DIVE Billboards

Meet the people behind DIVE 💙

Next up: Hugo — Co-Creative Lead.

Hugo is the kind of teammate who makes every project, and every day, better. Creative, collaborative, and always ready to lend a hand, he brings a positive energy that lifts the people around him while consistently delivering exceptional work.

Known for his calm approach, great sense of humour, and passion for continuous growth, Hugo never stops pushing himself to learn, improve, and raise the bar. Whether he’s mentoring teammates, bringing big ideas to life, or tackling creative challenges head-on, he does it all with professionalism, resilience, and a smile.

Beyond his incredible talent, Hugo is simply a great person to have on the team — supportive, dependable, and always up for a salsa dance when the opportunity arises. 💃🕺

Thank you, Hugo, for the creativity, leadership, positivity, and heart you bring to DIVE every day. We’re lucky to have you on the journey. 👟✨

Every project has a story behind it — and behind every story, there’s someone capturing it.

Introducing HOW THEY DO IT — a series spotlighting the photographers behind DIVE’s campaigns, installations, and creative moments.

Next up is Johnny, our Los Angeles-based photographer, whose work goes beyond documenting what happens in front of the camera. Through his lens, he captures the feeling, energy, and story behind each moment.

“The difference between a photo and a photograph is intention. A camera can capture what’s in front of you, but a great photographer captures something more—the feeling, the energy, the story behind the moment. That’s what I strive for every time I pick up a camera.”

— Johnny, DIVE Photographer

Follow the series to discover the people and perspectives behind DIVE’s most creative moments.

How We Did It: NAVER WEBTOON
To help NAVER WEBTOON connect with the MZ Generation during a key spring engagement window, DIVE activated a show-stopping Out of Phone campaign across high-traffic urban environments.

The objective was simple: transform digital fandom into real-world presence.

We selected premium city locations with strong concentrations of Gen Z and Millennial audiences, ensuring NAVER WEBTOON was visible throughout their daily journeys. Dynamic creative was deployed across large-format digital displays, extending the momentum of social platforms into the physical world.

By combining high-frequency exposure with eye-catching creative, the campaign delivered continuous visibility, turning everyday city spaces into touchpoints for discovery and engagement.

The result? A larger-than-life brand presence that amplified awareness, strengthened recall, and brought WEBTOON’s storytelling beyond the screen.

Meet the people behind DIVE.

Next up: Bernice — Senior Campaign Manager.

Around here, she’s known as Boss B — and for good reason.
Extremely organized, meticulous, and dependable, Bernice is the kind of person every team hopes to have in their corner. Her attention to detail is second to none, and she’s always thinking two steps ahead about how she can support those around her and keep things moving forward.

A kind and humble soul, Bernice brings a sense of calm to every situation. But don’t let her sweet nature fool you — she’s also a fierce mama bear, deeply protective of her team and committed to getting things done right.

She leads by example, constantly looking for opportunities to learn, grow, and share that knowledge with others. No matter how much is on her plate, she approaches every challenge with confidence, adaptability, and grace under pressure.

Over the years, Bernice has become one of DIVE’s most trusted leaders.

She has a way of making people feel supported, projects feel manageable, and challenges feel smaller than they are.

A trusted teammate, an inspiring leader, and a huge part of what makes DIVE special.

Boss B through and through. 💙

👉 Stay tuned to meet the rest of the team.

How did we turn Derm on Tour into a citywide moment?

By launching a 10-day DOOH blitz across Toronto’s busiest transit hubs and commercial corridors, ensuring Cetaphil was seen by Gen Z and Millennial audiences throughout their daily journeys.

The result: a campaign that built anticipation, created FOMO, and kept Cetaphil at the centre of the skincare conversation before the event even began.