Blue Button Shop

Introducing BISOWN | A Japanese unisex brand founded by designer Yuka Nakade. The name combines the ideas of “美装” dressing beautifully and “日装” daily wear, reflecting the brand’s focus on clothing that feels special, but still belongs in everyday life.

Built around carefully developed Japanese fabrics, BISOWN creates relaxed yet refined pieces with a quiet attention to detail. Signature items include denim, jackets, and easy tailoring designed with comfort, balance, and long-term wear in mind.

There is a subtle mix of classic, masculine, and feminine elements throughout the collection, giving each piece a natural sense of ease and individuality.

Shop BISOWN at bluebuttonshop.com and in-store.

AURALEE creates refined everyday clothing grounded in exceptional materials and understated design. Discover the latest 26SS arrivals crafted for spring and summer using soft textures with a focus on comfort.

Top | AUARLEE - Tussah Silk Cotton Mesh Knit Cardigan
Tee | AURALEE - Brushed Organic Cotton Jersey Tee
Denim | AURALEE - Faded Selvedge Light Denim Pants
Bag | MARROW - Barrel Handle - Bamboo

Casio × J Balvin | Gold Ring Watch
A compact reinterpretation of Casio’s classic digital watch in ring form. The face is finished with a textured gold brick pattern, with subtle rhinestone detailing that adds a quiet shine. Equal parts timepiece and accessory.
Shop at bluebuttonshop.com or in-store.
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This Linen Cotton Dress by NARU crafted from a breathable, soft and lightweight fabric with vintage floral pattern. With a relaxed silhouette, this elegant dress will keep you comfortable for all season long.

Shop NARU at bluebuttonshop.com and in-store.

Dress | NARU - Linen Cotton Dress
Jacket | Sugar Cane - 14.25oz Type II Denim Jacket 1954 Model
Hat | SOPHNET. - SN Cap - Light Blue
Eyewear | EFFECTOR - Chromatic - TUARGY
Bag | Marrow Leather - Circle Flower Bag
Footwear | CDG Play x Converse - Chuck 70 Low

FDMTL | 26SS Collection
Now available at bluebuttonshop.com and in-store

The Perfect Tee Starts Here | Build your summer wardrobe with our curated t-shirt collection from our favourite brands. Crafted from quality fabrics and finished with thoughtful details, these are the timeless pieces you’ll reach for again and again.

Shop our tee collection at bluebuttonshop.com or in-store.

Staff Picks of the Week

Jacket | Kaptain Sunshine - Safari Shirt Jacket
Shorts | blurhms - Light Sweat Fatigue Shorts
Eyewear | SOPHNET. x Kaneko Optical - Square Glasses
Bag | Porter Yoshida - String - Drawstring Bag Small

Shop this style at bluebuttonshop.com and in-store.

SYNTH | 26SS Collection from Japan
Now available at bluebuttonshop.com and in-store.

Top | SYNTH - Dolman Sleeve Cropped T - Black
T-Shirt | NARU - Uneven Yarn Jersey Compact Tee
Pants | SYNTH - Center Seam PNT - Olive Gray

A simple outfit for the weekend from our 26SS collection

TOUJOURS | Ruffle Collar Sleeveless Shirt
TOUJOURS | Random Pleated Max Skirt
Veritecoeur | Short Coat - Navy Check

Shop this style at bluebuttonshop.com and in-store.

nonnative | 26SS Collection
Now available at bluebuttonshop.com and in-store

Jacket | nonnative - Trooper Hooded Jacket
Pants | nonnative - Dweller 5P Jeans FL Cotton 11.5oz Denim
Bag | Porter Yoshida - WILLOW - Shoulder Bag