Proof Strategies

We’ve got BIG news 🎉 Proof has been shortlisted for ’s Independent Agency of the Year – and we’re feeling all kinds of proud 🤩

This shout-out goes to our powerhouse team whose creativity, curiosity and hustle show up in every client win, every brainstorm, every “let’s make it better” moment. You’re the magic.⚡️

And a huge thank you to our great clients for your confidence in giving our work the green light.

A Canadian winter classic: Squeezing in one more skate before spring.

Winter may have overstayed its welcome, but we made the most of it. Skating, laughing, cheering on Team Canada, good food, and great people are the perfect recipe to embrace the cold in style.

That’s the thing about Proof: we work hard, and we know how to bring the energy, too.

Spring, we’re ready for you. 🌷

Beyond enjoying the warmer weather at this time of year, Michelle Titus, a Vice President on our Corporate & Financial team, is obsessed with local, fresh seasonal produce – and how to build trust within the agriculture industry.

The 2022 Proof Strategies CanTrust Index added domestic food growers and producers to the list of organizations and industries we study. We found that trust in domestic producers aligned closest to that of hospitals – and was more than 20% higher than our overall trust index – but there’s still work to be done to build trust in the industry.

Tap the link in our bio to learn more of Michelle’s thoughts on how retailers can capture farm stand trust and put it on display in-store.

We’re hiring! Our team is looking to fill the following positions: Consultant, Strategist, Graphic Designer, Accounting Supervisor, and Integrated Producer. If you're ready to join a dynamic and award-winning team, apply today! getproof.com/work-with-us/

Why should matter to directors? As values, populations and expectations change, boards must keep pace. Download the full Trust Matters Toolkit to learn more: https://bit.ly/3zl87zd

The most effective way to build is from the inside-out. Pursuing trustworthiness should be added to every board's governance mandate. Download the Trust Matters Toolkit to learn more: https://bit.ly/3zl87zd

is the connective tissue that runs through all aspects of governance. Developed alongside the Institute of Corporate Directors in Canada, the Trust Matters Toolkit is a resource to help guide, lead and support building trust effectively. Click here and download it today: https://tinyurl.com/yckmns69

How can board members understand, cultivate and restore in their organizations? Join Proof CEO, Bruce MacLellan, tomorrow at the to discuss! https://bit.ly/3zl87zd

We're growing! Our Toronto team is seeking creative and innovative thinkers across several roles, including Senior Strategist; Associate Creative Director, Copywriter; Senior Director, Digital; and Director, People Performance & Culture. Interested in learning more or applying? Check out all our active roles here: https://getproof.com/work-with-us/

We’re honoured to be included on the list of Best Workplaces for Inclusion 2021 by Great Place to Work Canada. We have always supported equity, diversity and inclusion in our business and community – it’s rooted in our values and is the right thing to do. There is still work to be done, but this highlights our process and commitment. Every day, Proofers work together to educate each other, and ourselves. It is important that we continue to foster an environment where everyone no matter gender, ethnicity, age or sexual orientation can feel they are safe and can be themselves. Learn more about our EDI efforts: https://getproof.com/about/equity-diversity-inclusion/