Halmyre
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Halmyre is a team of multidisciplinary consultants helping to solve marketing strategy problems.
06/17/2026
People are changing how they trust expertise.
And associations are feeling it.
In this week’s Association Explorer post, we explore why more professionals are turning to peer-to-peer knowledge, communities, and real-world experience instead of traditional institutional authority.
Authority is no longer automatic. It’s built through relevance, responsiveness, and understanding how members actually engage with information today.
Swipe through to explore how associations can adapt their role and remain trusted in a rapidly shifting professional landscape.
Read more about using the TPO framework to tackle the credibility crisis and burnout in our newest blog: https://hubs.ly/Q04jtL1B0
Don’t miss next week’s discovery! Follow Halmyre
06/15/2026
How do association leaders feel about these major workforce trends?
The responses reveal a sector that knows change is coming… but isn’t always sure how to respond.
For example, 38% of associations view demographic and multi-generational workforce shifts as purely negative, despite the potential to capture legacy expertise and strengthen knowledge transfer.
At the same time, next-generation professionals are widely seen as the engine of future growth — yet many organizations remain unsure how to adapt their models to meet their expectations.
Wondering where your association stands?
Halmyre’s Growth Strategy Diagnostic Tool is still open. Add your voice and explore the results:
https://hubs.ly/Q04jt_Dr0
We’re so grateful to the Nebraska Pharmacists Association!
When you’re deep in the day-to-day, it can be hard to see WHY engagement or growth isn’t happening the way you hoped.
Through an objective outside-in approach, Halmyre helped NPA uncover the root of their growth challenges and turn those insights into clear, actionable marketing and member engagement strategies.
If your organization could benefit from a fresh perspective and confident next steps, let’s chat! https://hubs.ly/Q04jvSwP0
06/10/2026
Young professionals aren’t disengaged, they’re future-shocked.
In this week’s Association Explorer post, we explore why Gen Z professionals are approaching careers, membership, and engagement differently than previous generations.
They’re looking for support, relevance, and immediate value in a rapidly changing world.
Swipe through to explore what associations need to understand if they want to stay relevant to the next generation of professionals.
Want to learn more? Read the full blog: https://hubs.ly/Q04jrxhH0
Don’t miss next week’s discovery! Follow Halmyre
Once a month. Actually interesting content.
Growth Lab is our email newsletter for association leaders who want to stay sharp without spending hours digging through articles, reports, and LinkedIn posts.
Each issue usually includes things like:
→ new tools and resources
→ interesting case studies from the association world
→ upcoming events and webinars
→ innovative ideas we’re seeing across the industry
Essentially: the things that are actually going to be useful right now.
Subscribe if this kind of content would surpass the trash bin:
📩 https://hubs.ly/Q04hHQbn0
(We promise not to email you every 48 hours)
06/05/2026
How do you move an entire profession forward?
In early 2024, the Ontario Society of Professional Engineers (OSPE) set out to address the “wicked problems” facing their sector.
Halmyre and OSPE worked together to build a bold, long-term strategy that reflects the profession’s potential and unites board, staff, and members around tackling these problems.
Scroll through to see how we did it.
Does your association need a visionary long-term strategy to drive growth? Reach out to get help from an expert: https://hubs.ly/Q04hHhpq0
06/03/2026
The workforce is restructuring FAST.
Welcome to our new Association Explorer series.
In each post, we’ll share one discovery, one insight, and one goal for associations trying to adapt to the realities of today’s workforce.
Swipe through this week’s post to explore what it means for associations trying to stay influential in a blended world of freelancers, gig workers, and AI-assisted professionals.
Read the full blog that discusses the "Resilience Crisis" in more detail: https://hubs.ly/Q04jQxMb0
Don’t miss next week’s discovery! Follow Halmyre
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