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AudienceView is an end-to-end event
commerce partner that enables you to
grow your audience through a suite of
white-label platforms and services that
expand revenue opportunities, improve
audience engagement, and enable
operational excellence.
05/26/2026
Strict procurement standards. IT and finance compliance requirements. Multiple venues and departments with competing priorities...
Sound familiar?
CRM and box office consolidation can be a massive headache, but it doesn't have to be. Tomorrow Nick Ronan will share his depth of knowledge at the California Presenters Conference, covering:
- How to make the case for consolidation internally
- How to get ahead of hurdles that typically stall these projects
- The payoff that awaits on the other side of the process, like reduced costs, shared resources, and a better patron experience
If you're not attending but want to tap into what we've learned from doing this work for over 20 years, we'd love to connect.
05/14/2026
⏲️60 minutes. One conversation. Potentially the most profitable hour of your week.
Join us next Wednesday and learn how to put ticketing data to work. From building smarter audience segments to timing upsells and add-ons, Lee LaBorde brings a perspective that lives at the crossroads of box office operations, marketing, and data analysis.
Claim your spot now: https://audienceview.zoom.us/webinar/register/7717767165087/WN_fBcgwHl9Qveh1VuenLP_ZA
05/13/2026
AudienceView and TheaterMania are heading to The Broadway League Spring Road Conference next week and making it extra special this year. 🎭
We're running an exclusive giveaway for conference attendees featuring:
🥇 A $250 gift card to Sardi's
🎁 3 NYC Show Survival Kits (essentials to power through a week of curtain calls)
Don't miss your chance to enter: https://arep.co/c/broadway-league-src-2026
Winners announced May 19. See you in New York! 🗽
Most event campaigns are built to end.
You sell the tickets. The show happens. The data sits in a spreadsheet somewhere.
And then you start from scratch for the next one.
But what if the campaign didn't end... but looped? 🔄
Presale sign-ups become referrals ➡️ Referrals become new contacts ➡️New contacts become better segments ➡️Better segments help sell more tickets...
🪄That's not magic. That's gamification done right.
See how it works 👇
🔗 Take the product tour: https://audienceview.navattic.com/rfny0r3i
05/05/2026
Big results don't always require big changes.
Sometimes it's one segment you weren't paying attention to. One upsell you weren't timing right. One pattern in your data you didn't know to look for.
The organizations seeing revenue growth aren't necessarily doing more...
they're doing things more strategically.
With a career at the crossroads of box office ops, marketing, and data analysis, Lee LaBorde has learned how to translate patron behavior into revenue decisions -- and on May 20th she's going to share that knowledge.
🎟️ Claim your free spot→ https://audienceview.zoom.us/webinar/register/7717767165087/WN_fBcgwHl9Qveh1VuenLP_ZA
05/01/2026
98 shows seen. 41 nominated productions. One incredible season of Off-Broadway theater. 🎭
As a proud Presenting Sponsor of the Lucille Lortel Awards, AudienceView and TheaterMania are thrilled to celebrate all of this year's nominees — from the nine-time nominated Mexodus to the cast of The 25th Annual Putnam County Spelling Bee, Saturday Church, Cold War Choir Practice, and beyond.
Off-Broadway is where some of the most exciting work in live theater happens. We're honored to support the industry that makes it all possible.
04/30/2026
Why are so many venues still treating mobile ticketing like it's optional?
At , Alexa Starkey from the Phoenix Suns shared what their shift to a fully cashless, fully mobile venue looked like and what it taught them about the future of guest experience.
A few things that stood out:
→ They close the box office on non-event days entirely. Phone lines stay open. Staff pivots to remote troubleshooting.
→ They created a new role: App Advisors — staff stationed at entry to help guests navigate their phones in real time, so problems get solved before they become lines.
→ Their #1 guest issue today? Third-party ticket confusion. Not lost tickets. Not wrong seats. Guests who bought from StubHub or GameTime and don't know how to get in.
→ The skills they hire for now: empathy, service instinct, and patience — not cash handling.
The box office isn't going away. It's becoming a help desk. A concierge.
"The data you get out of [gamified campaigns] is so interesting — you can see where your patrons actually are. Which social channel, where they're coming from, what their demographics are."
— Donnie Bales, Executive Director, The Millwald Theater
Knowing which platform your audience lives on. Knowing where locally your ad spend will actually land. These can make the difference between a sold-out house and an empty one.
Gamified campaigns aren't just engagement tools; they're audience intelligence engines.
If you're not collecting this data, you're guessing... which is an expensive gamble.
🎭 Are you marketing to where your audience is — or where you think they are?
Word of mouth doesn't show up in your attribution dashboard — but it's quietly responsible for more conversions than most paid channels combined.
Presale campaigns give you a structured way to harness it:
✅ Reward fans who refer friends
✅ Build urgency before on-sale
✅ Turn social buzz into tracked revenue
See how easy it is to set up a presale campaign in Audience Republic → https://audienceview.navattic.com/d4s013v?g=cmmzlv022000a04jp6iwe37kq&s=0
04/21/2026
🎟️ The box office has always been a revenue center. It's time it became a strategy center.
Join us May 20 at 1pm ET for a live webinar with Lee LaBorde, Revenue Optimization Manager at Blumenthal Arts, as we dig into how to turn patron data into real revenue strategy.
🔗 Register now → https://audienceview.zoom.us/webinar/register/7717767165087/WN_fBcgwHl9Qveh1VuenLP_ZA
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200 Wellington Street W
Toronto, ON
M5V3C7