Their full album (normal + instrumental versions)
🎬 Exclusive behind-the-scenes content

Results:
🔥 Turned festival crowds into first-time streamers
🔗 Created a direct, owned channel to fans
🖤 Strengthened community and deepened fan engagement

The official Wacken Open Air festival hoodie got a smart upgrade ⚡🤘

Equipped with ZATAP NFC technology, each hoodie unlocked a digital layer with:
🎬 Behind-the-scenes content on how the hoodie was made
🛒 A voucher for the official Wacken shop
🔢 A unique digital serial number for every hoodie ( #1/2500, #2/2500, …)

Special highlight:
6 hoodies carried the legendary Golden Ticket (e.g. #666/2500), unlocking an exclusive Wacken experience + upgraded voucher.

Results:
✔️ Premium, interactive fan experience
✔️ Hoodies sold at a price premium
✔️ Stronger bond with loyal fans & merch buyers
✔️ Valuable first-party fan data for future fan engagement

Roland Kaiser turned his new album Marathon into an interactive fan experience 🏃‍♂️🎶

Released as a special fan bundle, the album included an NFC Fan Pass. One tap unlocked an exclusive mini-game where fans could “run a marathon”, bringing the album concept to life.

Powered by ZATAP, the activation showed what smart merch can do:
🔐 Encrypted NFC access (links can’t be shared)
✨ Guaranteed authenticity & true fan exclusivity
🔁 Easy repeat access for real fans

Vasco da Gama SAF just dropped their 3rd jersey, designed by Kappa, celebrating 80 years of the Campeão de Terra e Mar title 🇧🇷⚽

Each shirt comes with an embedded NFC tag powered by ZATAP, turning the jersey into a digital gateway.
Fans who tapped were instantly redirected to download the newly launched Vasco app to unlock:
✨ Authenticity verification (crucial for the local market)
✨ Exclusive content, secret perks & discounts (app-only)

The result?
The jersey experience didn’t stop at the fabric, it extended into the digital world, driving thousands of app downloads from fans who bought the shirt.

The 1983/84 replica is back - a season that left its mark: FC Porto's first European final, the birth of its mystique around the number 2, and the very first sponsored jersey in Portugal. Now, this icon comes to life in a new way, allowing fans to experience and preserve its story.

📲 By simply tapping the smartphone to the NFC tag under the FC Porto crest, fans unlock exclusive digital content, from interviews to behind-the-scenes stories.

It’s the first FC Porto jersey powered by NFC technology, bridging the club’s rich past with the next generation of supporters, ensuring this legacy continues to inspire.

We’re proud to enable this step forward in fan engagement with a club that honours its history while leading the way as Portugal’s most decorated club in international titles.

Enter the stadium, it’s that simple! Today some of our team members were at the .gallen1879 game and supported the fans to activate their new season ticket and launch of the new fanscarf edition 2024/25

entering the stadium

Tap in, celebrate, and relive 145 years of club history with the exclusive FC St.Gallen 1879 anniversary jersey. Experience the past like never before with the integrated ZATAP chip, unlocking stories and moments that define the oldest football club in Switzerland.

We’ve got something new for you! Explore the new zatap.io website - 🔗 in bio!

Join us for our first Space this Wednesday at 5:00PM UTC on X 🔥

Discover the story behind the release of ZATAP!
Click here to read 👉 https://loom.ly/vQ2SoLE

collectID Rebrands to Introduce ZATAP, a Revolutionary App Experience - collectID Discover ZATAP, the innovative app from collectID, redefining how consumers connect with their favorite brands. Seamlessly connect, access exclusive content, authenticate products, and enjoy rewards. Join the digital revolution today!