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Curated over catalogue. Custom with a point of view. Edit to become iconic. Formerly known as Not Your Mother's Jewellery

09/23/2026

Alright, lean in. It has come to our attention that some of you are failing to use your free will when selecting a wedding band. Lucky for you, I have our series Wedding Bands that Don't Suck series.

Swipe through, get inspired, don't be boring - exercise that free will.

09/22/2026

Alright, lean in. It has come to our attention that some of you are failing to use your free will when selecting a wedding band. Lucky for you, I have a part three of our Wedding Bands that Don't Suck series.

Swipe through, get inspired, don't be boring - exercise that free will.

Photos from Edit + Icon's post 09/13/2026

Gemstones for fall? Groundbreaking, we know 💎

Swipe for some of our collection's most iconic gemstone pieces.

09/10/2026

Shhh... class is in session ✨

And no, this pendant necklace is not just for the DIY girlies. Watch, learn, turn heads.

09/08/2026

Say goodbye to boring wedding bands.

Here are my top 5 picks for the girls that want a ring that is anything but trendy.

09/03/2026

NEW RING ✨ Thank god you're here to talk about it.

One of our most unique engagement rings ever has entered the chat. Emerald cut in a triple ring setting. She's everything we've been dreaming about.

Photos from Edit + Icon's post 08/30/2026

What's old is iconic, again ✨

With our Re-Edit program, we work with you to breathe new life into the jewellery pieces of your choice. This isn't a restoration project, it's an imagination of the beloved pieces to make them feel like you!

Swipe through to see how we took Grandma's ring and edited it into the next heirloom for Kaitlynn & Spencer's engagement 🤍

Photos from Edit + Icon's post 08/27/2026

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299 Northfield Drive E
Waterloo, ON
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