Media Profile

We’re proud to share that Media Profile has been certified once again as a Great Place to Work!

Thank you to our incredible staff for making Media Profile a place where people grow, thrive and feel supported.

We’re thrilled to congratulate Hannah Jones (Senior Consultant), Alexandra Connor (Consultant), and Maddy Fox (Coordinator) on their recent promotions. 
 
Thank you for your dedication and creativity. We look forward to what’s to come!

We’re excited to share that we’ve been recognized at the 2025 PRGN Best Practice Awards across three categories, highlighting the impact of creative strategy, cultural relevance and integrated thinking.

Winning Campaigns:

: Silver in B2C / Consumer Communications Products
: Saintly: Bronze in Communication to Gen-Z
: Bronze in Integrated Campaigns

Thank you to our clients, creators and media partners for making this possible.

We know that mental health is a critical component of personal health. At Media Profile, we aspire to create an empathetic working environment that respects and accommodates the challenges of work and personal lives, while providing thoughtful and appropriate support strategies for our team members.

Some of the ways we work toward building and maintaining this environment include:
✅ Two paid mental health days (in addition to 10 days of paid sick time per year)
✅ Group benefits including $1,500 per year for mental health services (+$750 Health Spending Account)
✅ An annual $500 Wellness Benefit
✅ Office-wide training and workshops

At , giving back is part of who we are.

Through our iMPact program, every team member gets two paid days off each year to volunteer for a cause they care about.

This summer, we used ours to trade keyboards for cutting boards. We washed, chopped and prepped ingredients for the meal program, which distributes 5,000 - 6,000 meals each week across Toronto.

Whether through our client work or volunteer efforts, we are proud to support mission to fight hunger and help build stronger, more caring communities.

There’s been a lot of buzz lately about creators not disclosing when they’ve been paid for content. Whether this is an oversight or an intentional request on the part of the brand or agency, transparency isn’t optional. (If a potential partner asks you not to disclose, RUN.)

Paid? Gifted? Sponsored? Say so. Your audience will thank you. Your partners will avoid a lawsuit. And your authentic, trust-inspiring reputation will remain intact. 

The tea: it’s not the partnership tags hurting reach, it’s the quality of the content. We said what we said.

Thanks for the inspo to share this very important reminder, . 👏

🚨UGC Content Creators🚨

We’re on the lookout for talented creators to collaborate with top brands. If you specialize in engaging, authentic content, we want to hear from you!

DM us to learn more ✨

It was another one for the books. Media Profile’s legendary holiday party is known among media and our clients as the season’s must-attend event.

Thank you to all who came to celebrate an amazing year and cheers to the year past and year before us to our client partners, media, creators and suppliers. 🥂

From larger-than-life monsters to bootiful blockbuster blowups, expect the unexpected at The ’s Nightmare on Queen Street public pop-up event.

Stop by this frightening event on Friday, September 13 & Saturday, September 14 from 6:00 to 11:00 p.m.
Guests will also be treated to a custom Home Depot Canada Craig’s Cookie, while quantities last.

👻

Have you heard rumors swirling over the past few weeks about a potential U.S. TikTok ban, and concerned about its ripple effect in Canada? We’ve got you covered.

Swipe through to uncover what a potential ban could mean for brands, agencies, and influencers north of the border, and how to stay ahead of the game.