NKPR

I started .inc in 2002. This month marks 24 years since I took the leap and built a business grounded in purpose, people, creativity, and a willingness to evolve with the world around us.

From the beginning, we’ve believed that staying relevant requires curiosity, adaptability, and openness to new ways of thinking. It’s a mindset that has shaped how we’ve grown and how we help our clients navigate change, tell meaningful stories, and connect in ways that matter.

I’ve loved every chapter of this journey. From our first office on John Street, to 13 wonderful years on Adelaide, each space reflected a different season of growth - filled with ambitious ideas, incredible people, lasting friendships and some of the most important moments in our company’s history.

When and I first walked through 686 Richmond Street West, it was mostly a shell - but full of potential. We toured it at 9 a.m. and had an offer in by 11.

Three years later, it’s everything we envisioned: a creative hub where ideas move freely between workstations, meeting rooms, lounge spaces, and the rooftop. This space has been shaped by the people in it, where we’ve built campaigns, hosted friends, and celebrated milestones.

One of the biggest lessons I’ve learned is that leadership evolves. Creativity doesn’t only happen at a desk, it happens in conversation, collaboration, and the moments in between. The space adapts to the work, not the other way around.

What started as a new chapter now feels lived in and full of energy, a reflection of how we gather, create, and grow together.

We’re sharing a refreshed office tour to celebrate where we are today. 🖤✨

At .inc, we take a thoughtful approach to helping our clients tell impactful stories and lead important industry conversations. 🖤✨

A couple of weeks ago, we opened our doors at NKPR HQ and invited some of Toronto’s leading real estate voices, developers, industry experts, and media together for an honest conversation about where the market is headed and what today’s home buyer actually needs.

What made the day so meaningful was how open the dialogue felt. No scripts, just real conversations about what’s shifting across the industry. How developers are adapting in real time, alongside the growing wave of wealth migration to Canada and what it could mean for the future of real estate investment. The conversation moved from investor-driven to end-user condo projects, to what limited construction today could mean for the 2030 market, and why buying now could position homebuyers ahead of what’s coming.

We were proud to help shape that conversation alongside Toronto City Councillor and 2026 Mayoral Candidate and representatives from , , .ca, , on behalf of , , , , and .

I really believe conversations like this matter. Bringing together different perspectives, encouraging transparency, and creating space for meaningful dialogue is how industries evolve. 🙏🏼

Thank you to the incredible media who no joined us and helped continue the conversation beyond the room: , , , , , , .ca and more!

PR has evolved so much since I started .inc in 2002.

As we began partnering with developers, we quickly saw an opportunity to redefine what real estate PR could look like and help shape a new approach for the industry.

It’s not just about promoting a development. It’s about creating impactful conversations and strategic partnerships that connect with the right audience to deliver results in meaningful ways. 

At NKPR, one of the ways we bring this to life is by identifying strategic partners that align with a project’s vision, values, and target demographic. From tapping into trusted networks to bringing the right people into the room, effective PR is always about thinking outside of the box. 

We’ve had the opportunity to help bring a number of exciting collaborations to life, each thoughtfully designed to create connection, expand reach, and introduce these projects to the right end users, always with the future residents in mind.
Some of the most impactful moments in real estate happen when industries, ideas, and communities come together. ✨

One of my favourite signs of spring in the city… 🌸✨

This past weekend, spring officially sprung in with FLORA. For a few days, the neighbourhood was transformed by stunning floral installations, each bringing creativity, beauty, and flower power to the streets.

We’ve had the pleasure of working with Bloor-Yorkville for nearly two decades, and it’s a neighbourhood that has always held a special place in my heart. I’ve called this area home for over 20 years, and watching it evolve into one of Toronto’s most vibrant destinations for fashion, culture, hospitality, and community has been incredibly meaningful to watch.

Fleurs de Villes is always one of my favourite ways to welcome the season and to experience the neighbourhood in a different way. 💐

Everything hallelujah 🙏

The trend we all didn’t know we needed.

Wishing everyone a hallelujah Wednesday!

Happy Monday Friends!

Everyday is fashion friday… 🙊

Always excited for the week ahead!! ✨🖤

Leadership looks different when intention is behind the wheel 🚗✨

I sat down with our client partner Bessie Vavaroutsos at , and it’s one of those places where you feel the history the moment you walk in.

This is a dealership that’s been part of Toronto since the 1940s, built by her family over decades, and now being led by Bessie in a way that feels both grounded and forward-thinking.

What really stood out to me was how she leads. It’s thoughtful, it’s clear, and it’s rooted in trust. There’s a real focus on giving her team the space to step up, take ownership, and feel confident in the decisions they’re making.

And in an industry long defined by male leadership, Bessie is challenging the norm, leading with empathy and intention at a time when the automotive world is evolving faster than ever.

Thoughtful, people first, and grounded in understanding the needs of others 💭

Watch the full video to hear more 🎥

Happy friends!! ✨

Ending a busy week with a fit check and ready for the weekend 🖤

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Spring, in full preview 🌸

This week, we welcomed media, creators, and industry friends to our NKPR Spring/Summer Preview, showcasing what’s next across fashion, beauty, wellness, and lifestyle!

Hosted at .inc headquarters, the space came to life through interactive brand activations, thoughtfully curated moments, and a first look at standout launches for the season ahead.

From , , , and to , , , , and , each brand brought a distinct perspective to spring style, lifestyle, and the season ahead.

Guests enjoyed sips and bites from , , , and , before putting their taste buds to the test with founders in a blind taste test featuring and .

Shout out to to for making her instagram debut, she is an absolute natural in front of the camera!! xx 🤍

Thank you to our community for being part of it. Don’t forget to enter our Spring Preview giveaway before it closes on Monday April 20th!! 🖤