Fresh Squeezed Ideas
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Fresh Squeezed Ideas is an award-winning insight-based marketing consultancy in Toronto.
Fresh Squeezed Ideas (FSi) is an award-winning, healthcare research, foresight and design strategy consultancy. We distill business challenges into clear action plans derived from market and human realities.. Our Multidisciplinary Team Approach: Every project is assigned a senior leader with a minimum of 20 years experience in healthcare research and strategy. Our cross-functional teams combine Masters and PhD level experts across Behavioral Science, Social Science and Strategic Foresight.
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09/22/2021
A foundational book on the experience of living with cancer written by Lochlann Jain — an Anthropologist and cancer patient. Jain explores how cancer is an experience that connects seemingly different areas of human life, that is, a social, emotional, legal, economic, moral, and political experience.
“There is a pressure to focus on the positive … it is a story we all want to believe in but the truth of the matter is that it is not the case for everyone, and a lot of people who have cancer feel that their real experience is being denied and that their struggles are not being seen. Which makes it a lot harder for people — there is a way to retain hope while also acknowledging that this is going to be a problem.”
Listen to the full interview here: https://www.c-span.org/video/?315083-1/after-words-s-lochlann-jain
05/19/2020
Micro bio
Jananda Lima, futures and social designer.
What does this moment mean to you?
A moment of deep individual and collective reflection and evaluation of our values and desires.
What would you like to see change?
I’d like to see people more open to alternative ways of being that challenge the current systems, especially those towards the environment and the commons. After all, we all thought that the world couldn’t stop, and it just did.
Where is this change currently happening?
Amsterdam Embraces the Doughnut Economic Model
https://www.theguardian.com/world/2020/apr/08/amsterdam-doughnut-model-mend-post-coronavirus-economy
Commons Transition Plan for the City of Ghent
https://wiki.p2pfoundation.net/Commons_Transition_Plan_for_the_City_of_Ghent
This series of posts is a collaboration between Wake and Fresh Squeezed Ideas. Sister companies in Canada, USA, and Brazil.
10/21/2016
An evening with Susan Helstab, the former CMO of the Four Seasons Hotels & Resorts and John McGarr, President of Fresh Squeezed Ideas.
Food: Daniel et Daniel
Wine: Tsantali
Decor: Jackie O
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150 King Street West, Suite 203
Toronto, ON
M5H1J9