Yellow Blue

James Yurichuk, a Canadian of Ukrainian descent, founded the outerwear brand Wuxly after meeting one challenge: his girlfriend was freezing in Toronto.

Initially focused on ethical fashion, the brand changed direction after Russia’s full-scale invasion of Ukraine. Today, Wuxly produces uniforms and textiles for the military and develops smart clothing solutions.

👉 Read the interview on YB:

English version: https://yellowblue.pro/vybrane/167-how-james-yurichuk-built-wuxly

Ukrainian version: https://yellowblue.pro/uk/vybrane/167-yak-dzheyms-yurychuk-stvoryv-wuxly

Photo credits: Wuxly / James Yurichuk

Nikita Kravtsov is a Ukrainian artist working within the global underground scene, building his career outside the traditional gallery system. After the annexation of Crimea, he moved to Paris, where he gained recognition and developed his artistic language.

Since the start of the full-scale war, his practice has shifted toward anti-war statements, curatorial projects, and public works, including Ukraine-related murals.

👉 Read the interview on YB:

English version: https://yellowblue.pro/vybrane/171-how-nikita-kravtsov-turned-chaos-into-art

Ukrainian version: https://yellowblue.pro/uk/vybrane/171-yak-nykyta-kravtsov-peretvoryv-khaos-na-mystetstvo

Photo credits: Nikita Kravtsov

Tetyana Berezhna, Deputy Prime Minister for Humanitarian Policy and Minister of Culture of Ukraine, operates at the intersection of cultural diplomacy, public policy, and international engagement.

During the war, her team works across multiple areas: maintaining Ukraine’s presence in the global cultural space, evacuating museum collections, working on the return of cultural assets, and securing funding for restoration.

In the interview for Yellow Blue, she discusses Ukraine’s participation in the Venice Biennale, cooperation with international partners, and engagement with Ukrainians abroad.

👉 Read more on YB:
English version: https://yellowblue.pro/vybrane/168-we-need-to-be-loud-berezhna-on-biennale-cultural-diplomacy-and-diaspora

Ukrainian version: https://yellowblue.pro/uk/vybrane/168-treba-buty-huchnymy-shchob-perebyty-rosiyski-naratyvy-berezhna-pro-biyenale-i-dyplomatiiu

Photo credits: Tetyana Berezhna / Julia Weber

Ukrainian toy brands are going global, driven by safe materials, unique designs, and international partnerships. Many are already collaborating with global entertainment giants to feature world-famous cartoon characters.

Yellow Blue has curated a list of 10 makers producing a wide range of toys, from magnetic and mini-brick construction sets to detailed wooden 3D models with moving parts, non-staining modeling clay, Montessori-based educational kits, plush toys, and large-format coloring posters.

👉 Full selection:

English version: https://yellowblue.pro/vybrane/170-from-disney-to-etsy-10-ukrainian-toy-brands-sold-worldwide

Ukrainian version: https://yellowblue.pro/uk/vybrane/170-vid-disney-do-etsy-10-ukrayinskykh-brendiv-ihrashok-iaki-kupuiut-u-vsyomu-sviti

Ugears WiseElk.cz Dodo.toys Animalism by UAnimals O'Kroshka

The sixth episode of the HERE&THERE podcast focuses on Ukrainian national culture and the factors shaping it.

The guest is Maryna Starodubska, a researcher of cross-cultural interaction and author of the book "How to Understand Ukrainians: A Cross-Cultural Perspective". The conversation examines traits of Ukrainian mentality, levels of trust in institutions, and patterns of behavior, including in digital communication.

It also explores how war and migration influence these dynamics and reshape the cultural context.

👉The text version is available in English on our website: https://yellowblue.pro/vybrane/169-gaining-useful-skills-abroad-is-not-enough-maryna-starodubska-on-the-national-culture-of-ukrainians-ep-6-of-the-herethere-podcast

👉The full episode is available in Ukrainian on podcast platforms: https://linktr.ee/YellowBlue_podcast

Podcast host: Юліана Скібіцька

spogad.brand is a Ukrainian sustainable fashion brand from Dnipro that creates jewelry and accessories from recycled plastic. Each piece reflects memories of Ukrainian cities and landscapes, including those affected by the war.

Founder Anastasiia Kondratieva has lived in France for 12 years, where she develops the brand and promotes Ukrainian products in the local market. Alongside Spogad, she works with entrepreneurs and teaches at business schools.

👉 Read the interview on YB:

English version: https://yellowblue.pro/vybrane/165-how-sustainable-fashion-brand-spogad-presents-ukraine-in-france-through-recycled-plastic-jewelry-interview

Ukrainian version: https://yellowblue.pro/uk/vybrane/165-iak-stalyy-feshn-brend-spogad-prezentuye-ukrayinu-u-frantsiyi-cherez-prykrasy-z-pereroblenoho-plastyku-interviu

Photo credits: Spogad / Anastasiia Kondratieva

The 61st Venice Biennale, one of the world’s most important contemporary art forums, opened on May 9.

This year, Ukraine presents the “Security Guarantees” project, centered around Zhanna Kadyrova’s Origami Deer, created from the deer statue salvaged from Pokrovsk and evacuated from the frontline in 2024.

At the same time, this year’s Biennale is marked by controversy, including Russia’s return for the first time since 2022 and ongoing protests related to Israel and the United States.

👉 Read the report from Venice on YB:

English version: https://yellowblue.pro/vybrane/166-report-from-venice-biennale-ukrainian-artist

Ukrainian version: https://yellowblue.pro/uk/vybrane/166-reportazh-z-venetsiyi-biyenale-ukrayinskyy-mytec

In the latest episode of the HERE&THERE podcast, we explore the first waves of Ukrainian immigration to Canada and the relationship between Ukrainian settlers and Indigenous peoples.

Our guest is a researcher Pamela Trischuk, who brings over 20 years of experience from the Ukrainian Cultural Heritage Village in Alberta. The conversation delves into the lives of early Ukrainian immigrants, their experiences during World War I, and their role in shaping Canada’s multiculturalism policy.

👉The text version is available in English on our website: https://yellowblue.pro/vybrane/136-discover-how-ukrainian-immigrants-and-indigenous-peoples-supported-each-other

👉The full episode is available in English on podcast platforms: https://linktr.ee/YellowBlue_podcast

Podcast host: Mila Shevchuk