Neon Fun Club

Another Redbull Vodka 🐂🎯

Custom open sign for 🏀

One of the best translations we did in El Wire to date, the infamous bull from 🐂

🔨How custom our workshops can get 🔨:

🧃Product placement
🎨Custom El-wire of your logo
🎥Background brand videos streamed
🌈Brand Colors activated for studio

Client example:

Custom design for workshop 🪽

Day time 🕊️ 🌞

Dove men deodorant activation 🕊️⚡️

You don’t help an addict by enabling them. You support them by first building an environment that helps them to rehabilitate.

These red lights are installed at crosswalks in Hong Kong because too many pedestrians were so absorbed in their phones during red lights that they weren’t noticing when it turned green. So instead of addressing the problem, the city built around it.

Audio signals already exist at these crosswalks. They already tell you when to go. But apparently that’s not enough. This is the new default, and the government just folded to match it, in the name of “safety”. It’s one thing for tech companies to build addicting products, but the government spending public money to accommodate that addiction is something else.

We talk a lot about unplugging at Neon Fun Club, usually with warmth and zero judgment. But this one of the rare moments where we’ll say plainly: this is messed up. Normalizing this level of disconnection, and then spending money to enable it further, is something worth being upset about.

The good thing though is you still have free will, and you can choose to look across the street and people watch like usual, or day dream about what chores you have to do when you get home. The choice is still yours. It’s not too late to take some power back.

Let us know if you’ve seen these anywhere around the world & how you feel about them 🚥🌎

Our trip to Hong Kong to visit a limited time neon exhibition by , featuring some of the largest rescued and restored glass pieces from the streets.

We had a great time learning about the story behind each light, and blown away by the efforts that were made to repair and maintain these large than life pieces, & the logistics of getting these guys in this space so pedestrians can get a closer look at them, which was never possible before.

It was also inspiring to hear there are modern artists and intergenerational glass benders passing this craft onto the new generation & keeping this craft alive ✨