Advantage Group International

Product innovation and client experience guide everything we build at Advantage.
That focus is what shaped our new global website—designed to better reflect how we partner with retailers and suppliers today and how our solutions continue to evolve.

The experience puts our innovation front and center, particularly Advantage LiveLens, making it easier to understand how always‑on insights drive faster, more confident decision‑making.📊

Our website is just one of the ways we’re showing up differently—but it’s an important one as we continue to raise the bar for clarity, relevance, and engagement.

👉 Explore the new experience: https://eu1.hubs.ly/H0tGpPS0

Retailer–supplier collaboration in China is being reshaped by three converging forces: EDLP, private label, and digital innovation.

These dynamics aren’t unique, but the speed and simultaneity at which they’re unfolding is.

Individually manageable, together they are redefining how value is created, shared, and sustained.

Read the full article: https://eu1.hubs.ly/H0tzTV-0

B2B Collaboration in China FMCG: Forces Shaping Change Explore how EDLP, private label, and digital innovation are reshaping retailer–supplier collaboration in China’s FMCG market.

Insight alone is only the starting point. Alignment determines what happens next. 💡

Most organizations don’t struggle with access to data; they struggle to align on what the data means and what to do next. Different interpretations, competing priorities, and unclear ownership slow decisions before they take hold. ⏳

LiveLens Transform connects insight to decision, helping teams align faster, gain clearer direction, and act with greater confidence. 🚀

Read the full article: https://eu1.hubs.ly/H0tvWq-0

LiveLens Transform: Faster, More Aligned Decision-Making See how LiveLens Transform connects insight to decision, helping teams align faster, gain clearer direction, and act with greater confidence.

💡 Retailers: Have you ever wondered what “best-in-class” supply chain looks like from a supplier’s perspective?

It’s not about control or complexity; it’s about making the system easy, predictable, and fair for everyone. Suppliers value transparency, collaboration, and total system efficiency, while performance suffers when processes create unnecessary costs or surprises.

🚀Below is a list of behaviours that set high-performing retail supply chains apart from the rest.

When flexibility is missing, frustration grows, and opportunities slip away. ⚠️
The most successful partnerships aren’t about squeezing every last detail; they’re about finding solutions that benefit both sides 🤝

Read what suppliers think about negotiation 💬

With Advantage, you never face your results alone. 🤝
LiveLens brings the Advantage Report to your team when you need it; your Advantage Advisor partners with you to prioritize the moves that matter, navigate complexity, and turn insight into measurable relationship and performance gains. 📊

Ready to pair always‑on insight with hands‑on expertise? Let’s talk to your Advisor.💬

Every negotiation leaves an impression. From a supplier’s perspective, some interactions inspire collaboration and creativity, while others feel rigid and transactional.

Recognizing these differences can transform the way deals are approached and elevate their outcomes.

💡 Here’s what suppliers really think about negotiation.

China’s retailer–supplier model is being reshaped by one thing: convergence.
Three forces are hitting at the same time:

1) EDLP acceleration - value pressure is rising, as retailers strengthen EDLP.
2) Private label growth - retailers are expanding their own private label brands to gain margin control and pricing leverage.
3) Digital-first innovation - suppliers are prioritizing digital channels for innovation, leaving physical retail feeling increasingly sidelined.
Each is challenging on its own.

Together, they’re reshaping the balance of power, rewriting commercial economics, and putting pressure on trust.

What makes China different isn’t that these forces exist—it’s that they’re unfolding simultaneously, at speed, within one of the world’s most advanced ecosystems.

E commerce, social commerce, instant retail, and platform-led data ecosystems change how innovation is funded, tested, and scaled.

The question for retailers and suppliers:
When EDLP, private label, and innovation move as one system, what needs to change first: economics, roles, or ways of working?

A: Strong supplier engagement is one of the most powerful drivers of sustainable growth and profitability for retailers.

When suppliers are aligned around shared goals, and supported by clarity, trust, and performance insights, they:
• Contribute more openly 🗣️
• Respond more effectively ⚡
• Play a greater role in ex*****on, innovation, and long-term value creation 🌟

🤝 Suppliers are sharing their perspective on negotiation.
Their insights highlight opportunities to create more balanced, collaborative agreements that work for both sides.

Explore the insights in the image below and be part of the conversation. 💬

Do you really know what it’s like for retailers to work with your company?

Even if you’ve never bought a report before, feedback may already be out there. Seeing what partners say — the good and the bad — can reveal where you’re doing well and where there’s room to improve.

Get a sneak peek of what your data could show:

Schedule a Feedback Review | AGI Get a sneak peek at the data AGI already has from retailers about your ex*****on, communication, and alignment—and learn how to act on it fast