Lascelles Creative

Facts tell you what’s true; stories teach you what’s important. The difference between advertising and strategic storytelling is the difference between a dialogue and a lecture. It is why you’ll pay a few dollars to remove advertising, but readily spend five times as much to see a movie. A well-told story engages you visually, audibly, and emotionally; it pulls you in and makes you a part of it. Once you’re part of the story, it’s no longer about making a purchase; it’s about doing your part. There is no more powerful method of communication. Stories are the universal human language. No matter what city we call home, our culture and society are built of shared stories. Strategic storytelling speaks to that fundamental truth with creativity and awareness. A good story is never told just once.