Popcorn

We've got a couple of new faces joining the Popcorn team! 🍿

Meet Shin and Jonas, our newest Design Interns. Both recently graduated from VCC's Graphic Design Diploma program and are already bringing fresh creative energy to the team.

Shin's favourite popcorn flavour is sweet and salty, and fun fact: she has a dog named Gucci ✨

Jonas is a fan of classic salted popcorn and loves listening to Japanese music, even though he doesn't understand the lyrics. For him, it's all about the vibe.

We're excited to have them on board and can't wait to see what they create. Welcome to Popcorn! 👏

15 years of Popcorn Media 🍿

A milestone built on bold ideas, creative evolution, and storytelling that leaves a lasting impact. From standout campaigns to meaningful brand moments, every project reflects a commitment to pushing boundaries and creating work that truly connects.

Celebrating the vision, the growth, and the creativity that have shaped the journey so far. Here’s to everything that’s been created and all the stories still to come.

Popcorn Picks 🍿: The Rise of Niche Creators

Marketing is shifting from mass reach → meaningful connection.

Niche creators are building smaller, highly engaged communities and driving stronger trust, engagement, and conversions.

For brands, it’s not about being everywhere anymore.
It’s about showing up in the right spaces.

Featuring creators like , Camping With Steve, and Spencer E Barbosa who prove that community > crowd.

Popcorn Take 🍿:
Relevance > Reach

For the inaugural Pan-Asian Storyteller Edition, we partnered with TELUS STORYHIVE to drive high-quality applications from first-time and early-stage Pan-Asian filmmakers across B.C. and Alberta.

By combining culturally authentic storytelling, community partnerships, and performance-driven media, the campaign exceeded benchmarks and delivered lasting impact 🌱

Instagram in 2026 doesn’t reward volume or trends for the sake of it.
It rewards clarity, retention, and content people actually care about.

If your posts are getting likes but not momentum, the fix usually isn’t complicated. It’s about stronger signals and more intentional formats.

Check out the full blog post in the link on our page.

Not every path leads somewhere meaningful.
We help you pick the one that does. 🍿

We partnered with The East Village BIA to build a marketing strategy rooted in community, clarity, and long-term digital growth 🤝

By centering East Village’s identity and aligning content across channels, the strategy was designed to support local businesses and create a more connected, digitally engaged neighbourhood 🌱

We partnered with VanDusen Festival of Lights to deliver an influencer campaign that brought Vancouver’s most enchanting holiday experience to life ✨

Through a thoughtful mix of influencers and content creators, and a staggered content rollout, the campaign sustained buzz, drove engagement, and captured the magic of the season.