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"Marketing is not a battle of products, it's a battle of perceptions" Advertising Agency
11/29/2025
Korean brands abroad don't struggle because of food or operations.
They struggle because of perception.
This book draws on years of real cases in Canada to show how branding actually works in a multicultural market.
https://www.amazon.ca/Branding-Korean-Restaurants-Thrive-Struggle/dp/B0G3JDNF87
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