Paradigm

Agency workplace fears exposed, because well… we all have them! 😆

2025, that’s a wrap (almost)!✨🎉 As we enter the final stretch, here’s a look back at what we’ve accomplished this year.

Diwali is almost here! ✨

We teamed up with South Asian beauty creators and to show how easy waxes make your at-home glow-up.

Skip the salon and get festive ready with Hydro Silk waxes. Available at major retailers across Canada.

Five awards for a tampon campaign? You bet.

We’re thrilled to share that our bold and breakthrough work for o.b.® tampons recently won five awards from the CPRS Toronto 2025 ACE Awards, including Best Creative Campaign of the Year! 🏆⁠

This campaign helped us to change the conversation about tampons. We turned discomfort into dialogue, “ick” into intrigue, and reignited a legacy brand by introducing it to a new generation.

Huge shoutout to our incredible clients at Edgewell Personal Care Canada for trusting us to think big.✨

We’re thrilled to be named one of Canada’s Top Growing Women-Led Companies by The Globe and Mail’s ROB magazine. Our growth is a testament to the agency’s pivot from public relations to a full-service creative, digital, experiential and shopper marketing agency – and to our talented team dedicated to best-in-class communications for our amazing clients.

Family Day well spent by folks at PPR!

From cozy moments by the fireplace to snowy dog walks, an intense game of Codenames, and chilly adventures of ice fishing and skiing- it’s all about creating unforgettable memories with the ones who matter most. ❤️🏞️

How did you spend your Family Day?

Happy National Puzzle Day! Just like solving puzzles, PR takes strategy, creativity and a sharp mind. We're challenged to think critically, find solutions and see the bigger picture - skills we use every day to craft impactful campaigns. Here's our team, starting our morning with puzzles to stay sharp!

Meet Sarah, Paradigm’s newest Account Coordinator! She is a creative storyteller passionate about thoughtfully shaping brand narratives. She’s excited to bring her knack for CP style writing, strategy and digital content skills to the team. Out of office, Sarah can be found making memories with family and friends, trying new restaurants and in the dance-studio setting choreography on her students.



Favourite listens: Mel Robbins podcast and Crime Ju**ie podcast
Favourite way to unwind: Self care and mindless reality TV
Hobbies: Baking, Fitness, Crafts and Travel

Curious what we’ve been up to over the holidays? 🎄👀

From cozy moments to a little bit of holiday magic, come check out all the fun! ✨

‘Tis the season to bring the whole team together and celebrate with a festive holiday lunch! 🎄✨

Thrilled to share that tonight we won Gold at the CMA Awards! 🏆

Huge thanks to our amazing client and partners and for making this possible. Here’s to more big wins! 🎉