Write-On

How often has this been you?

You have ideas, but when your sit down to hash it out, nothing is working anymore.

Does this sound familiar?

That blank page haunts you. 👻

Whether you want to work on a project proposal, copy, a new idea, or something else. You're stuck in the hole. The words won't come.

Just remember, you got to keep trying. Push through, get those ideas down, and crush it. 🔥 🔥 🔥

My personal fix? A strong cup of coffee, a walk around the neighborhood, or forcing myself to try something new.

You have to break out of your rut, and sometimes the only way to do that is to break out of your element.

Hang in there!

This is so true. Can you relate?

So many people try and force market a product they are passionate about, but what you really should be doing is solving your customer's problems. The product comes from your customer's problems.

Your products need to provide value and they need to solve a real problem. If you can do that, they'll sell themselves. 💰

People buy things that help them overcome their pain points. Never forget that!

Always be providing value! 🔥 🔥 🔥

This is so true, sometimes you just need to get something down.

It doesn't have to be amazing... It's the act of getting started that matters most.

Write those ideas out, refine them, and make them great.

That's the key to making something better.

This one is beyond true. Yeah, your product is pretty cool, but no one cares if all you do is bark about it constantly. 🎺

Your customers want benefits, real value, not 💯 reasons why you're amazing.

Stop talking at your customers and start taking with them!

Business owners, you can do better. You just need to think like your customers and figure out what they really need.

Don't force your copywriting, keep it natural. ✏️

Definitely something you have to live by as a copywriter. If there's no intrigue, there's no purpose.

If you are trying to sell your products and services in a direct way, you are doing it wrong.

The easiest way to get more sales is to sell the concept. You have to make it clear to your customers why your product or service is the better choice.

Think about what makes yours a better choice.

You've probably heard of Square. They saw that small and medium business owners were getting the shaft. Big payment processing companies didn't care about these small clients and only offered solutions that were extremely expensive and came with nasty contracts.

So, what did Square do? They sold the concept of a painless payment system that even a non-techie could use. An easy-to-use chip reader that could be plugged into the headphone jack on your phone or tablet. Businesses loved it, Square built on it, and the rest is history. The company successfully identified a pain point that business owners were feeling, pounced on it, and executed like pros.

That my friends is what selling the concept looks like. Stop blabbing about your products and start selling the value.

It doesn't matter what industry you are in, if writing isn't your thing, writing sales pages can seem like an impossible task.

So, let's make this a little easier for you. These are the tricks that I live by as a professional copywriter.

If you own a business, these tips will help you increase your sales and turn browsers into buyers.

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