eSSENTIAL Accessibility

Level Access and eSSENTIAL Accessibility have merged. As part of this process, we’ve chosen Level Access as the name for our consolidated company, so this channel is retiring. Follow us at Level Access - Digital Accessibility for accessibility and industry insights. Learn more at http://tinyurl.com/4ydyr723.

Here's a New Year's resolution we can certainly support! Great call to action today from Forbes contributor Gus Alexiou:

In 2023, Brands Need To Grasp The Full Diversity Of Web Accessibility Needs Web accessibility is about so much more than just helping blind users navigate websites. Digital accessibility needs are as diverse as the users they serve – as highlighted in a Christmas campaign from digital transformation specialists Cyber-Duck.

Season’s greetings from all of us at eSSENTIAL Accessibility and Level Access. We wish you joyful holidays and a happy new year!

Every year, we poll more than 1,000 professionals across industries and publish the results in our State of Digital Accessibility report.

Here’s a summary of what we’ve learned from 2022, as well as four key takeaways to help shape your digital accessibility program in 2023: https://hubs.la/Q01vfYdp0

You’ve read our 2022 State of Digital Accessibility report, now what? For four years now, we’ve published a report capturing the state of digital accessibility. Many 2022 trends are incredibly encouraging.

With every new partner we onboard and every new product feature we launch, we get one step closer to our goal of a more equal, inclusive internet. As a merged company with Level Access, innovation is not only our path to an accessible world—it’s our purpose.

Today, on the International Day of People with Disabilities (IDPWD), we join with disability activists, advocates, and accessibility professionals around the world to celebrate the innovative, transformative solutions driving inclusion worldwide.

Learn more about IDPWD: https://hubs.la/Q01tWdsT0

It’s Cyber Monday. Is your digital marketing campaign excluding a diverse, and growing, segment of your customer audience? 1 in 4 U.S. adults self-identify as having a disability, which may impact their ability to interact with your web, video, ad, and social content.

So how do you optimize a campaign to drive the maximum possible conversions? CMO Ian Lowe breaks down the value of accessible marketing, with advice on all aspects of a campaign, in our latest blog: https://hubs.la/Q01tnDPh0

Inclusive Digital Marketing: Insights from our CMO We spent time with our Chief Marketing Officer, Ian Lowe, to better understand the value of accessible digital marketing, why he’s passionate about making accessibility mainstream, and his advice for other marketers.

Your team has embedded automated accessibility testing in its development lifecycle. Great! Do they know what to do with the results? If sustainable digital accessibility is what you’re after, doing more tests, or shifting testing earlier, won’t help if you don’t know how to address the outcomes.

In a recent article for Smashing Magazine, our Manager of Solutions Engineering, Noah Mashni, and co-author Mark Steadman explain what’s next for dev teams who want to stop the bottleneck and make the most of automated accessibility testing results.

Using Automated Test Results To Improve Accessibility — Smashing Magazine In this article, Noah Mashni and Mark Steadman share their approach to how to leverage the automated test results from the accessibility checks to drive change and reach sustainable digital accessibility transformation.

Digital. Accessibility. Compliance. Three words that may be lingering on your priority list, or in your chat logs with colleagues. Are you prepared to take action in 2023? Will this be the year your program finally settles into sustainability?

The new year promises updated web accessibility standards, a continued cadence of ADA-related lawsuits, and potential rulemaking by the Department of Justice. Join us on 12/7/22 to get actionable advice from our panel of compliance, legal, and technical experts on how your team can get ahead of the curve and ensure improved UX and compliance in 2023.

https://hubs.la/Q01sR10R0

Big accolades support our bigger mission. That’s why we’re proud to announce that eSSENTIAL Accessibility has been named one of Fast Company's Next Big Things in Tech!

From our Co-Founder and CEO, Mark Steele: “We’re incredibly honored Fast Company recognizes the tremendous impact our solution has made, and will continue to make. And we’re more driven than ever to accelerate our pace of innovation, making digital accessibility a default expectation of design and development for all future web creation.”

Learn more about what the recognition means to us and our industry: https://hubs.la/Q01sHm1x0

The faster we grow, the closer we get to our goal of making the internet accessible for everyone. That’s why we’re proud to be on the Deloitte Canada list of the fastest-growing technology companies as a winner of a Technology Fast 50™ award, thanks to our four-year revenue growth of 529%.

Learn more about our growth, and what it says about the state of the industry at large: https://hubs.la/Q01szPps0