JERICO

ours a day, dyeing operations ran consecutive shifts and sewing had a tough time keeping up with demand. They were glorious days for all involved in the apparel business. However, in 2001, the quota on imports were lifted and the markets were flooded with low cost imports. Over night Canadian manufacturers came under increasing pressure to drop their prices and outsource their production. We believed firmly in the quality of Canadian labour and the necessity for humanity in employment. Jerico's success was not going to be based on the exploitation of foreign labour. The conditions of foreign factories are deplorable and the wages of their employees are dreadful. We conduct all our manufacturing in bright and airy premises with fair wages and complete medical and dental coverage. Our employees are part of the family business and partners in our success - and we like to treat them accordingly. Keeping our production in Canada has not been easy. Competition is plentiful and the pressures to outsource are manifold. But we believe in the ethics of fair labour and the quality of our product. 100% Canadian and sweatshop free, Jerico is proud to continuously offer authentic Canadian apparel.