Optik NOW

Sunglasses shade the eyes. The best ones shape the conversation.

From bold oversized silhouettes to sleek metal aviators and statement-making geometric frames, this season's standout sunwear proves that eyewear is no longer an accessory. It's the centerpiece.

Editor's picks like these reflect the growing influence of sunglasses across fashion, luxury, and optical retail, where design, craftsmanship, and individuality continue to shape consumer demand.

Whether it's a modern cat-eye, a sculptural acetate frame, or a timeless aviator reimagined, today's most compelling sunwear tells a story before a single word is spoken.

Which pair would your patients or customers choose?

📸 Sean, Editor's Choice | Optik Magazine

Built on authenticity, craftsmanship, and modern design, rag & bone's eyewear collection brings the brand's signature approach to a category where style and function go hand in hand.

Organized into three distinct style directions, Urban, City, and Casual, the collection balances iconic silhouettes with contemporary shapes designed for everyday wear. Premium materials including stainless steel and rich acetate deliver durability, comfort, and a refined finish across both optical and sun styles.

Subtle details such as the signature dagger logo, buckle-inspired accents, and branded temple plaques connect each frame to rag & bone's ready-to-wear heritage, creating a collection that feels both modern and unmistakably true to the brand.

Some brand moments happen once. Others become a pattern.

Emily Blunt has once again been spotted wearing Etnia Barcelona, this time in London while making appearances tied to The Devil Wears Prada 2.

Wearing the Deia Sun in BKGY, she effortlessly brought the brand back into the spotlight, proving that certain partnerships resonate long after the cameras stop rolling.

It's more than a celebrity sighting. It's another chapter in the ongoing connection between one of Hollywood's most celebrated actresses and a brand known for its bold, distinctive eyewear.

Some moments are memorable. Others keep repeating for a reason. 📸

👓Contemporary Design Meets Indigenous Storytelling

Introducing the latest collaboration from AYA Optical and acclaimed Ojibwe artist Donald Chretien. Crafted from premium surgical stainless steel, this contemporary frame blends modern minimalism with meaningful Indigenous artistry, featuring original commissioned artwork woven into every detail.

Each frame includes a custom cleaning cloth showcasing the full artwork and its cultural significance, making every pair more than eyewear, but a wearable story.

Discover craftsmanship, culture, and contemporary design in one bold statement piece.

🚨 New Webinar Alert for Canadian ODs 🚨

Eye Care Business Canada is launching the OD Practice Strategy Series, a new national webinar program focused on helping optometrists strengthen practice performance, navigate industry trends, and make smarter business decisions.

🎓 First session:
“From Content to Clinic: Social Media as Patient Education in Optometry”
Presented by Dr. Alexa Hecht, OD
📅 June 24
⏰ 8:00 PM ET
💻 Live webinar
✅ COPE Approved for 1 Hour of CE Credit ( #104574-GO)
🎟️ Free to attend

This session will cover how optometrists can use social media responsibly and effectively to educate patients while supporting clinical conversations around:
✔️ Dry eye & ocular cosmetics
✔️ Contact lens hygiene & compliance
✔️ Myopia management
Dr. Hecht will also share strategies for creating accurate, accessible, and professional patient-facing content for platforms like Instagram and TikTok.
Register early here: [Insert Registration Link]



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🎶 Made With Vinyl. Powered by Legacy.

Introducing the exclusive Woody’s x Queen collection, created under license from the legendary band Queen. Crafted from authentic recycled vinyl records and premium acetate, each frame captures the rebellious spirit, creativity, and timeless energy that defined a generation of rock history.

Designed for music lovers, collectors, and statement makers alike, this limited collection transforms iconic sound into wearable design.

A collection born to rock.

Precision. Strength. Pure design.

The Blackfin Vitra collection brings together the lightness of Japanese titanium craftsmanship with the durability and engineering inspired by aerospace innovation.

Minimal in form yet bold in presence, VITRA F6 D1 and BF1140 embody a design philosophy where nothing is excessive and every detail has purpose.

Featured frame: VITRA F6 D1 / BF1140 by Blackfin Eyewear