Canadian Email Summit

Price, product, promotion.

Open almost any marketing email and that is what you will find.

Garin Hobbs thinks we can do better. And at CES 2026 on September 24 in Toronto, he is going to show us how.

Garin's session, "What You're Really Selling, What They're Really Buying," is about moving from extrinsic motivation, the discounts, the urgency, the promotions that slowly erode your margins and your brand, to intrinsic motivation that actually builds lasting customer relationships and drives long-term value.

In a world where competition for inbox attention keeps increasing, that shift is not a nice-to-have. It is the difference between a program that performs this quarter and one that compounds over time.

We are genuinely thrilled Garin is bringing this thinking to our room. 🍁

This year: More content, lower price. Register at emailsummit.ca/registration.

Your monitoring tools are not keeping up with today's inbox filters.

But here is the good news: you are probably already collecting the data that fills the gap.

Laura Atkins, Co-Founder of Word to the Wise, has spent 25 years helping organizations figure out exactly that. And she is bringing it to CES 2026 on September 24 in Toronto.

Her session, "Leveraging Internal Data to Understand and Improve Deliverability," covers what to look for in the data you already have, what is easy to collect, and how to act on it when traditional signals go quiet.

From startups to major social platforms to government agencies, Laura has seen the full range of how this problem plays out. We are deeply grateful she is bringing that expertise to a room that will put it to immediate use.

Welcome to Toronto, Laura. We will try to make it worth the trip. 🍁

This year: More content, lower price. Register at emailsummit.ca/registration.

Five tactics that are actually moving email engagement right now.

Lindsay Wilton, Director of Customer Operations at Dyspatch, ran the experiments. She is bringing the results to CES 2026 on September 24 in Toronto.

Her session, "5 Ways to Skyrocket Email Engagement," covers:

✅ Email length testing that changed send performance.
✅ Dark mode fixes most teams are still missing.
✅ Transactional emails quietly working as growth engines.
✅ AI-assisted production that actually saves time.
✅ Smarter personalization that earns the open.

We are grateful Lindsay is sharing what is working before everyone else figures it out. 🍁

This year: More content, lower price. Register at emailsummit.ca/registration.

Customers said they were going to buy one thing. Then they bought something else entirely.

Clinton Wilmott tracked the gap. Then he turned it into a lifecycle signal.

Clinton, Senior Email Marketing Manager at Namecheap/Spaceship, is bringing his session "What Customers Say vs What They Buy: The Truth About Declarative Data" to CES 2026 on September 24 in Toronto.

✅ The difference between stated intent and real revenue.
✅ How declared data becomes a scalable signal.
✅ What a decade across Namecheap, P&G, and Rogers taught him about listening to what customers do, not just what they say.

We are glad he said yes when we asked. Declared intent to attend. Please follow through. 😄🇨🇦

This year: More content, lower price. Register at emailsummit.ca/registration.

Does file size actually hurt inbox placement?

What about image-to-text ratio? HTTP links?

If your answer involves the phrase "I read somewhere that," LB Blair has a session for you.

LB, Strategic Advisor at SendPost, is bringing data from 300 million emails per month to CES 2026 on September 24 in Toronto.

"Email Myth Busters" is exactly what it sounds like.

Popular beliefs. Real numbers. Actual answers broken down by mailbox provider.

No forum opinions from 2019. No vibes. Just data.

We are very thankful LB is willing to do the math so the rest of us don't have to. 🇨🇦

This year: More content, lower price. Register at emailsummit.ca/registration.

What does 10,000 Canadian organizations sending email actually tell you?

Quite a lot, it turns out.

Geoffrey Blanc, General Manager of Cyberimpact, is bringing that data to CES 2026 on September 24 in Toronto. His session, "Future Signals from Canadian Inboxes," breaks down the real engagement and deliverability trends shaping how Canadian emails land right now.

✅ Which sending practices are quietly becoming obsolete
✅ Which signals matter more than ever
✅ How to adapt before the inbox moves on without you

We are grateful Geoffrey is sharing what 10,000 organizations have quietly been teaching Cyberimpact about the Canadian inbox. That is not a dataset you find anywhere else.

See you September 24. 🇨🇦

Early bird tickets are $99 until Aug 1. Register at emailsummit.ca/registration.