Boutique By Design

Ballet was a large part of my youth. I danced for many years and was even asked to commit full time towards a professional path at 13. It was an honor to be recognized at such a young age.
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Even today, dance remains in my life in one form or another, although fouéttes are completely out of the question - I’d probably break a hip!
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Dedication, discipline, grace, attention to detail, and work ethic. These are the invaluable lessons of ballet that I still draw on today.

Every. Single. One. 🎉

If you specialize in the well-being of people, like & coach or counselor, professionally branded photos are essential - especially for your website. The relationships you have with your clients are very personal. You can bet that potential clients will first want to see your face, understand your personality and then will decide whether you are the person to connect with. Building trust, even before you meet, is important. Custom photography can do just that. Like this photo, shot by Joi Photography for my client Shelly-Anne McKay Coaching. Gorgeous!

I’m confident in my ability as a branding specialist to help my clients successfully launch & grow their businesses. What I never expected was the many wonderful, long-term friendships that developed from our time working together. Cheers to unexpected magic growing from the everyday hustle!

I live in Victoria, BC, Canada and we're deep into the crisp (and soggy) days of Fall. I love the change of season. Complete with cozy layers, an excuse to buy new boots and an endless supply of steaming lattes. How about you?

Authentic action is important to me. It builds trust with clients & deepens relationships. It’s about showing (rather than telling) what a business represents.
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I serve female entrepreneurs and empower them to achieve their goals & grow their businesses. And here’s a few ways I action: sponsoring organizations & events; creating education tools & free workshops; offering discounts & special promotions; and random acts of gratitude.
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I believe actions definitely do speak louder than words. How do you authentically action in your business?

Happy Halloween! Have a spooktacular day!

Everyone has a bad day once in a while, right? But without them, the good ones wouldn’t seem half as good. On those days when nothing seems to go right, I remind myself that all of this is possible because I make my living doing what I love and pouring my heart into helping entrepreneurs launch and grow in their businesses. I’m thankful for the “mistakes” and “bad” days because they push me to work harder, to learn, and to thrive in my own business.

Life’s better in an infinity pool by the ocean. Happy Monday!