Venture Accelerator Partners

Join VA Partners’ co-founder and Innovation Factory Expert Advisor, Mark Elliott, for a comprehensive, 4-part Sales Bootcamp kicking off this September!

Whether you are pre-revenue or looking to scale your outreach, this hands-on series covers everything you need to build a repeatable sales engine:

*Sales Planning – Mapping out revenue goals and target buyer personas.
*Sales Cadence & Messaging – Crafting outreach that actually converts.
*Tools & Systems – Choosing the right CRM and optimizing your sales stack.
*Growing & Managing Your Team – Best practices for meetings and scaling your sales pipeline.

The best part? This bootcamp is free for Innovation Factory clients.

Secure your spot for the September cohort and get ready to drive consistent sales growth.

Register here:

Sales Bootcamp 1 – Sales Planning · Zoom · Luma Are you ready to take your sales game to the next level? This 4- session series of workshops was designed exclusively by Venture Accelerator Partners Inc. for…

Moving from selling to managing a sales team is a completely different game. Great sales reps don't automatically know how to hire, onboard, or keep a pipeline organized for an entire team.

Our sales training for managers and entrepreneurs focuses on the actual systems you need to build a repeatable sales engine, from establishing clean CRM habits to setting up a structured team cadence. If you are ready to transition from doing all the selling yourself to leading a team that can do it for you, we can help you put those pieces together.

Learn more about how we work with managers and founders:

Sales Training for Entrepreneurs - VA Partners Our sales training for entrepreneurs program will help you develop the skills to grow revenue, and your business.

When your team is dispersed across Ontario, bringing everyone into the same room is a whole different experience.

Last Thursday, the full VA Partners team gathered under one roof, renting an Airbnb to bring together team members from Sault Ste. Marie (Brian Osei), Kitchener Nicolas Munoz), Toronto (Mark Elliott), and Niagara (Katie Appleyard, Steve Gruber).

While asynchronous work keeps us moving day-to-day, there’s nothing quite like in-person collaboration to align on the bigger picture. We spent the day diving deep into our latest fiscal numbers, mapping out our strategy for 2026/2027, and sharpening our focus for what’s ahead.

We capped off a fantastic strategy session with an offsite adventure.
Stay tuned for more! 🎣

Want to scale your B2B sales but aren't ready for the overhead of a full-time hire?

An experienced part-time sales representative gives you a scalable, high-impact resource to execute your sales plan without the heavy commitment.

Here is what a part-time rep handles for your pipeline:

· Prospecting & Qualifying: Finding and targeting the right B2B accounts.
· Outbound Sales: Scheduling meetings, building relationships, and running product demos.
· Proposals & Closing: Moving deals through the funnel and securing new revenue.
· CRM Discipline: Keeping your sales processes documented and transparent.

Get the dedicated outbound effort your business needs to grow—sustainably.

Learn more:

Part-Time Sales Representative | B2B Sales Services As a part of our B2B sales services, a Part-Time Sales Representative will research and qualify prospects, conduct meetings and close sales for you.

How do you know if a prospect is actually going to buy your product, or if they are just being polite?

If you don't introduce the concept of pricing early, you're essentially building in a vacuum.

VA Partners co-founder Steve Gruber just published a guide on why early customer validation is the ultimate safeguard against over-engineering. He dives into how to strip away the noise, focus on a lean beta product, and ask the hard pricing questions during early discovery calls to test for true buying intent.

Check out the full blog post here:

Compliments Aren’t Currency: Why B2B Startups Must Validate Pain and Pricing Early - VA Partners Discover 7 tactical, real-world strategies for closing deals faster, optimizing your B2B sales funnel, and outpacing the competition.

What does it take to turn an Ontario tech innovation into a scalable, revenue-generating business? A structured, repeatable sales process.

Applications are open for the September Market Readiness cohort at Altitude Accelerator. As part of this cohort, VA Partners co-founder Mark Elliott will be leading the 12-week sales program to help founders master their pipelines and accelerate traction.

This program is specifically designed for Ontario-based companies with an "innovative technology" business or idea, meaning you’ve created, invented, or developed a proprietary new technology, process, or service.

Find further program details, testimonials from past participants, and an FAQ here:

Market Readiness - Altitude Accelerator Market Readiness This Altitude Accelerator’s flagship program is for innovative tech solutions looking to scale. This Intensive 12-week session program with concentration on sales and marketing for companies looking to… Continue reading Market Readiness

A little to some timeless sales advice from Brian!

When you're managing outbound sales across different industries, a solid routine is everything. Brian shares a look into how he structures a Sales Fast Start Plan and leverages HubSpot to stay organized and efficient.

Staying Organized in Sales Working with Clients - VA Partners Staying organized in any role is key to success. These are the tools that I use on a daily basis to stay organized in sales.

When Nelcos Group needed to scale their North American sales outreach to multi-location restaurant chains, they didn't have the bandwidth to do it all alone.

By leveraging our part-time sales resources, they built a scalable account-based outreach plan that landed pilot opportunities and wins with major brands.

Curious how fractional sales support can land major restaurant and commercial accounts?

Check out our Nelcos story here:

Customer Success Story – Nelcos – Multi-Location Restaurants - VA Partners Nelcos is a Canadian based company with offices in Vancouver, Toronto and Seattle. They sought out VA Partners to assist with expanding their business.

Are you ready to scale your B2B sales but not quite in a position to hire a full-time executive or an entire internal team?

Many startups and growing organizations get stuck in the messy middle—you need strategic leadership and boots on the ground, but full-time overhead can wait.

That’s exactly where we come in. Since 2006, VA Partners has been helping businesses accelerate their revenue with flexible, fractional support.

Backed by over 50 years of combined sales experience, we help you bridge the gap between planning and ex*****on. Let's grow your sales faster.

Learn how fractional B2B sales support can scale your revenue:

B2B Sales Services | Startups and Growing Organizations Providing comprehensive B2B sales leadership and support to startups & companies. Our offerings include Part-Time VP of Sales & Part-Time Sales Rep.