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Missing Middle Housing Development in Victoria BC | Attainable & Environmentally Conscious | Creating a World Without a Housing Crisis
We are on a mission to solve the housing crisis and its contributions to the environmental crisis. We focus on building housing smarter and faster through efficient systems, and one day through AI and robotics. Our focus on efficiency helps , creating wealth and promoting financial security for all our investors. We are committed to environmentally conscious development and envision a world where
Wilson Hereward update as promised.
Forms in. Concrete pour later this week.
A few weeks ago this was a rock pit and forty extra cubes of contaminated soil. This week it’s ready to hold the foundation.
Fast because we’ve built this system before. Hereward is Craigflower’s little sibling, same team, same product, small design changes. Second time through, the whole crew moves faster.
Slow week over slow week, that’s what a build is.
Wilson Hereward.
Last two trucks of dirt off site the other week. Onto forms next, stay tuned for tomorrow’s update.
Excavation is the phase nobody sees when they look at a finished building. It’s also the phase everything else stands on top of.
Good day.
07/30/2026
Ductwork at Wilson Hereward.
No one who lives here is going to see this. But they’ll feel it.
We spec’d a ducted heat pump on these units. Same idea as a basic furnace, but run off a heat pump instead of gas. That means a lot of tin work to move air around the whole unit properly.
Most missing middle builds in Victoria run baseboards or mini-split heads instead. Cheaper to install. Faster. The buyer walks in, sees the mini-split head on the wall, and gets reminded every day that it’s a rental-grade product.
Ducted heat pump costs more. But it makes the finished unit feel like a home. Not an apartment.
The spec calls we spend the most time on are usually the ones the buyer will never consciously notice. We spend on those anyway.
Craigflower - mid construction
Behind one of the walls we’re closing up this week: a poster our crew tucked into the stud bay before the drywall went on.
Every renovation you do, you find something from the crew that came before. A note. A newspaper. A cigarette pack. Small things tucked away and forgotten — or maybe not.
Our crew just did the same thing.
Whoever opens this wall next won’t know us. But they’ll know someone was here.
07/23/2026
Early in MMS, we ran out of money.
23 vendors and consultants on net 30. Not enough capital in the door to pay them.
The full story is in the swipe.
The question every investor eventually asks, quietly or out loud, s what do you do when things get hard?
This is what I did. Not what I promise. What I did.
Wilson Hereward. Excavation phase.
We hit an overrun. Forty extra cubes of contaminated soil on top of the hundred the engineer estimated.
That’s the news.
Here’s the fix.
The rock pit behind me was originally sited further out, bigger footprint, more excavation. We got a city revision approved this week. Pit goes deeper. Footprint gets smaller. Less digging on that side.
Should offset most of the contamination cost.
Two operator notes:
One — when you’re taking a soil estimate from an expert, plan for more than the number. Always.
Two — when the overrun lands anyway, look for the offset somewhere else in the plan before you touch what buyers actually pay for.
20% of our own money is in this build. Line overruns hit us first.
Craigflower. Three-story unit, mid-framing.
Top floor: master bedroom, private balcony, en suite, and a den with a water view once the scaffolding comes down.
Middle: two bedrooms, one on each end, with the master bath between.
Ground: living, kitchen.
What I love about the three-story format is what it does for a family. Parent space up top. Kid space in the middle. Living space on the ground. Three different worlds under one roof. That kind of separation is what most Victoria housing doesn’t give a family of four or five.
Staircase turns at the bottom, the way my grandmother’s did.
This is what missing middle is supposed to be. Family sized. Walkable. In a neighbourhood that already has houses on it
07/13/2026
The first deal I ever did.
Northern Ontario, 2005. Twenty years old, minimal money saved, no car, and a mortgage approval I had to walk through a snowstorm to keep.
The full story is in the swipe.
I share this one because it’s the closest thing I have to an answer for the question investors always ask me at some point: how will you treat my capital?
The same way I treated my own when nobody was watching.
06/08/2026
Front door energy matters.
For homeowners, it’s the first impression.
First Impressions sell product faster.
Design isn’t decoration.
It’s strategy.
04/29/2026
Concrete day isn’t just construction.
It’s a “no-turning back” moment
At this stage:
– everything is locked in
– inspections are complete
– mistakes are made permanent.
Ex*****on here affects everything that follows.
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