Marketing Magic

What a great way to carve out prime time to support PSAs (public service announcements.) A huge win for not for profits in Peru. Canadian television stations - are you game? https://tinyurl.com/ycm6ysvk

Ethical marketing is alive and well in Wisconsin, where a small brewery, Minocqua Brewing Company, responded to a need it saw to help consumers align their spending with their values. It raised $125K for an e-commerce platform aggregating products from >80 vendors pledging not to financially support MAGA-aligned candidates. https://tinyurl.com/2kf6t7e4

This new ad from Air Canada by Juniper Park makes me proud to be Canadian. Bring on the Olympics and Paralympics.

Air Canada - "Tyler McGregor" Web Film Tyler McGregor for Air Canada by Juniper Park\TBWA

Love this creative packaging idea from Rethink. Great advertising for them and Heinz.

Heinz - "Heinz Dipper" Packaging Design Heinz Dipper for Heinz by Rethink Communications Inc.

Another WestJet Christmas Miracle. Making the holidays a little brighter for folks who could use some joy.

Christmas Miracle | WestJet #westjet #christmasmiracle For families spending the holidays far from home while their child receives life-saving care, the season can be especially difficult. So, WestJet brought thi...