Holiday Films
Executive producers Derek Sewell and Josefina Nadurata have been making moving pictures for over 35
Introducing Lucrecia!!!
Exploring her instinct-led approach to directing and visual storytelling. She works with precision and heart, shaping ideas that feel both striking and deeply human and creating a space where people do their best work.
We are thrilled to welcome director-writer-photographer to the
With a striking cinematic voice that is unmistakably hers, a background in photography, and a fearless spirit that Leads with Love, Lucrecia brings a bold and honest perspective to every story. Playful with precision, the work is always bold, instinctual, and emotionally alive.
Check out our interview with Lucrecia.
Link in Bio
When raw transparency goes all the way.
Smart, brave idea from and the kind that leaves everything to the imagination. Proud to bring it to life with Holiday Films director
AGENCY
Broken Heart Love Affair
Partner & Chief Creative Officer:
Carlos Moreno
Partner & Chief Creative Officer:
Jay Chaney
Chief Creative Officer:
Craig McIntosh, Jaimes Zentil
SVP, Strategy:
Kristy Pleckaitis
Creative Director:
Craig McIntosh, Jaimes Zentil
Art Director:
Jaimes Zentil
Copywriter:
Craig McIntosh
Head of Design:
Dave Watson
EVP, National Managing Director:
Rachelle Claveau
VP, Business Lead:
Amy Greenspoon
Account Supervisor, Brand Lead:
Sweetha Mahendran
SVP, Executive Producer:
Erica Metcalfe
Producer:
Alexandra Kotschorek
PRODUCTION COMPANY
Holiday Films
Executive Producer:
Josefina Nadurata
Director:
Aaron Ruell
Director Of Photography:
Bobby Shore
Producer:
Kyle Welton
CASTING
Casting Company:
Mann Casting manncasting
EDITING
Editorial Company:
Saints Editorial
Executive Producer:
Morgan Campbell
Producer:
Phoebe Lorimer
Editor:
Griff Henderson
Assistant Editor:
Sam Rousseau
COLOUR, VFX & FINISHING
Colour & VFX Company:
Darling VFX
Colourist:
Patrick Samaniego
Colour Assistant:
Eric Kingsbury
Flame Artist:
Lauren Rempel
Assistant Flame Artist:
Lee Nisar
Executive Producer:
Stephanie Hickman
Producer:
Faith Clark
AUDIO
Audio House:
Eggplant Music & Sound �
Audio Director:
Adam Damelin
Audio Director:
Jamie Pennock
Engineer:
Nathan Handy
Sound Design:
Peter Pacey
Executive Producer:
Nicola Treadgold
Producer:
Laura Merrett
Producer:
Nick Nadeau
02/03/2026
Proud to share that Josefina Nadurata, our Co-Founder and EP at Holiday Films/Holiday United Group, alongside CCO Krystle Mullin of John st. and T&PM, has been named Co-Jury President for the Gerety Awards Toronto Executive Jury.
Together, Josefina and Krystle will lead the Toronto Executive Jury, celebrating bold, effective, and culturally relevant work in storytelling, craft, and production.
To celebrate 20 years of Kraft Hockeyville, director Luis Gerard and Holiday Films teamed up with Rethink and John Tavares to bring an epic idea to life. 🏒
It Starts at the Rink begins on the ice, then spills beyond the boards, spreading the joy of hockey through the entire community.
Client: Kraft / Kraft Hockeyville
Title: Hockeyville 20th Anniversary
Agency: Rethink
Group Creative Director: Geoff Baillie / Zachary Bautista zb.stories
Associate Creative Director: Ivan Mallqui / Mark Mabey ivmalcue
Art Director: Ivan Mallqui / Zachary Bautista / Jaclyn McConnell / Victor Pierre ivmalcue zb.stories
Writer: Michael Mehrasa / Jay Bawar / Laurent Tremblay / Charles Côté sadcanadaboy
Broadcast Producer: Clare (Cash) Dietrich
Production House: Holiday Films
Director: Luis Gerard
DP: Chris Mably (Mantl)
Executive Producer/Founder : Josefina Nadurata
Executive Production Producer: Eastern Yoo
Line Producer: Genevieve Strachan
Editorial: Outsider Editorial
Editor: Chris Murphy
Assistant Editor: Denisse Pressacco
Executive Editorial Producer: Kristina Anzlingher / Kayan Choi
Producer: Kelsey Dale-McGrath
Colour: Alter Ego
Colourist: Lily Henry
Colour Assistant: Daniel Saavedra unknownframe
Exec. Post Producer: Jane Garrah
VFX: Recess Post
Producer - Eastern Yoo
Post Assistant - Laura Corredor manucorredoral
Online – Cory Johnson
Post VFX - Buneekaiv
Audio: Circonflex
Director Adam Reid, takes our FOMO, and turns it into a perfectly awkward, perfectly human universe.
With totally relatable humour, composed camerawork, and thoughtful art direction, Adams turns “forgot the vaccines” into a whole vibe.
Proud to team up on this one.
Big thanks to everyone who helped make this happen.
Creative Director/Copywriter:
Project Director: Brigitte Karnilavicius
Senior Art Director:
Account Director/Producer
Client: BC Health
Talent: .myers
dop:
Production Design: Danielle Stott Roy and Robin Nielson
Agency Producer: Ann Rubenstein
Line Producer: Kristi Lippa
1st AD: .valente
Stylist:
HMU:
media
Director of Post Production
Editor/Colourist: Julia Hostetler
07/08/2025
Award Season Looks Good on Jake Mavity
We’re incredibly proud to celebrate Jake Mavity for the powerful and emotionally resonant McDonald’s campaign “The Meal” — a spot that removed the smile from the Happy Meal to help kids and parents talk more openly about mental health.
The work has been recognized across the industry:
British Arrows — Silver (Integrated Campaign)
Cannes Lions — 2x Bronze Lions + 7x Shortlisted
Clio Awards — 2x Bronze
D&AD — Wood Pencil
Congratulations to and
We’re proud to call Jake part of the Holiday films family. Onward. Always.
A powerful series shot with director Darcy Hennessey for the 2025 campaign spotlights the incredible work of Food Banks Canada and Purolator’s ongoing commitment to support our communities.
These simple, emotional stories told through a kid’s lens reminds us that childhood should be full of kid problems, not hunger problems.
1 in 3 Canadians who rely on food banks are children. That’s a reality we can help change.
Big shoutout and gratitude to the team at Purolator and T&Pm Canada for trusting us to bring this message to life.
To support Food Banks Canada and the communities they serve please donate - link in bio
Client: Purolator | Tackle Hunger
Brand Consultant, Marketing: Karen Wren
Brand Manager, Marketing: Tanya D’Leema
Director of Marketing: Stacey Cummings
Vice President, Strategy, Marketing & Communications: Brett Huttman
Agency: T&Pm
CCO: Krystle Mullin
ACD: Kurtis Martin & Justin Turco
Agency Producer: Rachel DeNógla
Group Account Director: George Barbas
Account Supervisor: Ross Webster
Strategy Director: Arlene Aquino
Production: Holiday Films (Holiday United Group)
Director: Darcy Hennessey
Executive Producers: Josefina Nadurata & Eastern Yoo
Line Producer: Aarin MacKay
Director of Photography: James Arthurs via .tv
Offline Editorial: Saints
Editor: Melanie Hider
Executive Producer: Emily Mckay
Assistant Editor: Liam Brownrigg Barta
Online/Colour:
Colourist: Patrick Samaniego
Executive Producer: Stephanie Hickman
Producer: Sanchia Currie
Colour Assistant: Eric Kingsbury
Online Artist: Alyssa Schmidt
Audio: TA2
Audio Director: Oliver Wickham
Executive Producer & Music Supervision: Christine Leslie
Song: Great Escape by Patrick Watson. Courtesy of Secret City Records
Holiday Films teams up with T&Pm/The Showroom and director Lena Beug to reimagine Toyota’s latest campaign
Client: Toyota
CCO: Krystle Mullin
ACD: Kurtis Martin & Justin Turco
Sr CW: Jordan Mark
Agency Producer: David Smith
Production Company: Holiday Films
Director: Lena Beug
EP: Josefina Nadurata
Producer: Kristi Lippa
DOP: Byron Kopman
Editor: Brian Williams
Assistant: Sam Rousseau
Executive Producer: Emily McKay
Transfer & Online: RedLab
Colourist: Abe Wynen
VFX Artist: Daniel Kelly .ca
Executive Producer: Kirsten Mairi
Audio: Pirate .sound
Producer: Harlan Bhogal
Sound Design: Keith Ohman
03/19/2025
Led by Toronto creative agency, .creative , and directed by Holiday Films’ , the campaign introduces us to Wendy, an “Over-Seer” with a knack for cutting through the noise. As she looks at a painting, she’s surrounded by different characters—including an “Over-Thinker” and an “Over-Sharer”.
Adam Reid and The Garden Agency craft a bold, colorful ride—quirky characters, seamless transitions, and a sharp take on smart investing. He even helped edit the spot himself at ( )
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