Wavemaker Canada
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Positively provoking growth for our clients and our people
#GrowFearless
Bound by our Purchase Journey obsession we help clients translate audience behaviors and insights into smart decisions today, for a prosperous tomorrow.
06/18/2023
Happy Father’s Fay!
Treat your Dad to a $30 family fest with our client ’s Father’s Day promo 🍗
04/28/2023
We’ve had an action-packed week with our US Chief Strategy Officer - Dennis Potgraven visiting and hosting a very insightful Provocative Planning session. He walked us through some interesting learnings highlighting the ever-changing media landscape and ended the week with a meet & greet with the agency!
03/31/2023
We were thrilled to welcome Sharb Farjami, CEO Wavemaker North America, to the Toronto campus.
Chatting about all-things media, innovation, and AI, followed by a fun Q&A meet & greet with our employees, led by our CSO Andy Braunston! ()
Poutine or Beavertails? We asked! Never having had the latter, we’re not surprised it was Poutine! We owe him a Beavertail on his next visit to settle the score! ;)
🪔 DIWALI is more than just a festival of lights - it symbolizes the victory of good over evil, bringing everyone prosperity, health, bliss and happiness. Here’s wishing everyone an abundance of love, light and luck! Happy Diwali ✨
07/25/2022
Are we ever proud of our Wavemakers, who battled the Saturday heat, to participate in the 2022 Kenya Cup at Coronation park. The team showed off their amazing baseball skills led by captain Phil Kwok.
Proceeds went to the Hanne Howard Fund, a charity helping vulnerable children in Nairobi and raised $15,250!
03/08/2022
Happy International Women's Day 😊
Today celebrates the achievements of women, as well as continuing to forge the path of positive change throughout society.
Together, we can
02/02/2022
What can CPGs learn from direct-to-consumer brands?🤔
Our latest provocative series explores the dynamics between fast-growing digital disruptors and established, high-value global brands.
First up is our Worldwide Head of Strategy Chris Worrell, with a forensic look at the differences between CPG and D2C brands, and the dangers of mistaking brilliant tactics for business strategy. Check it out👇
What can CPG brands learn from direct-to-consumer? - Wavemaker Global Worldwide Head of Strategy Chris Worrell takes a forensic look at the differences between CPG and D2C brands, and the dangers of mistaking brilliant tactics for business strategy.
Happy Lunar New Year! 🎉 Wishing everyone a happy and healthy Year of the Tiger 🐅
We are thrilled to announce our silver win at the WARC Awards for Media 🥈
Check out the Molson Canadian Make it Canadian campaign here 👉 http://ow.ly/9a3850HwUkK
01/12/2022
CES 2022 provided a peek at the devices we'll be using in the near future as well as plenty of inspiration for tech trends in 2022 💡
Discover how we saw those trends come to life and how they'll impact marketers and brands here 👇
http://ow.ly/CWQE50HsR9z
Tech Trends 2022 Through The Lens Of CES - Wavemaker Global Having evolved beyond its initial ‘Consumer Electronics Show’ namesake, CES can now claim it is the largest tech trade show in the world – and the internet.
12/06/2021
We don't BEElieve it 🐝
Our Bee Hotel campaign with Danone Canada SILK has won Bronze at Strategy Media Innovation Awards 😆 The bees are all checked in so you can check out the campaign here 👇
SILK Bee Hotel - Wavemaker Canada We positively provoked sales for our client by creating real sustainability with them, instead of just talking about it like some other brands do.
11/11/2021
We are honoured to have been awarded silver in Strategy's Media Agency of the Year Awards 🥈
This award is testament to the incredible, positively provoking work our employees do for our clients each and every day. Congratulations and thank you to you all! 🎉
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Wavemaker
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change - and this change demands courage, from our clients and from our people.
That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning - Unlock, Maximize and Transform - provoke growth at different speeds, for today, ongoing, and for tomorrow.
Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless.
We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fueled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers.