Men Who Take Baths

After every conversation comes the final rite of passage: Getting Bubble Knighted.

With bubbles from their own bath, the mighty whisk is tapped to each shoulder, welcoming them into the honorable order of bathers. A lighthearted ritual, yes, but also a way of marking the courage it takes to get in the bath and drop the mask.

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Drop the bubble bath emoji (🛁) and I’ll personally DM you the episode with of .ca & 🫧💬

For most of his life, he didn’t trust other men.

Adam shared that growing up in competitive athletic environments, relationships with men often felt like rivalry instead of brotherhood.

Rooted in “father wounds” and an early model of masculine energy that felt volatile, he, like many men, pulled back from intimate relationships and created a deeper divide (the opposite of what is actually wanted).

But Adam has been rebuilding that trust: learning to be vulnerable, to excavate truths, and to be fully accepted by other men, as he is.

He calls it “a beautiful thing” and part of his healing journey.

Recognizing the need for men to come together in ritual and ceremony, and to have a space where they can celebrate masculinity, he created .ca 🌲🔥

Masculinity, he says, should be a source of safety and trust. And it starts with men learning to hold that for each other.

✨ Full interview now on YouTube. Link in bio. Or send a DM.

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Season 3 of Men Who Take Baths: filmed in November (2023) at in Toronto 🇨🇦
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Odysseus was bathed by a goddess after war.

Circe is a goddess known for her ability to strip away illusions and reveal a person’s true nature. She embodies both danger and wisdom, destruction and healing.

She tests men but also teaches them.

Circe doesn’t just challenge Odysseus, she prepares him for the journey home.

When Odysseus arrives on Circe’s island, weary from war and hardship, she does something powerful—she bathes him.

More than just washing away dirt and blood, this act symbolizes renewal, surrender, and transformation.

It marks a shift from warrior to guest, from battle-scarred survivor to a man momentarily at rest.

Unlike many Greek heroes who dominate or destroy those who stand in their way, Odysseus forms an alliance with Circe.

He doesn’t kill her, and she doesn’t enslave him.

Their relationship is one of mutual respect—he earns her trust, and she, in turn, aids him.

In an age of myths often filled with brute force and conquest, Odysseus’ approach with Circe is an example of power met with wisdom instead of war.

Strength isn’t about resisting each other; it’s about meeting each other where we are and helping one another grow. 

Masculinity isn’t diminished by receiving wisdom, rest, or even tenderness. 

And femininity isn’t just soft—it’s also the force that challenges, awakens, and instigates change.

When men and women come together in mutual respect, using their strengths to elevate rather than control, growth happens.

Evolution happens.

The bath is a place of transformation. It is a truce.

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The world needs more men who are confident enough in who they are to lead from the heart, against conditioning or cultural influences. Cut through the bu****it and bring home the truth as you see it first within yourself.

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To the men who dare to be themselves—who listen, grow, and show up with open hearts. Your courage to lead with love and authenticity is the foundation of a better world.

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What we love about is that he showed up ready to say some things he had never said before.

Without passing up the opportunity for a pun, he was ready to “go deep.”

Bringing attention to his experience as a firefighter—the brotherhood and the trauma—was not easy to do, and not without hesitancy. He really, REALLY didn’t want to seem like he didn’t hold immense love for the men and women he worked with.

And yet —

As he spoke about the fear and shame of being judged, tears welled up in his eyes.

It was a powerful moment when he looked to the camera and spoke to others, specifically First Responders, about the importance of shattering the stigma that they have to suppress when they’ve been impacted by something on the job.

This conversation touches on the complexity of vulnerability, as in, when to release emotion and when to hold it together. The difference for men being that they feel they have a choice and won’t be seen as weak if they ask for help.

You’ll find Adam’s full interview on YouTube through the link in our bio. Or DM “ADAM” and the link will come directly to you.

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Introducing: TUBBLE 🫧 — an interactive bath bomb for men and couples 💙

Bring the ‘Men Who Take Baths’ experience home with you.

It’s not a “bath bomb,” it’s a TUBBLE (Tub Bubble). Way, WAY more fun to say.

Truly, it’s an opportunity for connection to self and any others you might be bathing with.

In a world where distractions are constant, the Tubble brings you back to the power of the bath.

Whether you’re reflecting alone or sharing in a partner’s company, the Tubble helps dissolve barriers as effortlessly as it dissolves in water, making each bath a portal to personal growth.

ORANGE = Tubble for Couples 🧡

Designed for a shared bath experience. When the Tubble fizzes, your question will pop to the top. This is your invitation to go deeper. 

BLUE = Tubble for Men 💙

Toss in the Tubble and let a surprise question pop to the top! It’s bath time redefined—just for the guys.

Tubbles have been created in partnership with 🛁

The only issue is that there is still stigma surrounding being open and sharing with each other.

The idea of going on a call to something fu**ed up, whatever it may be, like someone losing a loved one, a fu**ed up car accident, overdoses over and over again, and something triggers you, something hits you, the whole concept is to take it and suppress it, bash that down, and just forget about it.

I lost my empathy for a long time.

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In a world where loneliness is on the rise, especially for men, one fulfilling role is often overlooked: friend.

A New York Times essay explores this “epidemic of loneliness.” Currently, around 20% of American adults feel isolated or disconnected from others.

The burden of change is often put on the lonely themselves, with the same tired advice to stay active, embrace fun, and cultivate gratitude.

Growing feelings of sadness, anger, and disconnection often stem from a weakening social fabric (then pair this with a lack of exposure to alternative ways of thinking and a growing sense of “purposeless”).

To connect in meaningful, non-hierarchical ways, men need to prioritize friendship where they can speak openly and often about what’s going on in their lives.

This is something women are good at. In many ways, we’ve nurtured friendship for the sake of friendship since we were children. Our friendships weren’t necessarily based on a shared interest, but how much we confided in one another about the truth of our experiences. And gossip.

I wonder if women are uniquely positioned to support men in the cultivation of friendships with other men. Not in a “mothering” way, like, ‘honey, why don’t you call Johnny and see if he’s free?’ but leading by example, giving space for male friendships to form, and decidedly encouraging the role of girlfriend or wife to not also be the role of sole confidante.

Where to begin?

People say “be vulnerable,” we hear it all the time, but what does that word actually mean to you?

: Vulnerability, to me, means being comfortable with oneself and your emotions and being able to dive into and step into your emotions and your strengths and your weaknesses. Being comfortable enough to share it with those around you. 

Share it with your community, share it with strangers, share it with anyone, and really be able to tap into how you feel inside and be able to release it when you need to. 

Of course, every moment is different. Some moments, you need to hold onto that strength and you need to be strong for others. 

But when you have the ability to, and when the opportunity arises, or where you need to personally release those emotions, then I think the beauty and the real strength comes in actually doing so. 

: And the point is to have access to the knowledge that you can express your emotions in a safe way, which I think the construct of masculinity, for so long, has actually been that you shouldn’t?

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Men Who Take Baths is the show where men in bubble baths are asked about masculinity.

Documenting the evolution of masculinity from the bath since 2017, journalist, Nicolle Hodges, has asked men in bubble baths from Canada, the UK, U.S., and Europe what it means to "be a man."

Season 3, shot in Toronto, Ontario in Canada, now releasing.

Men in bubble baths discuss masculinity and mental health Men Who Take Baths is the show where men in bubble baths are asked about masculinity. It's like Hot Ones but for mental health!Transforming the culture of ma...

How about sending a quick message to a friend to check in? 🛁🫧