Paradigm
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Paradigm is a Toronto-based, full-service agency specializing in brand marketing communications, experiential marketing and digital communications. We love PR.
Paradigm is a creative digital, experiential and public relations agency in Toronto. From food to fashion to financial services, we have worked with some of Canada’s largest companies and brands. Our goal is simple: give our clients outstanding service and solid results. We won’t settle for less. This is how we work: our clients are our partners, and we function as an extension of their teams. Day to day, we make their business our priority, and we don’t let them down. We also live by the motto “if a job’s worth doing, it’s worth doing well.” We approach each project with the same set of standards — understand what matters to our clients, develop a smart strategy to meet defined objectives, dream up inspiring ideas, execute flawlessly, and realize measurable results, on time and on budget. It’s a tall order, and we need top-notch Paradigmers to get it done. We’re lucky to have a great group of PR professionals who are smart, creative, dedicated, and, really, just awesome people. In addition to winning dozens of communications awards for creative campaigns, including the IABC Toronto People’s Choice Award, Paradigm has been ranked on the PROFIT 500 list of Canada’s Fastest-Growing Companies as well as on the W100 list of Canada’s top female entrepreneurs.
Good hair had a very busy summer! ☀️
For our client Revlon Hair Tools Canada, we partnered with influencers to put the brand’s styling tools into action, bringing different looks, routines and techniques to feeds across the season.
Here's a little recap of some standout summer content. ✨
Green took over the streets this August. 💚✨
Any guesses on our September colour? 👀
Our client Schick Hydro Silk is redefining shaving as the first step in a great skincare routine. We partnered with LIVIA ROSE to share her skincare secrets (hint: 🪒) for smooth, glowing skin this summer ✨
POV: Paradigm just turned 19! 🥂
So naturally, we raised a glass to the team, the clients, the smart thinking and the hard work that got us here.
Cheers to 19 years!
06/25/2026
Say hello to some of the newest faces at PPR! ✨
Meet Aneri, our Account Coordinator, who brings a sharp eye for storytelling, copywriting and detail to everything she touches. Outside of work, you’ll find her sketching, people-watching or drinking coffee at 10PM. ☕✏️
Meet Shamim, our Social Media Specialist, who brings digital marketing expertise and a passion for trends, content creation and keeping brands ahead of what’s next. Off the clock, you’ll find her at the beach, a concert, thrifting or singing karaoke. 🌊🎤
Meet Rihana, our Account Manager, who brings beauty and lifestyle PR expertise and a love for culture, connection and standout campaigns. Outside of work, she’s planning her next trip, heading to a festival or keeping up with her eight siblings! ✈️🎶
Meet Shawn, our Intern and Media & Communications student at Western University, who brings a fresh perspective on social media, pop culture and how brands turn cultural moments into memorable content. When she’s not working, she’s at heated yoga, vintage shopping or hanging with her dog, Pika. 🧘♀️
Welcome to the PPR team, Aneri, Shamim, Rihana and Shawn! 💫
06/09/2026
Our client, , recently put their body washes to a scent test with creators. The verdict? Their partners were fans from the first sniff.
Proof that a great scent speaks for itself.
03/30/2026
Meet Victoria Stratton! ✨ We’re excited to welcome Victoria to the PPR team. She’s a strategic thinker who brings a strong background in corporate comms across the financial and energy sectors.
Outside the office, Victoria enjoys stand-up comedy, binge-watching true crime, sewing, keeping up with workouts - and, of course, spending quality time with her cat, Merlin. Welcome to Paradigm, Victoria!
03/20/2026
We’re proud to be named as one of Canada’s Top Growing Women-Led Companies by ROB magazine. This recognition reflects our continued evolution from a public relations agency to a full-service creative, digital, experiential and shopper marketing agency - and the incredible talent, passion and dedication of our team in delivering best-in-class communications for our valued clients.
03/17/2026
Calling all Canadian UGC creators ✨🇨🇦
We’re growing our roster for upcoming brand campaigns. If you create high quality, authentic content - we want to see it! Apply through the link in our bio to be considered for future collabs.
03/06/2026
These are the once little faces of PPR! Now they’re the ones making our campaigns, client work and creative ideas possible.
Click here to claim your Sponsored Listing.
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Address
121 Bloor Street East, Suite 520
Toronto, ON
M4W3M5
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
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