MUSIC FOR PRODUCTIONS

https://www.instagram.com/reel/DXw_VBERVT7/?igsh=cTZxamY0dHY5eDh2

@spotifyforartists New Verification Badge: How to Get it & Why AI Artists Lose Out! . . . #fyp #musicindustry #musicbusiness #spotifyforartists #spotify @spotify

AI didn’t kill music creation — but it completely changed the conversation around ownership, copyright, and trust.

In my latest article, I explore:
• why human authorship still matters
• the legal grey areas surrounding AI-generated music
• why brands and music supervisors are becoming more cautious
• and how AI may actually increase the value of trusted human-created music

A realistic look at where the industry stands in 2026.

Read the full article here: https://medium.com//ai-music-in-2026-the-new-battle-over-ownership-copyright-and-trust-015b979208a0

Choosing the right music for an ad campaign is not just a creative decision, it’s a strategic one.

In this new article, I break down the three main music licensing options agencies consider:

• Licensing a famous song
• Creating a new version of a known track
• Using production music

(Note: this article does not cover another common option—commissioning custom music with a composer—which I’ll address separately.)

Each approach comes with different implications in terms of cost, control, timing, and exclusivity.

Understanding these differences can make or break a campaign.

👉 Read the full article here:

Production Music vs Famous Songs: What Advertising Agencies Should Choose? Understanding the three main music licensing options available when selecting music for an advertising campaign.

New on our channel! 🎶
Check out this campaign featuring the iconic “Brick House” by The Commodores — a great example of strategic music licensing in action.
Watch here:

Music Licensing Case Study: Securing “Brick House” by The Commodores for a National Ad Campaign The agency representing The Brick approached us to secure synchronization rights for the iconic track “Brick House” by The Commodores as part of a national r...

When an advertising agency wants to use a famous song in a commercial, clearing the rights can be more complex than most people realize.

I recently wrote a short article explaining the music clearance process behind licensing well-known songs for advertising campaigns.

The piece also includes a real example involving the licensing of “Brick House” by the Commodores for a Canadian campaign.

If you’re curious about how music licensing works behind the scenes, here’s the article:

Music Licensing for Advertising: How Agencies Clear Famous Songs for Commercials https://medium.com//music-licensing-for-advertising-how-agencies-clear-famous-songs-for-commercials-87328ddee1cb

Music Licensing for Advertising: How Agencies Clear Famous Songs for Commercials A behind-the-scenes look at the music clearance process required to license famous songs for advertising campaigns.

Music For Productions secured and negotiated the licensing of Making It Work by Doug and the Slugs for a Western Canada advertising campaign launching April 1st.

From initial negotiations through master and publishing clearance, we managed the process end-to-end to ensure a seamless rollout aligned with campaign timelines.

Listen to the track here:
https://youtu.be/n84Mp8E0OBo?si=EiFv-LQMFUtqnE-W

More details to follow once the campaign goes live.

Making It Work Provided to YouTube by IDOLMaking It Work · Doug and the SlugsMusic For the Hard of Thinking(remaster)℗ Ritdong RecordsReleased on: 2021-09-15Composer: Doug ...

Check out our January 2025 Newsletter! Discover fresh new tracks and explore our collaboration with our UK partner, Delimusic!

January 2025 Newsletter: Fresh New Tracks Inside Don't miss out on the freshest beats! Explore our music library for the latest album drops and keep your playlist constantly updated with new, exciting tracks.

https://www.linkedin.com/posts/berklee-college-of-music_berklee-mourns-the-passing-of-quincy-jones-activity-7259227687217508352-VIxH?utm_source=share&utm_medium=member_desktop

Berklee College of Music on LinkedIn: Berklee mourns the passing of Quincy Jones ’51 ’83H, a pioneer and an icon… Berklee mourns the passing of Quincy Jones ’51 ’83H, a pioneer and an icon in the music industry. He wore many hats over his career, including composer…