STAT Search Analytics

As more searchers flock to the likes of ChatGPT, Gemini, and Claude, it’s time to consider how best to optimize your content for these platforms. Traditional SEO no longer ticks all of the boxes, and an updated approach is needed.

While AI search is still developing, now is the time to start optimizing and measuring your performance. That’s where GEO comes in: https://bit.ly/3S5b4zN

What is GEO? And why it matters for your search strategy AI search calls for a different approach to optimization, but what does that look like in practice?

Prompt responses are often text heavy, and may include multiple sections of text before an image or another visual element is shown.

In a recent study, we looked at the features that currently appear on AI Mode SERPs, and here are some examples of what we found👇

The overlap between SEO and GEO is growing all the time, so it’s time to assess which tactics and priorities have shifted. Here’s what we’re seeing:

✔️ Brand matters more
✔️ Mentions matter more
✔️ Clicks matter less

We’ve broken down how AI search and traditional search really interact, and the five tactical shifts you need to make. Check it out: https://bit.ly/4slkZxL

Most AI answers aren’t created the same… Some come from what the model already knows, while others pull in fresh, real-time information.

Swipe through to see:
⭐ In-model vs out-of model
⭐ Why it matters
⭐ What “query fan-out” reveals about search and prompts

Taking to the stage today at SMX Boston is our very own Tom Capper! After this session, you’ll be able to:

✅ Maximize your SERP real estate, not just your rankings.
✅ Achieve maximum visibility by strategically using structured data and rich results.
✅ Choose keywords with real opportunity, not Page 1 rankings no one ever sees.
✅ Modernize your measurement and tracking for the next era of SEO.

We’ll see you there!
📍 Grand Ballroom A
🕒 11:30 am

The STAT team is back on the road and this time we’re at SMX Boston!

We’re ready for a great few days and are all set up for live demos, swag giveaways, and plenty of conversations on the state of search.

P.S. Don’t miss Stephanie’s session on how STAT can help uncover why your rankings may be up, but your traffic is down. Taking place in Grand Ballroom C at 3:15 pm 🕒

With search habits changing (thank you, AI) it’s essential that you update your measurement criteria to ensure your brand’s visibility is reliably tracked.

Firstly, you need to prioritize measuring brand mentions in LLM responses over the traffic you get from those responses.

Once you’ve adjusted to that change in priorities, it’s time to track a wide variety of plausible prompts aligned with topics relevant to your site. You should try to include branded, non-brand, and competitor-branded terms.

Then, pivot to metrics that provide the most accurate gauge of your presence across a large number of brand-relevant LLM responses, and track them over time.

If you’d like to start measuring your AI brand visibility, head straight here for all the tips and tricks: https://bit.ly/49DOtjI

The 4 key challenges of AI search measurement AI search introduces a new set of challenges for measuring performance. We explore what they are — and how to address them.

Psst. If you missed Search Engine Journal webinar with Tom Capper on what pixel data actually reveals about your brand’s visibility — you’re in luck.

Peep the recording here: https://bit.ly/4393Pcg

Do searchers actually see your brand? What SERP pixel data reveals Learn how to leverage pixel position data to maximize your brand's visibility in the search results that matter most.

A consistent trend we’ve spotted over the past year is that the SERPs are becoming inundated with pictures, and there are far fewer blocks of text 🤔

Whatever feature delivers them — images, popular products, knowledge graphs — pictures are on the rise. Having good photography, contextualised on your pages, is important to both users and Google.

Want the data for yourself? Here it is: https://getstat.com/whitepapers/the-serp-in-2026?utm_campaign=serp-in-2026-white-paper&utm_source=facebook&utm_medium=social