Sportmkt

Borussia Dortmund claim global virtual advertising first German soccer side team up with Lagardère to implement technology at all home games.

World Cup generates US$160 billion in betting turnover Sportradar study also reveals no evidence of match manipulation.

Premier League 2018/19 commercial guide: Every club, every sponsor Just weeks after the conclusion of the Fifa World Cup, European club soccer is already creaking back into gear, with the English Premier League kicking off the major top-flight action. Here, SportsPro profiles the commercial portfolios of England's 20 leading clubs.

Barcelona dominate soccer’s sponsorship game Forbes annual list names Dallas Cowboys as sport’s most profitable team.

Quite interesting article about sponsorship and fans engagement in the US Open

The Organisation Of A First-Class Sporting Event: Branding In this 2 part series we investigate what it takes to build and deliver a world class sporting event, focusing on one of the biggest global events, the US Tennis Open.

Mediarex to up soccer fan engagement with blockchain club voting platform Socios.com allows club members to monetise voting rights.

DAZN launches in Italy with exclusive Serie A domestic rights Sky picks up majority of Italian soccer coverage as OTT broadcaster steps into new market.

FA claims international soccer first with virtual advertising trial Coverage of England’s friendly against Costa Rica featured different ads in targeted territories.

Report: Roger Federer to drop Nike for US$30m Uniqlo deal Swiss tennis great will sign ten-year partnership with Japanese clothing brand.

The time is now: Hublot’s World Cup innovations Ricardo Guadalupe, chief executive of Hublot, tells SportsPro why the brand is one to watch in Russia and how being the World Cup official timekeeper will help it engage new markets.

Harry Kane has become the world most expensive player from a transfer value perspective according to the exclusive CIES Football Observatory algorithm.

Weekly Post CIES Football Observatory Weekly Post

Over the Top: The Future of Sport Broadcasting Business Models (Part 1.) The revolution transforming sport broadcast is inexorably shifting the way sport is experienced by spectators and viewers. We analyse the shifting commercial landscape of sport broadcast and what the future holds.